The Codex of Business Writing Software for Real-World Solutions 2.pptx
Toward a More Innovative Curriculum
1. Lessons from a Year in Silicon Valley:
Toward a More Innovative Curriculum
Cindy Royal, Ph.D
Associate Professor
Texas State University
School of Journalism
and Mass Communication
croyal@txstate.edu
cindyroyal.com
@cindyroyal
slideshare.net/cindyroyal
2. Why learn to code?
Tweak code in a Content Management System
16. Technology is Communication and
Communication is Technology
• All media now digital media
• Social and mobile
• This is what we do as communication educators and scholars
18. Data, Data, Data
• Storytelling, data visualization
• Location-based features and services
• Web scraping and APIs
• Analytics
19. Innovation
• Digital changes scale, scope, economics,
participation
• Introduces new competition
• Interactive presentation of
data as a story
• Seek inspiration outside
immediate purview
• Collaborate and share
• Apply Design Thinking/Make Things
20. Innovation
• Wearables
• Virtual reality
• Drones/sensors
• Second-screen engagement
• Pay attention, encourage
colleagues to as well
• Sharing economy
• Focus on the future
21. 21st
Century Careers
• Advanced technology/social/community roles in
media companies
• Media roles in technology companies like Twitter,
Facebook or Google, but also local tech-focused
companies
• Start-ups
22. Elements of a new curriculum
• Consider core/required courses
• New course formats
• Collaborations or partnerships
• Create new courses
• data and programming
• mobile
• social media/analytics
• entrepreneurship
• Experience learning
• Digital concentration to augment existing majors
• New major with flipped curriculum; focus on digital
with ability to concentrate in journalism, advertising
or public relations
23. Re-imagine the role of professor
• Research in the area of media pedagogy
• Commitment to continuous learning
• Experience learning
• The next Nate Silvers and Ezra Kleins are in our
classes, but also the next Zuckerberg, Mayer,
Karp…
• Give them the skills and perspectives they need to
lead, innovate and disrupt, not just work.
24. • Research in the area of media pedagogy
• Commitment to continuous learning
• Experience learning
• The next Nate Silvers and Ezra Kleins are in our
classes, but also the next Zuckerberg, Mayer,
Karp…
• Give them the skills and perspectives they need to
lead, innovate and disrupt, not just work.
Re-imagine the role of professor
25. • Research in the area of media pedagogy
• Commitment to continuous learning
• Experience learning
• The next Nate Silvers and Ezra Kleins are in our
classes, but also the next Zuckerberg, Mayer,
Karp…
• Give them the skills and perspectives they need to
lead, innovate and disrupt, not just work.
Re-imagine the role of professor
26. • Research in the area of media pedagogy
• Commitment to continuous learning
• Experience learning
• The next Nate Silvers and Ezra Kleins are in our
classes, but also the next Zuckerberg, Mayer,
Karp…
• Give them the skills and perspectives they need to
lead, innovate and disrupt, not just work.
Re-imagine the role of professor
Editor's Notes
Teach Web design and online journalism
Dramatic, unpredictable changes over the past decade
Blogs, podcasts, social media
Online audio, video, slideshows, animated graphics
Wikipedia, Craigslist, MySpace, YouTube, Flickr, Google Maps, Second Life
Platform to teach journalists how to code
Time spent on content
Will move to platform development
Took CS courses as well as visited with professors, organizations in area
Zach Seward, Quartz SXSW
We get news through platforms now.
Google Now, Yahoo News Digest, Facebook Paper
…if your ideas aren’t immediately embraced.
Persistence;don’t get discouraged
Data within article structure – longitudinal analysis
Don’t just use the same old methods and theories to study blogs and Twitter
…if your ideas aren’t immediately embraced.
Persistence;don’t get discouraged
Data within article structure – longitudinal analysis
Don’t just use the same old methods and theories to study blogs and Twitter
Nieman, MediaShift, make it more readable for public, more usable for industry
Traditional journalis slow to accept new ideas, but don’t get discouraged.
This is not easy, but we have to generate new ideas for the future of communication research.
…if your ideas aren’t immediately embraced.
Persistence;don’t get discouraged
Data within article structure – longitudinal analysis
Don’t just use the same old methods and theories to study blogs and Twitter
Nieman, MediaShift, make it more readable for public, more usable for industry
Traditional journalis slow to accept new ideas, but don’t get discouraged.
This is not easy, but we have to generate new ideas for the future of communication research.
…if your ideas aren’t immediately embraced.
Persistence;don’t get discouraged
Data within article structure – longitudinal analysis
Don’t just use the same old methods and theories to study blogs and Twitter
Nieman, MediaShift, make it more readable for public, more usable for industry
Traditional journalis slow to accept new ideas, but don’t get discouraged.
This is not easy, but we have to generate new ideas for the future of communication research.
We need to embrace the changing role of media educator as mentor, coach and co-learner.
We need to embrace the changing role of media educator as mentor, coach and co-learner.
We need to embrace the changing role of media educator as mentor, coach and co-learner.
We need to embrace the changing role of media educator as mentor, coach and co-learner.