Don’t complicate the basic idea of social media. Human beings have been doing this for as long as there have been human beings – sitting around and communicating. Now, there’s a digital realm for this kind of very human behavior. Hey, we create physical spaces for people to gather – we call them parks and spend millions of dollars creating and maintaining them. Why shouldn’t cities create a digital space as well?Social media is 24-7-365 – your constituents are busy. Most don’t have time to come to your meetings – that doesn’t mean you can’t have a dialogue. Now, you can have asynchronous conversations.
We have a kind of separate site, called Community Conversations, that runs on different software from our web site, but on the same server.
Number of followers has built up over time. Now at 728 followers.We just follow 47 folks – media and other government accountsUse of RSS feeds to send our tweets. We hired no additional staff when we started our social media journey, so we leverage content from web site and blogs.
Again, number of fans has built up over time. We’re actually at 696 as of yesterday.Anotherway to promote events – you can sent notices to fansParks and Rec has set up a FB Page for Texas Road Rash; library has set one up as well
Photo uploads are moderatedYou can automate a search on Flickr with the name of your community. When you find some pics, send ‘em a message. Our says: What a great shot! The City of Round Rock Group would love to have your photo added. Doesn’t live on your server or eat up your bandwidthBe sure to systematically back up the images
Need to promote natural beauty of your community?
Need to promote your downtown?
Promote your community as family fun?
How about your community has biting spiders?
Need to promote heritage tourism?
Sports Capital of Texas
Using Social Media To Keep Residents Engaged
Using Social Media to
Engaged and Informed
Texas Leadership Institute
June 11, 2009