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The Web Is Your Church's New Front Door (LTE 2011)
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The Web Is Your Church's New Front Door (LTE 2011)

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  • 1. The Web is Your Church’s New Front Door
    LTE 2011
  • 2. JUST HAVING A WEBSITE ISN’T ENOUGH
  • 3. Just Having A Website Isn’t Enough
    • How does this fit into your communications strategy?
  • Just Having A Website Isn’t Enough
    • How does this fit into your communications strategy?
    • 4. What it the mission of this website?
  • Just Having A Website Isn’t Enough
    • How does this fit into your communications strategy?
    • 5. What it the mission of this website?
    • 6. How can we measure if this is a success?
  • Just Having A Website Isn’t Enough
    • How does this fit into your communications strategy?
    • 7. What it the mission of this website?
    • 8. How can we measure if this is a success?
    • 9. Who is going to be in charge? (Avoid the Lone Ranger syndrome but don’t die by committee.)
  • Just Having A Website Isn’t Enough
    • How does this fit into your communications strategy?
    • 10. What it the mission of this website?
    • 11. How can we measure if this is a success?
    • 12. Who is going to be in charge? (Avoid the Lone Ranger syndrome but don’t die by committee.)
    • 13. What challenges are we going to face?
  • COMMIT THERESOURCES
  • 14. Commit the Resources
    • “If you’re not committing resources to it that means you don’t really want it.” - Scott McClellan
    • 15. WordPress is free
    • 16. Cloversites (cloversites.com)
    • 17. Church Plant Media (churchplantmedia.com)
    • 18. Church Media Group (churchmedia.cc)
    • 19. Monk Development (monkdevelopment.com)
    • 20. Collision Media (collisionmedia.tv)
  • Commit the Resources
    • “If you’re not committing resources to it that means you don’t really want it.” - Scott McClellan
    • 21. WordPress is free
    • 22. Cloversites (cloversites.com)
    • 23. Church Plant Media (churchplantmedia.com)
    • 24. Church Media Group (churchmedia.cc)
    • 25. Monk Development (monkdevelopment.com)
    • 26. Collision Media (collisionmedia.tv)
  • Commit the Resources
    • Ditch the yellow page or newspaper ad.
    • 27. Are there other non-effective things you can get rid of to fund the website?
  • Commit the Resources
    • Ditch the yellow page or newspaper ad.
    • 28. Are there other non-effective things you can get rid of to fund the website?
    • 29. Are you giving the people resources, too?
    • 30. Authority, tools, freedom, etc.
  • AVOID CONTENT
    OVERLOAD
  • 31. Avoid Content Overload
    • The time you have someone's initial attention when they come to your site:
    43 seconds
  • 32. Avoid Content Overload
    • The time you have someone's initial attention when they come to your site:
    43 seconds
  • 33. Avoid Content Overload
    • People won’t sift through lots of text
    • 34. Keep the front page simple
  • Avoid Content Overload
    • People won’t sift through lots of text
    • 35. Keep the front page simple
    • 36. Organize your content with the end user in mind.
    • 37. What is a visitor looking for?
    • 38. What is a member wanting to do?
  • 39.
  • 40.
  • 41. HELP VISITORS
    KNOW YOU
  • 42. Help Visitors Know You
  • 43. Help Visitors Know You
    • 27% currently in a church less than a year found it online.
  • Help Visitors Know You
    • This is your first impression.
    • 44. Give them a feel for who you are.
    • 45. Answer the questions they might have.
  • Help Visitors Know You
    • This is your first impression.
    • 46. Give them a feel for who you are.
    • 47. Answer the questions they might have.
    • 48. Make the basic information easy to find.
  • KEEP
    MEMBERS
    CONNECTED
  • 49. Keep Members Connected
    • What do your members and regular attenders want from the website?
  • Keep Members Connected
    • What do your members and regular attenders want from the website?
    • 50. Don’t be afraid to take a poll of your congregation.
  • Keep Members Connected
    • What do your members and regular attenders want from the website?
    • 51. Don’t be afraid to take a poll of your congregation.
    • 52. How does that mesh with your ministry goals?
  • Keep Members Connected
    • How are you making it easier for your members to share your church with their friends?
    • 53. Are you integrating Facebook, YouTube, etc.?
  • GOOD CONTENT WINS
  • 54. Good Content Wins
    • Keep information up to date.
    • 55. You’re more relevant to visitors.
    • 56. Members will use the website more.
    • 57. Consider decentralized updating with review.
    • 58. Don’t let one ministry dominate the site
    • 59. Find a rhythm for updating.
    • 60. Doing nothing leaves a vacuum for the rest of the internet to fill.
  • Good Content Wins
    • Keep information up to date.
    • 61. You’re more relevant to visitors.
    • 62. Members will use the website more
    • 63. Consider decentralized updating with review.
    • 64. Don’t let one ministry dominate the site
    • 65. Find a rhythm for updating.
    • 66. Doing nothing leaves a vacuum for the rest of the internet to fill.
  • Good Content Wins
    • Keep information up to date.
    • 67. You’re more relevant to visitors.
