The document outlines preliminary findings from a strategic planning process to define the role of the City of Round Rock in supporting arts and culture in public spaces over the next 10 years. Key findings include:
1) There are small pockets of cultural activity but gaps in quality programming, venues, and resources.
2) Research found potential demand from diverse audience segments that could be better served.
3) An inventory of cultural assets found the city is a major provider but irregular live performance outside of a few venues.
4) Stakeholders expressed needs for more space, visibility, identity, support, and funding for arts and culture in the community.
social pharmacy d-pharm 1st year by Pragati K. Mahajan
Round Rock Visioning Presentation
1. Visioning
Vi i i g
Community Forums 21‐23 February, 2011
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
2. What
ART Why
CULTURE Observations
Process Strategic Plan
Process – Strategic Plan
Preliminary Findings
Vision
Emerging Themes ‐ Obj ti
E i Th Objectives
Prioritize with Evaluation Criteria
Input
http://roundrocktexas.gov/cc
Must come from within ‐
Not served on a tray
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
3. WHAT IS ART AND CULTURE must come from within
Animated presentation
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
4. PURPOSE objectives of study
Comprehensive ten year strategic plan
ten-year
and implementation guide to define the
role of the City in supporting arts and
culture in public spaces
spaces.
1. Filling the arts and culture gap
2. Leveraging town center development with
public investment in the arts
3. Making Round Rock a “destination of choice”
o Retain and attract competiti e workforce
competitive orkforce
o Differentiate and create new demand
o Provide a communal environment and
promote civic pride
o Outline initiatives to encourage social
connections that result from diverse
artistic uses and educational
ti ti d d ti l
programming
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
5. UNDERSTANDING enviable report card
City of Round Rock
Seventh best American small city in
Seventh-best
which to live
Strong Economic Development
Program
Convenient Access to Transportation
Attractive Residential Communities
Intact, Pedestrian Friendly Historic Core
Extraordinarily Safe and Secure
Strong Community Spirit
Desirable Proximity to Region
1 700 acres of P k and T il
1,700 f Parks d Trails
Quality School System
High Level of Municipal Services
g p
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
6. UNDERSTANDING ready for another transformation
City of Round Rock
Seventh best American small city in
Seventh-best
which to live
Strong Economic Development
Program
Convenient Access to Transportation
Attractive Residential Communities
Intact, Pedestrian Friendly Historic Core
Extraordinarily Safe and Secure
Strong Community Spirit
Desirable Proximity to Region
1 700 acres of P k and T il
1,700 f Parks d Trails
Quality School System
High Level of Municipal Services
g p
Arts and Culture
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
7. PURPOSE objectives of study
“To make a big splash in the global pond of
To
spectacle culture today, you have to have a
big rock to drop ”
drop.
Hal Foster, Art Critic
Middlesbrough, UK
Every community’s “rock” is different. Community Gardens + Artisan Cooking
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
8. OBSERVATIONS place and people
Town of Brushy became Round Rock . 1854 Begins in Old Town near the Brushy Creek Cattle
T fB h b R d R k 1854 B i i Old T th B h C k C ttl
Crossing (Thomas Oatts Post Office 1851)
History of :
Growth Big Ideas Change Quality of Place Stimulating Experience
g g Q y g p
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
9. OBSERVATIONS place and people
Round Rock Moves Southeast in 1878, Williamson County Deed Records Plot – 125
R dR kM S th t i 1878 Willi C t D dR d Pl t 125 acres
Big Moves
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
10. OBSERVATIONS place and people
Train Station
T i St ti Masonic Temple
Masonic Temple
Some Constants
Olson House
202‐204 East Main
Sam Bass Theatre
118 East Main
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
11. OBSERVATIONS place and people
1959, Freeway construction at M N il R d i R
1959 F t ti t McNeil Road in Round R k
d Rock
Uninhibited “Progress”
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
12. OBSERVATIONS place and people
When a Round Rock gas station began closing early each afternoon during the oil
g g g y g
crisis of 1973
Community – 1973 Afternoon Dominoes
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
13. OBSERVATIONS place and people
1996 Dell Moves Headquarters to Round Rock – other high tech companies relocate
1996 D ll M H d t t R d R k th hi h t h i l t
Pivotal Decisions Take Form
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
14. OBSERVATIONS place and people
Changes in character, scale, and density – f f
Ch i h t l d d it f from bedroom community to edge city
b d it t d it
Evolution
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
15. OBSERVATIONS place and people
Nelson‐Carter House and Brushy Creek Crossing
Preservation of Historic Assets + Open Spaces
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
16. OBSERVATIONS place and people
RRISD PAC
Today – Range of Environments
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
17. OBSERVATIONS place and people
Strong Community, Grassroots Based Activity
St C it G t B d A ti it
Active Arts and Culture
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
18. OBSERVATIONS place and people
Exceptional Community Rooted in Tradition and Propelled by Growth + Innovation
Why a study if Round Rock can accomplish anything?
