1. Curtis J. Griffin, Assistant Superintendent
Hatboro-Horsham School District
COMMUNICATION TOOLS
H-H DISTRICT STEERING COMMITTEE
2. BLUR THE SPEED OF CHANGE
Has the pace of change accelerated way
beyond your comfort zone?
Connectivity, Speed, and Intangibles – the
derivatives of time, space, and mass – are
blurring the rules and redefining our business
and our lives.
Intangibles:Services, Information, Service
Components of Products, Emotions (trust,
loyalty, prestige), Relationships, Brands
―BLUR‖ by Stan Davis and Christopher Meyer (1998)
5. COMMUNICATION VARIABLES
Technologies: Complex Linkages - The World
is Curved: Hidden Dangers to the Global
Economy
Communities: Internal, Local, Regional, State,
•
National, International
Stakeholder Groups: Resident, Employee,
•
Student, Parent, School Board, Sub-Contractor,
etc.
Dimensions: Past, Current, Future, Direct and
•
Indirect Stakeholders
6. COMMUNICATION MODES
Passive Communication Mode
Active Communication Mode
Interactive Communication Modes
Synchronous
Asynchronous
7. SYNCHRONOUS TOOLS
Synchronous tools enable real-time
communication and collaboration in a quot;same
time-different placequot; mode. These tools allow
people to connect at a single point in time, at
the same time. Synchronous tools possess
the advantage of being able to engage
people instantly and at the same point in
time.
8.
9. ASYNCHRONOUS TOOLS
Asynchronous tools enable communication
and collaboration over a period of time
through a quot;different time-different placequot;
mode. These tools allow people to connect
together at each person's own convenience
and own schedule. Asynchronous tools are
useful for sustaining dialogue and
collaboration over a period of time and
providing people with resources and
information that are instantly accessible, day
or night.
12. TWO KEY COMMUNICATION TRENDS
The most important trend in business—
Transparency—with the biggest trend in
media—Too much information, and you
see a problem. How are organizations going
to help people understand their processes,
decision-making, and impact more clearly
when people already suffer from information
overload?
2009 Communication Trends
13. UNPLUGGING AND DIGITAL DIETS
Hints about online communications—
increasing Micro-boredom that could lead to
Unplugging and Digital diets! In a climate
where people may be tuning down the
volume of their media interaction, the
relevance of trends like Storytelling, Short
formats, Skimming, Seriousness, and Flight
to quality, as well as societal trends like
Utility, Authenticity, and Islands of tranquility
are pretty clear.
14. SIX STEPS TO SOCIAL MEDIA SAVVY
Six Steps To Social Media Savvy :You’ve got a great
website and an effective email strategy, both of
which are part of a robust strategic communications
plan. Now you want to start dipping your toe into
social media—figuring out what Web 2.0 tools
might be effective
Listen
1.
Share
2.
Comment
3.
Blog
4.
Join
5.
Wiki
6.
15. DIGITAL COMMUNICATION TOOLS
Phone System (Voice Over Digital Form Solution
IP System) Digital Supervision Solution
Single Integrated System with
Work Order Tracking System
Voice Mail
Social Network (Controlled
E-Mail with Web Access
System & Open System)
Wireless Schools (?)
Video Conferencing ( Group
Cell Phones, PDA, Wi-Fi
and Individual)
Devices, Mobile Devices
Webinars
Messaging Service: Phone,
Blogging
Email, Texting
Pod Casting
Website (Internet and
Goggle Documents
Intranet)
School Wires – Parent Digital Discipline Referral
System
Connect
My Learning Plan
Zoomerang Web Survey
Tool
