INFLUNCER DEMO 11 to 17

1. presented by
YOUR BRAND HERE
Uniquely Branded Content
Tour Website
Monday, August 4, 2014

2. ADVERTISERS#getrending
Get your products in the hands of millions of loyal
consumers with ORGANICALLY
INTEGRATED content.
Our celebrities influencers will host, promote, and
share special discounted products brands with
MILLIONS of engaging fans.
Engaging fans make “REAL VIRAL VIDEOS”
featuring your products for sharing on social media.
Uniquely Branded Content
Monday, August 4, 2014

3. Matthew Espinosa
Jake Foushee
Carter Reynolds
Brent Rivera
Taylor Caniff
Aaron Carpenter
Featuring
Monday, August 4, 2014

4. Audience Engagement
The Sunsation Tour offers brands maximum audience
engagement. Advertisers will have the opportunity to
offer special discounts tour headliners will promote
to their fanbase.
Monday, August 4, 2014

5. The most valuable celebrities/artists brands are BILLBOARD TOP 10
ARTISTS, A-LIST celebrities, and ATHLETES, like the Kardashian’s,
Justin Timberlake, Zac Efron, Leonardo DiCaprio, Kayne West, Beyonce and
Jay-Z, Shaq O’neil, LeBron James, Miley Cyrus, Selena Gomez. Correct?
Increasingly the answer is, NO!
The #SUNSATIONTOUR launched in 2014 to sellout crowds of the
prime demographic of loyal fan GIRLS ages, 11-17.
The TOP MEDIA INFLUENCERS are social media artists/
celebrities. Their combined reach of 1 BILLION followers/fans
worldwide dwarfs the engagement, exposure, promotion and trending of
the biggest names in traditional media.
*Examples and facts included within.
Monday, August 4, 2014

6. HEADLINERS Followers Across All
Social Media Platforms
Matthew Espinosa 9.6 million
Carter Reynolds 7.4 million
Taylor Caniff 4.9 million
Aaron Carpenter 3.3 million
Brent Rivera 8.1 million
Jake Foushee 2.0 million
TOTAL FOLLOWERS: 35.3 million
TOTAL REACH
(Including friends and family)
1+billion
DEMOGRAPHIC: True dedication comes from the teenage demographic
(and their parents).
AGES: 8-22 with the most dedicated fans falling between ages 12-14.
GENDER: 98-99% percent female
ENGAGEMENT: Most of all engaging and “real” (non-bought) followers/fans.
Uniquely Branded Content
AT-A-GLANCE
Monday, August 4, 2014

7. Why Not? Our untapped influencers
have dedicated fanatics that are organically
makings all things trend worldwide.They
are raw, original and self-sufficient.
Uniquely Branded Content
WHY SUNSATION?
#batmask
Trendsetters
Monday, August 4, 2014

8. HeadlinersUniquely Branded Content
Monday, August 4, 2014

9. Matthew Espinosa
(16% Illustration of Engagement Rate)
Twitter: @themattespinosa
(1.8 million followdendunphy)
Retweets: 10K-34K
Favorites: 20K-60K
Instagram: @MatthewEspinosa
(2.5 million followers)
Likes: 250K-500K
Matthew has gotten multiple things trending
worldwide by himself such as #HatzOnCat which got
trending #2 in only 12 minutes and was trending for
many hours.
FUN FACTS:
Caused a riot by accident for attempting to meet and greet
fans at mall in northern Virginia with only 700k followers
on Vine. (VIDEO)
Featured on Entertainment Tonight (ET). Got #batmask
trending worldwide with the help of Aaron Carpenter and
Brent Rivera (increased TV ratings for Entertainment Tonight by over 30% in
comparison to any other given Monday).
Vine: Matthew Espinosa
(4 million followers)
Likes: 150K-470K
Revines: 100K-280K
Total loops: 292 million
Youtube: @ItsMattEspinosa
1.5 million subscribers
23 million views
Monday, August 4, 2014

10. Aaron Carpenter
(14% Illustration of Engagement Rate)
Twitter: @AaronCarpenter_
Followers: 980K
Retweets: 2K-5K
Favorites: 8K-15K
Instagram: @AaronCarpenter
Followers: 1.2 million
Likes: 90K-172K
Vine: Aaron Carpenter
Followers: 904K
Likes: 70K-200K
Revines: 50K-100K
Total Loops: 455 million
Fun Facts:
-Multiple times a month Aaron has something
trending on twitter worldwide by him.
-Shutdown Dallas Galleria due to the massive
amount of fans.
-Helped get #batmask get trending worldwide.
- Featured on Entertainment Tonight (ET), cross
promotion led to over 30% spike in ratings from
averages on any other given Monday. (VIDEO)
2.8K- RETWEETS/11K SHARES
your BRAND here
your BRAND here
Monday, August 4, 2014

11. Taylor Caniff
(18% Illustration of Engagement Rate)
Twitter: @TaylorCaniff
Followers: 1.2 million
Retweets: 5K-15K
Favorites: 15K-30K
Instagram: @TaylorCaniff
Followers: 1.8 million
Likes: 160K-290K
Vine: Taylor Caniff
Followers: 1.6 million
Likes: 100K-150K
Revines: 50K-133K
Total loops: 150 million
Youtube: TaylorCaniff
405K subscribers
10 million views
Fun Facts:
- Sold 10,000 “Taylor Caniff” shirts in one month
-Featured Vine of the week on VH-1
-Single “Buckwild” #1 on hip-hop charts (70K downloads)
-Featured on dozens of radio stations.
Monday, August 4, 2014