Strategic Planning Process
Analyzing Data and Projecting Needs Comes Before Accommodating Change
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
19. PROCESS strategic plan - key tasks
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
20. PROCESS strategic planning steps
(objectives)
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
21. PROCESS outreach, listen, and understand
5 STARTUP BACKGROUND MEETINGS
65 STAKEHOLDER INTERVIEWS
54 REGISTERED COFFEE ATTENDEES
REGISTERED COFFEE ATTENDEES
18 UNREGISTERED COFFEE ATTENDEES
3,182
8
+7 H3 + Webb Visits
30 SITE VISITS + TOURS
3 STEERING COMMITTEE MEETINGS
3,000 BLOG HITS, TWEETING, + FACEBOOK
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
22. PROCESS research BEST PRATICES
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
23. PROCESS research PLACE
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
24. PROCESS research PEOPLE
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
25. PROCESS research DATA
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
26. PROCESS research DATA
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
27. PROCESS assessed DATA
Research and Analysis
Research and Analysis
Key trends in the arts and cultural industry
Characteristics of Arts Participants and Trends in Participation
Round Rock Audience and Market Analysis
MARKET CONCLUSIONS
Cultural Inventory
o Visual Arts and Other Cultural Spaces
o Performing Arts Space
Performing Arts Space
o Educational and Participatory Program Space
o Other Attractions and Events
INVENTORY CONCLUSIONS
RRound Rock Cultural Community
d R k C lt l C it
CRITICAL NEEDS
Benefits and Impacts
o Cultural Tourism – stay longer and spend more
y g p
o Sense of Place and Quality of Life – people like to live and work in creative places
o Quality of Workforce and Corporate Recruitment
o Teaching Innovation and Creativity
o Community Development
Community Development
o Artistic Activity is Decentralizing Towards Communities Like Round Rock
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
28. PRELIMINARY FINDINGS report – February 11, 2011
Small Pockets of Activity
Small Pockets of Activity
Large Events Large
Programming
Customized Experiences
= Venues
Flexibility
Key audience segments include:
Families
Ethnically‐specific populations (Lat. / A‐A)
h i ll ifi
Couples without children young and old
Eds and meds
VFRs and Visitors who could stay longer
y g
Gaps:
Science, technology and media
Ad l
Adult participatory programs
i i
Professional children’s
programming (regional)
Jazz (regional)
( g )
Gathering places and spaces
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
29. PRELIMINARY FINDINGS report – February 11, 2011
Market Conclusions: Inventory Conclusions: Cultural Community Needs:
Is Round Rock of the size “Space”
City is a key provider
and characteristics that via Parks & Rec & – Space to create
and
suggest latent demand for
suggest latent demand for Libraryy
exhibit/perform
hibit/ f
cultural programming? Irregular live – Opportunities to
– There is an audience performance except come out of
(education, income,
(education income for StarCo and Junior’s schools, churches
schools, churches
race) with more Grill and Icehouse and homes
diversity than most Community, grassroots Visibility, identity
realize activityy and support
pp
– Many are currently
Lots of commercial One centralized
going to Austin or
Georgetown
providers (program) resource
– What if we better
What if we better Artists not represented
Artists not represented Funding resources
resources
serve and cultivate here and fundraising
what’s already here Events are key skills
– There is potential for
There is potential for Advocacy
demand to increase
given coming changes
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
30. PRELIMINARY FINDINGS report – February 11, 2011
Facility Rating vs. Capacity
4.0
20-mile Radius
Long Center
Round Rock
3.5 RRISD PAC
qual
shows gaps
in quality
q y
lity
3.0 and
capacity of
local spaces
2.5
25
