The document provides tips for churches on developing an effective website presence. It emphasizes that simply having a website is not enough and outlines strategies for integrating the website into an overall communications strategy, focusing content on visitors and members, keeping information updated, using stories and multimedia, prioritizing design and usability, and optimizing the site for search engines and mobile users. Key recommendations include defining the website mission and goals, committing resources, avoiding overload, helping visitors learn about the church, and keeping the site design and content authentic to the church's voice.