12. Brent Rivera
(4.5% Illustration of Engagement Rate)
Twitter: @BrentRivera
Followers: 1 million
Retweets: 5K-7K
Favorites: 5K-12K
Instagram: @BrentRivera
Followers: 1.8 million
Likes: 170K-500K
Fun Facts:
-Has gotten trending on twitter on dozens of
occasions.
- Featured on Entertainment tonight, cross
promotion led to over 30% spike in ratings on
Entertainment from averages on any other
given Monday (Video).
Vine: Brent Rivera
Followers: 4.6 million
Likes: 100K-250K
Revines: 100K-280K
Total loops: 667 million
Youtube: MrBrent98
596K subscribers
Views: 13 million
Monday, August 4, 2014

13. Carter Reynolds
(14% Illustration of Engagement Rate)
Twitter: @Mr_Carterr
Followers: 1.4 Million followers
Retweets: 7K-25K
Favorites: 10K-30K
Instagram: @CarterReynolds
Followers: 2 million
Likes: 200K-360K
Vine: Carter Reynolds
Followers: 3.4 million
Likes: 120-330K
Revines: 100-230K
Total loops: 323 million
Fun Facts:
Carter has close to 3 and half million followers, he
moved out to LA, he gets to tour and interact with
his social media fan base and he just turned 18
signing a deal Aeropostale.
Monday, August 4, 2014

14. Jake Foushee
(11% Illustration of Engagement Rate)
Twitter: @jakefoushee
Followers 260K
Favorites: 1000 – 3000
Instagram: @jakefoushee
273K followers
Likes: 25-35K
Vine: Jake Foushee
Followers: 1.4 million
Revines: 3000 - 6000
Likes: 100K- 230K
Total Loops: 174 million
Fun Facts:
-Appeared as a special guest on The Ellen Show, Good
Morning America, BBC Radio 1, Inside Edition, Loiter
Squad and others.
-Vine video featured on Comedy Central.
-Features in the Huffington Post and NPR.
-Voice featured on commercials for Transformer 4, ESPN
U, Adult Swim, and ABC, Transformers Commercial, worked
for ESPN, Disney, Nickelodeon, Cartoon Network.
YOUR BRAND HERE
Monday, August 4, 2014

15. Celebrity/Tastemaker
Comparisons
*The subject artists above are maintaining a higher engagement rate
than the celebrity/tastemaker on average by…
vs.
Justin Timberlake Taylor Caniff
18%Fan Engagement
10%
Fan Engagement
Monday, August 4, 2014

16. CELEBRITY DATA
Selena Gomez*
Twitter: @selenagomez
(Equals an engagement rate of 0.08%)
Followers: 21 million
Favorites: 10K-24K
Retweets: 3K-6K
Instagram: @selenagomez
(Equals an engagement rate of 10%)
Followers: 11 million
Likes: 300K-950
*pictured above
Zach Efron*
(Equals about an average of 6% engagement rate)
Twitter: @ZacEfron
Followers: 9 million
Favorites 2K-25K
Retweets: 1K-5K
Instagram @Zacefron
(Equals about an average of 6.8% engagement rate)
Followers: 2.5 million
Likes-100K-240K
Justin Timberlake*
Twitter: @jtimberlake
(Equals about an average of 10% engagement rate)
Followers: 4.9 million
Favorites: 500-7K
Retweets: 500-2K
Instagram: @justintimberlake
(Equals about an average of 0.7% engagement rate)
Followers: 33.2 million
Likes: 100K-300K
Monday, August 4, 2014

17. Uniquely Branded Content
SwaggMedia was founded to create a new global communications
infrastructure to deliver information and entertainment to the world. We
partner with the best traditional and new media influencers to provide
advertisers with uniquely branded content. Our reach includes cutting-edge
content including live streaming events for pay-per-view, music, news, sports,
original films and web content, all accessible by way of the internet, mobile
devices and smart TVs.
Our focus is United States centric and expands to Middle Eastern countries,
and countries around the world. SwaggMedia Marketing is a forward
thinking company and delivers information to the end user in an easy and
personalized manner. The Sunsation Tour is a thriving musical tour
primed for Organic Brand Integration.
Monday, August 4, 2014

18. Digital Media
Manager
Mazyar “Mazy” Kazerooni
Mazy Kazerooni, Co-Founder of the start-up Tracks.by, is the tech prodigy and
digital strategist behind growing hip-hop superstar Lil Wayne’s Facebook page to
over 50 million followers. Mazy started out as a teenager with the web-based
video streaming platform U-Stream and is now a highly sought after digital
consultant. Mazy works with the biggest names in music like, rappers Wiz
Khalifa, Lil Bow Wow, and Justin Bieber. Together, SwaggMedia and
Kazerooni are partnering to expose the biggest brands with celebrity influencers
on the Sunsation Tour.
• Forbes 30 Under 30: Social/Mobile
• NPR Story:The Tech Whiz Behind Lil Wayne’s Curtain
• Forbes How Two Teenagers Broke Into SiliconValley
• MTV: Facebook Record
Monday, August 4, 2014

19. SwaggMedia and Mazy Kazerooni
are going to take your product and put it in front of
millions with the Sunsation Tour. You provide the
discounts and we’ll do the rest!
Audience + Discounts + Engage = ROI
presented by
YOUR BRAND HERE
Monday, August 4, 2014