capacity
p y
0 500 1,000 1,500 2,000 2,500 3,000
# of Types of
programs in
2.0 each facility:
Greatest
1.5
Fewest
1.0
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
31. PRELIMINARY FINDINGS report – February 11, 2011
Facility Rating vs. Capacity
4.0
20-mile Radius
Long Center
Round Rock
3.5 RRISD PAC
qual
shows gaps
in quality
q y
lity
3.0 and
capacity of
local spaces
2.5
25
capacity
p y
0 500 1,000 1,500 2,000 2,500 3,000
# of Types of
programs in
2.0 each facility:
Greatest
1.5
Fewest
1.0
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
32. Facility Rating vs. Capacity
4.0
20-mile Radius
Round Rock
3.5
RRISD PAC
qual
shows gaps
in quality
q y
lity
3.0 and
capacity of
local spaces
2.5
25
capacity
p y
0 500 1,000 1,500 2,000 2,500 3,000
# of Types of
programs in
2.0 each facility:
Greatest
1.5
Fewest
1.0
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
33. PRELIMINARY should we begin implementation to meet all of these needs?
YES, iti
YES a criticall partt a
Audience Profiles
Audience Profiles
b c d e
Unique Use Patterns + Needs
Overall Themes or Objectives
Prioritized by Established Criteria
And Refined
Strategies to Implement: Public
Policy, Organizational Infrastructure,
In the experience economy, services are linked Programs, Events, and Facilities
together to form memorable events or places that
h f bl l h
personally engage….. Like the “I” products: Needs to Do More
1. Use Value Create Community
g y
2. Sign or Identity Value Make Each Resident or Visitor Feel
3. Experiential Value as Though They Belong
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
34. PRELIMINARY can we get from “community choirs” to acclaimed organizations?
YES, h
YES such as
There are ensembles which started with a local
reach and have grown to hold a more
national/international reputation. E h t k
ti l/i t ti l t ti Each took a
unique path through performance, commissions,
touring, and adventurous programming:
Conspirare, Austin
p
Young People's Chorus of New York City
Dessoff Choirs
Vocal Essence, Minneapolis
o Founded in1969 as an arts outreach program
of Plymouth Congregational Church
o VocalEssence has commissioned or premiered
more than 130 works to date
o VocalEssence wins 2011Joyce Award - $50 000
$50,000
Source: Distinguished Concerts International
‐presenter/producer
‐talent incubator and presenter of broadly accessible,
talent incubator and presenter of broadly accessible
world‐class musical entertainment
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
35. PRELIMINARY should we begin building a medium or large venue immediately?
NOT yett b t plan
but l
+100K pop municipalities need a strong
program partner for 200 booked nights /
year to finance & operate
year to finance & operate
Potential 70M facility ‐ 125K SF at $500‐
600/SF hard + soft costs (35M – smaller)
A institutional partner helps to amortize 2 River Theater, Red Bank, NJ
costs, i.e. RiverCenter, San Marcos etc.
Larger places like Amarillo or Salt Lake
City have at least twenty separate
entities providing programming
entities providing programming
Opportunity for public‐private
partnership at Higher Ed Center
NNearer term provide low‐cost incubator
t id l ti b t
to advance organizations, while a +/‐5
year funding plan is developed
Science museum / PAC might be a
/ g
better opportunity for corporate giving Whitaker Center for Science and the Arts (IMAX, Science,
Stage)
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
36. PRELIMINARY partnerships are key – multiple project champions
Imaginon, The Joe and Joan Martin Center, Charlotte, North Carolina
Collaboration between unlikely partners at the time…..
Charlotte-Mecklenburg Public Library and Children’s Theatre (114,000sf $25m 2004)
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
37. VISION overarching common elements
ART AND CULTURE IN ROUND ROCK
ART AND CULTURE IN ROUND ROCK
SHOULD BE CULTIVATED IN A WAY
THAT STRENGTHENS COMMUNITY
AND CREATES GREATER ATTACHMENT
AND CREATES GREATER ATTACHMENT
TO PLACE.
