1. Lessons from a Year in Silicon Valley:
Toward a More Innovative Research Program
Cindy Royal, Ph.D
Associate Professor
Texas State University
School of Journalism
and Mass Communication
croyal@txstate.edu
cindyroyal.com
@cindyroyal
slideshare.net/cindyroyal
14. Technology is Communication and
Communication is Technology
• All media now digital media
• Social and mobile
• This is what we do as communication educators and scholars
16. Data, Data, Data
• Storytelling, data visualization
• Location-based features and services
• Web scraping and APIs
• Analytics
17. Innovation
• Digital changes scale, scope, economics,
participation
• Question the role of “mass” media
• Interactive presentation of
data/results
• Consider the relevance of
your research
• Seek inspiration outside
immediate purview
• Collaborate and share
• Apply Design Thinking/Make Things
18. Innovation
• Wearables
• Drones/sensors
• Second-screen engagement
• Coding for everyone
• Pay attention, encourage
colleagues to as well
• Focus on the future
• Think about new ways to
present research
19. Teaching considerations
• Research in the area of media pedagogy
• Curriculum innovation
• Experience learning
• The next Nate Silvers and Ezra Kleins are in our
classes, but also the next Zuckerberg, Mayer,
Karp…
• Give them the skills and perspectives they need to
lead, innovate and disrupt, not just work.
20. Teaching considerations
• Research in the area of media pedagogy
• Curriculum innovation
• Experience learning
• The next Nate Silvers and Ezra Kleins are in our
classes, but also the next Zuckerberg, Mayer,
Karp…
• Give them the skills and perspectives they need to
lead, innovate and disrupt, not just work.
21. Teaching considerations
• Research in the area of media pedagogy
• Curriculum innovation
• Experience learning
• The next Nate Silvers and Ezra Kleins are in our
classes, but also the next Zuckerberg, Mayer,
Karp…
• Give them the skills and perspectives they need to
lead, innovate and disrupt, not just work.
22. Teaching considerations
• Research in the area of media pedagogy
• Curriculum innovation
• Experience learning
• The next Nate Silvers and Ezra Kleins are in our
classes, but also the next Zuckerberg, Mayer,
Karp…
• Give them the skills and perspectives they need to
lead, innovate and disrupt, not just work.
Editor's Notes
Teach Web design and online journalism
Dramatic, unpredictable changes over the past decade
Blogs, podcasts, social media
Online audio, video, slideshows, animated graphics
Wikipedia, Craigslist, MySpace, YouTube, Flickr, Google Maps, Second Life
Platform to teach journalists how to code
Time spent on content
Will move to platform development
Took CS courses as well as visited with professors, organizations in area
The Global Twitter heartbeat,positive and negative sentiments
The Global Twitter heartbeat,positive and negative sentiments
The Global Twitter heartbeat,positive and negative sentiments
Zach Seward, Quartz SXSW
We get news through platforms now.
Google Now, Yahoo News Digest, Facebook Paper
…if your ideas aren’t immediately embraced.
Persistence;don’t get discouraged
Data within article structure – longitudinal analysis
Don’t just use the same old methods and theories to study blogs and Twitter
…if your ideas aren’t immediately embraced.
Persistence;don’t get discouraged
Data within article structure – longitudinal analysis
Don’t just use the same old methods and theories to study blogs and Twitter
Nieman, MediaShift, make it more readable for public, more usable for industry
Traditional journalis slow to accept new ideas, but don’t get discouraged.
This is not easy, but we have to generate new ideas for the future of communication research.
We need to study the changing role of media educator as mentor, coach and co-learner.
We need to study the changing role of media educator as mentor, coach and co-learner.
We need to study the changing role of media educator as mentor, coach and co-learner.
We need to study the changing role of media educator as mentor, coach and co-learner.