    • 68. Members will use the website more
    • 69. Consider decentralized updating with review.
    • 70. Don’t let one ministry dominate the site.
    • 71. Find a rhythm for updating.
    • 72. Doing nothing leaves a vacuum for the rest of the internet to fill.
  • Good Content Wins
    • Keep information up to date.
    • 73. You’re more relevant to visitors.
    • 74. Members will use the website more
    • 75. Consider decentralized updating with review.
    • 76. Don’t let one ministry dominate the site.
    • 77. Find a rhythm for updating.
    • 78. Doing nothing leaves a vacuum for the rest of the internet to fill.
  • Good Content Wins
    • Keep information up to date.
    • 79. You’re more relevant to visitors.
    • 80. Members will use the website more
    • 81. Consider decentralized updating with review.
    • 82. Don’t let one ministry dominate the site
    • 83. Find a rhythm for updating.
    • 84. Doing nothing leaves a vacuum for the rest of the internet to fill.
  • TELL
    STORIES
  • 85. Tell Stories
    • Stories are more compelling than a list of facts.
    • 86. They give skin to the real impact and change your church is having.
    • 87. Why? People trust word of mouth more than an organization.
  • 88.
  • 89.
  • 90.
  • 91.
  • 92.
  • 93. DON’T
    FAKE IT
  • 94. Don’t Fake It
    • You can’t fake who you are.
    • 95. Your brand is the user experience when they interact with you.
  • Don’t Fake It
    • You can’t fake who you are.
    • 96. Your brand is the user experience when they interact with you.
    • 97. Knowthe voice of your church.
  • Don’t Fake It
    • You can’t fake who you are.
    • 98. Your brand is the user experience when they interact with you.
    • 99. Knowthe voice of your church.
    • 100. Understand what your church looks like.
  • Don’t Fake It
    • You can’t fake who you are.
    • 101. Your brand is the user experience when they interact with you.
    • 102. Knowthe voice of your church.
    • 103. Understand what your church looks like.
    • 104. Can you deliver what you promise?
  • DESIGN
    MATTERS
  • 105. Design Matters
    • You are not competing with the church down the street, you’re up against Apple.
  • Design Matters
    • You are not competing with the church down the street, you’re up against Apple.
    • 106. Know the current trends in design.
    • 107. www.ministrycss.com
  • Design Matters
    • You are not competing with the church down the street, you’re up against Apple.
    • 108. Know the current trends in design.
    • 109. www.ministrycss.com
    • 110. Understand what your church looks like.
  • Design Matters
    • You are not competing with the church down the street, you’re up against Apple.
    • 111. Know the current trends in design.
    • 112. www.ministrycss.com
    • 113. Understand what your church looks like.
    • 114. Design for the end user and not for yourself.
  • 115.
  • 116.
  • 117. MOBILE HAS
    GROWING IMPORTANCE
  • 118. Mobile Has Growing Importance
    • What does your site look like on an iPhone or Android phone?
    • 119. Flash?
    • 120. Do your videos play?
  • Mobile Has Growing Importance
    • What does your site look like on an iPhone or Android phone?
    • 121. Flash?
    • 122. Do your videos play?
    • 123. Do you need a separate mobile site?
    • 124. If so, ask what are the most important features for someone who’s using a smartphone to connect with us.
  • SEO IS
    CONFUSING
  • 125. SEO Is Confusing
    • There is no magic formula
    • 126. DIY Tips:
    • 127. Have content worth linking to
    • 128. Don’t duplicate content word for word
    • 129. Use keywords you’re known for
    • 130. In written text, titles, urls, categories
    • 131. What about online yellow page ads, Yelp, Facebook?
    • 132. Get on Google Places, Mapquest
  • SEO Is Confusing
    • There is no magic formula
    • 133. DIY Tips:
    • 134. Have content worth linking to
    • 135. Don’t duplicate content word for word
    • 136. Use keywords you’re known for
    • 137. In written text, titles, urls, categories
    • 138. What about online yellow page ads, Yelp, Facebook?
    • 139. Get on Google Places, Mapquest
  • SEO Is Confusing
    • There is no magic formula
    • 140. DIY Tips:
    • 141. Have content worth linking to
    • 142. Don’t duplicate content word for word
    • 143. Use keywords you’re known for
    • 144. In written text, titles, urls, categories
    • 145. What about online yellow page ads, Yelp, Facebook?
    • 146. Get on Google Places, Mapquest
  • SEO Is Confusing
    • There is no magic formula
    • 147. DIY Tips:
    • 148. Have content worth linking to
    • 149. Don’t duplicate content word for word
    • 150. Use keywords you’re known for
    • 151. In written text, titles, urls, categories
    • 152. What about online yellow page ads, Yelp, Facebook?
    • 153. Get on Google Places, Mapquest
  • SEO Is Confusing
    • There is no magic formula
    • 154. DIY Tips:
    • 155. Have content worth linking to
    • 156. Don’t duplicate content word for word
    • 157. Use keywords you’re known for
    • 158. In written text, titles, urls, categories
    • 159. What about online yellow page ads, Yelp, Facebook?
    • 160. Get on Google Places, Mapquest