TO PLACE.
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
38. 6 EMERGING THEMES objectives that lead to opportunities
1. Establishing Round Rock
1 E t bli hi R d R k as a place where artists and arts
l h ti t d
organizations thrive.
2. Supporting th d l
2 S ti the development of R
t f Round R k as a place f
d Rock l for
'making and doing' art.
3.
3 Positioning Round Rock as a f il destination for the
family d i i
arts AND sports.
4.
4 Celebrating the history and heritage of Round Rock
to create cultural experiences.
5.
5 Bringing higher ed and health science and
creative industries together to innovate.
6. Place making with arts and culture.
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
39. 1 EMERGING THEMES objectives that lead to opportunities
Establishing Round Rock as a place where artists and arts
organizations thrive.
Opportunities
Centralized marketing portal
Centralized marketing portal
Advocacy Events
Professionalize Arts Council and
organizations
Organize advocacy activities that build
awareness
Communicate value and elicit support
from volunteers, donors, and
from volunteers, donors, and
community leaders
Fulltime City director of cultural affairs
Develop an arts + culture incubator
ArtSpace Main Street – Round Rock Arts Council
YYour ideas?
id ?
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
40. 1 EMERGING THEMES objectives that lead to opportunities
Establishing Round Rock as a p
g place where artists and arts organizations thrive.
g
Why
Levels of educational attainment vs. existing
supply suggest latent demand for cultural
supply suggest latent demand for cultural
programming.
Existing arts organizations limited by lack of
services, funding and other resources.
Encourages the development of new activity,
responding to a community desire to attract and
serve the creative class.
A continuing evolution toward a full‐service
A continuing evolution toward a full service
community.
2.47 4.26
7.64
7 64 18.87
18 87
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
41. 1 EMERGING THEMES place for arts and culture to thrive
ArtPrize, Grand Rapids, MI (other locations)
Multi-purpose arts incubator, Detroit
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
42. 1 EMERGING THEMES place for arts and culture to thrive
Arlington, VA Arts Center – Incubator
Signature Theater, 1st Incubator Success
Started in 1990 at cost of $80,000
Adaptive re use in County owned
re-use County-owned
buildings, privately owned facilities
Low cost space
Grants, in form of funding, space, or
administrative and production services Signature Theater New Venue
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
43. 3 EMERGING THEMES family destination for arts AND sports
Shared Use of Existing Facilities to High Tech Applications
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
44. 2 EMERGING THEMES focus areas
Supporting the development of Round Rock as a place for
'making and doing' art.
Opportunities
Hands—on programs
Hands on programs
Non‐traditional and technology based
art forms
Combine science, technology, and art
Film and TV production – work with Art
il d d i k ih
Institute
High‐tech and media rich cultural
p g
programming g
Gaming and digital media
Your ideas?
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
45. 2 EMERGING THEMES focus areas
Supporting the development of Round Rock as a p
pp g p place for 'making and doing' art.
g g
Why
Trends in cultural participation for 'hands‐on'
and interactive participation
and interactive participation
38 local facilities provide hands‐on cultural
programming. 15 of those provide adult
programs (on a limited basis) while 35 of 38
provide youth programs.
8% of American adults performed or
created at least one type of music, theater or
dance. (1st, ages 18 to 24 followed by baby‐
dance. (1 , ages 18 to 24 followed by baby
boomer/empty‐nesters ages 45 to 64)
33% of adults take music lessons at some
point & 18% visual arts classes
CComplements Austin’s reputation as a place
l t A ti ’ t ti l
to see live & visual arts.
Supports community connectedness –
p
"social capital."
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
46. 2 EMERGING THEMES ‘making and doing’ art
Maker Faire
MAKE, create, learn, invent, CRAFT, recycle, think, play, celebrate, and be inspired by the arts
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
47. 3 EMERGING THEMES family destination for arts AND sports
Planned E. Main St. – Three Doors Gallery and Main Street Sweets
Instructional
Studio, Kids
Gallery Wall,
Exhibit
Space, and
S d
Retail
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
48. 3 EMERGING THEMES focus areas
Positioning Round Rock as a family destination for the sports +
arts.
Opportunities
Arts in the parks events
Arts in the parks events
“Age friendly” programs and events
“Science Circus”
Kid art
Creative center for science and
technology
Science museum and theater
Your ideas?
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
49. 3 EMERGING THEMES focus areas
Positioning Round Rock as a family destination for the arts AND sports.
g y p
Why
Builds on existing family sports reputation
& large regional visitation of 10 million
& large regional visitation of 10 million
and growing.
Thirty percent of adults say that a specific
arts, cultural or heritage event or activity
influenced their choice of destination.
Cultural tourists spend more ($623 vs $457)
& travel longer (5.2 nights vs 3.4 nights) than
average visitors.
average visitors.
Texas is the second most‐visited state by
cultural tourists. (Californian #1)
Responds to demographics which indicate
over 30% of population are under 18.
30% f l ti d 18
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
50. 3 EMERGING THEMES family destination for arts AND sports
Arts in the Parks Family Entertainment Series (Fairfax, VA)
Visual Art in the Park
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
51. 3 EMERGING THEMES family destination for arts AND sports
Exceptional Landscape Melding Disparate Uses: Sports + Arts
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
52. 4 EMERGING THEMES focus areas
Celebrating the history and heritage of Round Rock to create
cultural experiences.
Opportunities
Opportunity to explore the relationship
Opportunity to explore the relationship
between nature, heritage, recreation, and
the arts
Include recent and past – from cattle
drive to silicon chip
Recognize rich diversity
Enhance surroundings of existing assets
Your ideas? Chisholm Trail and Brushy Creek
Chisholm Trail and Brushy Creek
Nelson‐Carter House
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
53. 4 EMERGING THEMES focus areas
Celebrating the history and heritage of Round Rock to create cultural experiences.
g y g p
Why
Rooted ‐ 76% of community survey
respondents having lived in Round Rock
respondents having lived in Round Rock 56m
56
longer than 5 years. Historic Sites
Builds on unique identity and offer an
authentic “brand”.
Augments existing cultural assets such as
Settlers Park and sculptures at Chisolm
Trail.
Attracts and serves the largest diversity of
Attracts and serves the largest diversity of
populations.
Historic sites and heritage destinations
represent the most significant form of
cultural participation. (56M Americans
lt l ti i ti
visited historic sites over the last 12
months.)
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
54. 4 EMERGING THEMES history and heritage
Riverfront Heritage Trail (Kansas City, MO)
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
55. 3 EMERGING THEMES
Old Settlers Association family destination for arts AND sports
Heritage Trail on Brushy Creek: Past, Present, and Future (Parks and Rec. Plan)
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
56. 5 EMERGING THEMES focus areas
Bringing higher ed and health science and creative industries
together to innovate.
Opportunities
Art therapy
Art therapy
STEM to STEAM
Science, Technology, Engineering, Math
Integral with Art
Public‐private partnerships and shared
bli i hi d h d
facilities
Northwest’s high growth potential
Availability of large land parcels
y g p
Your ideas?
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
57. 5 EMERGING THEMES focus areas
Bringing higher ed and health science and creative industries together to innovate.
g g g g
Why
Builds on tech‐reputation and
current developments to position
current developments to position
Round Rock as a place for
innovation.
Attracts a unique population (eds
and meds) that represent important
components of the creative class.
Responds to Round Rocks
entrepreneurial spirit.
entrepreneurial spirit.
In line with national trends that
suggests that more value is being
placed on right brain creative
thinking.
thi ki
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
58. 5 EMERGING THEMES higher ed + health + creative industries
Art Therapy Studio, partnership b/t non‐profit and MetroHealth Medical Center (Cleveland, OH)
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
59. 3 EMERGING THEMES family destination for arts AND sports
The Future: Economy, Population, Public-Private Partnerships
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
60. 6 EMERGING THEMES focus areas
Place making with arts and culture
culture.
Opportunities
Informal arts presenting / producing
Informal arts presenting / producing
Public art
Art “everywhere” approach
encouraging integration into
everyday life
Coalesce, expand, and connect the
network of activities
Transform with buildings,
Transform with buildings,
infrastructure, or open spaces
Multiple activities or clustered hubs
linked together to form memorable
events or places
t l
Arts Incubator – new or reuse
Your ideas?
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
61. 6 EMERGING THEMES focus areas
Place making with arts and culture.
g
Why
Responds to community desire for
informal gathering places.
informal gathering places
Provides a vehicle to accommodate
existing and new cultural assets and
activity.
Accommodates three leading drivers
(social offerings, openness and
beauty) for community
attachment, which maybe
attachment, which maybe
be a leading indicator for economic
growth.
source: Gallup Study, Nov. 15 2010
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
62. 6 EMERGING THEMES place making with arts and culture
Columbus, Ohio Arts and Education District
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
63. 3 EMERGING THEMES family destination for arts AND sports
Downtown Near term Proof of Concept Opportunities
Near-term
Mays and East Main Becomes a Gateway – “Arts Station”
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
64. Place Making with Dispersed Arts and Culture
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
65. Place Making with Dispersed Arts and Culture
Activity Points
Venues
Potential Clusters - Nodes
ections
etworks
V
ntial Conne
otential Ne
y
Po
Poten
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
66. Place Making with Dispersed Arts and Culture
Activity Points
Venues
Potential Clusters - Nodes
ections
etworks
V
ntial Conne
otential Ne
y
Po
Poten
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
67. Place Making with Dispersed Arts and Culture
Activity Points
Venues
Potential Clusters - Nodes
ections
etworks
V
ntial Conne
otential Ne
y
Po
Poten
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
68. Place Making with Dispersed Arts and Culture
Activity Points
Venues
Potential Clusters - Nodes
ections
etworks
V
ntial Conne
otential Ne
y
Po
Poten
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
69. Place Making with Dispersed Arts and Culture
Activity Points
Venues
Potential Clusters - Nodes
ections
etworks
V
ntial Conne
otential Ne
y
Po
Poten
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
70. Place Making with Dispersed Arts and Culture
Activity Points
Venues
Potential Clusters - Nodes
ections
etworks
V
ntial Conne
otential Ne
y
Po
Poten
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
71. Place Making with Dispersed Arts and Culture
Activity Points
Venues
Potential Clusters - Nodes
ections
etworks
V
ntial Conne
otential Ne
y
Po
Poten
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
72. Place Making with Dispersed Arts and Culture
Activity Points
Venues
Potential Clusters - Nodes
ections
etworks
V
ntial Conne
otential Ne
y
Po
Poten
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
73. PRIORITIZE CRITERIA
_____ S
Support the economic development of our community, specifically to
h i d l f i ifi ll
drive further development in the downtown or planned growth areas.
_____ Support local artists and arts organizations in their ability to create,
perform and exhibit art.
_____ Create new opportunities for citizens of Round Rock to personally
develop and actively express themselves through the arts.
?
_____ Build Round Rock’s regional reputation and recognition within the
greater Austin area.
_____ Further establish Round Rock as a destination, drawing tourists and
visitors to spend time and money here.
_____ Help make Round Rock a full service community, contributing to a
high quality of life for local residents.
_____ Inspire residents to feel more emotionally connected to Round Rock
by encouraging social interaction & providing a sense of place.
_____ Inspire innovation & unique collaboration across community sectors.
p q y
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
74. NEXT STEPS strategies to achieve select themes
Explore Opportunities for Each Theme
Prioritize Evaluation Criteria
Prioritize Evaluation Criteria
Align Themes Based on Priorities
Refine Opportunities
Develop Strategies to Implement
Develop Strategies to Implement
Critical Paths – Roadmap
o Cost
o Funding Strategies
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide
75. NEXT STEPS your input
Thank you
For more information or to provide input:
Read The Arts and Culture Strategic Plan Blog:
http://roundrocktexas.gov/cc
http //ro ndrockte as go /cc
Email us at:
ArtRocks@round-rock.tx.us
Follow us on Twitter:
@ArtRocksRR
Arts + Culture in Public Spaces Strategic Plan + Implementation Guide