The Web is Your Church’s New Front Door<br />LTE 2011<br />
JUST HAVING A WEBSITE ISN’T ENOUGH<br />
Just Having A Website Isn’t Enough<br /><ul><li>How does this fit into your communications strategy?</li></li></ul><li>Jus...
What it the mission of this website?</li></li></ul><li>Just Having A Website Isn’t Enough<br /><ul><li>How does this fit i...
What it the mission of this website?
How can we measure if this is a success?</li></li></ul><li>Just Having A Website Isn’t Enough<br /><ul><li>How does this f...
What it the mission of this website?
How can we measure if this is a success?
Who is going to be in charge?  (Avoid the Lone Ranger syndrome but don’t die by committee.)</li></li></ul><li>Just Having ...
What it the mission of this website?
How can we measure if this is a success?
Who is going to be in charge?  (Avoid the Lone Ranger syndrome but don’t die by committee.)
What challenges are we going to face?</li></li></ul><li>COMMIT THERESOURCES<br />
Commit the Resources<br /><ul><li>“If you’re not committing resources to it that means you don’t really want it.”         ...
WordPress is free
Cloversites (cloversites.com)
Church Plant Media (churchplantmedia.com)
Church Media Group (churchmedia.cc)
Monk Development (monkdevelopment.com)
Collision Media (collisionmedia.tv)</li></li></ul><li>Commit the Resources<br /><ul><li>“If you’re not committing resource...
WordPress is free
Cloversites (cloversites.com)
Church Plant Media (churchplantmedia.com)
Church Media Group (churchmedia.cc)
Monk Development (monkdevelopment.com)
Collision Media (collisionmedia.tv)</li></li></ul><li>Commit the Resources<br /><ul><li>Ditch the yellow page or newspaper...
Are there other non-effective things you can get rid of to fund the website?</li></li></ul><li>Commit the Resources<br /><...
Are there other non-effective things you can get rid of to fund the website?
Are you giving the people resources, too?
Authority, tools, freedom, etc.</li></li></ul><li>AVOID CONTENT<br />OVERLOAD<br />
Avoid Content Overload<br /><ul><li>The time you have someone's initial attention when they come to your site:</li></ul>43...
Avoid Content Overload<br /><ul><li>The time you have someone's initial attention when they come to your site:</li></ul>43...
Avoid Content Overload<br /><ul><li>People won’t sift through lots of text
Keep the front page simple</li></li></ul><li>Avoid Content Overload<br /><ul><li>People won’t sift through lots of text
Keep the front page simple
Organize your content with the end user in mind.
What is a visitor looking for?
What is a member wanting to do?</li></li></ul><li>
HELP VISITORS<br />KNOW YOU<br />
Help Visitors Know You<br />
Help Visitors Know You<br /><ul><li>27% currently in a church less than a year found it online.</li></li></ul><li>Help Vis...
Give them a feel for who you are.
Answer the questions they might have.</li></li></ul><li>Help Visitors Know You<br /><ul><li>This is your first impression.
Give them a feel for who you are.
Answer the questions they might have.
Make the basic information easy to find.</li></li></ul><li>KEEP<br />MEMBERS<br />CONNECTED<br />
Keep Members Connected<br /><ul><li>What do your members and regular attenders want from the website?</li></li></ul><li>Ke...
Don’t be afraid to take a poll of your congregation.</li></li></ul><li>Keep Members Connected<br /><ul><li>What do your me...
Don’t be afraid to take a poll of your congregation.
How does that mesh with your ministry goals?</li></li></ul><li>Keep Members Connected<br /><ul><li>How are you making it e...
Are you integrating Facebook, YouTube, etc.?</li></li></ul><li>GOOD CONTENT WINS<br />
Good Content Wins<br /><ul><li>Keep information up to date.
You’re more relevant to visitors.
Members will use the website more.
Consider decentralized updating with review.
Don’t let one ministry dominate the site
Find a rhythm for updating.
Doing nothing leaves a vacuum for the rest of the internet to fill.</li></li></ul><li>Good Content Wins<br /><ul><li>Keep ...
You’re more relevant to visitors.
Members will use the website more
Consider decentralized updating with review.
Don’t let one ministry dominate the site
Find a rhythm for updating.
Doing nothing leaves a vacuum for the rest of the internet to fill.</li></li></ul><li>Good Content Wins<br /><ul><li>Keep ...
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The Web Is Your Church's New Front Door (LTE 2011)

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The Web Is Your Church's New Front Door (LTE 2011)

  1. 1. The Web is Your Church’s New Front Door<br />LTE 2011<br />
  2. 2. JUST HAVING A WEBSITE ISN’T ENOUGH<br />
  3. 3. Just Having A Website Isn’t Enough<br /><ul><li>How does this fit into your communications strategy?</li></li></ul><li>Just Having A Website Isn’t Enough<br /><ul><li>How does this fit into your communications strategy?
  4. 4. What it the mission of this website?</li></li></ul><li>Just Having A Website Isn’t Enough<br /><ul><li>How does this fit into your communications strategy?
  5. 5. What it the mission of this website?
  6. 6. How can we measure if this is a success?</li></li></ul><li>Just Having A Website Isn’t Enough<br /><ul><li>How does this fit into your communications strategy?
  7. 7. What it the mission of this website?
  8. 8. How can we measure if this is a success?
  9. 9. Who is going to be in charge? (Avoid the Lone Ranger syndrome but don’t die by committee.)</li></li></ul><li>Just Having A Website Isn’t Enough<br /><ul><li>How does this fit into your communications strategy?
  10. 10. What it the mission of this website?
  11. 11. How can we measure if this is a success?
  12. 12. Who is going to be in charge? (Avoid the Lone Ranger syndrome but don’t die by committee.)
  13. 13. What challenges are we going to face?</li></li></ul><li>COMMIT THERESOURCES<br />
  14. 14. Commit the Resources<br /><ul><li>“If you’re not committing resources to it that means you don’t really want it.” - Scott McClellan
  15. 15. WordPress is free
  16. 16. Cloversites (cloversites.com)
  17. 17. Church Plant Media (churchplantmedia.com)
  18. 18. Church Media Group (churchmedia.cc)
  19. 19. Monk Development (monkdevelopment.com)
  20. 20. Collision Media (collisionmedia.tv)</li></li></ul><li>Commit the Resources<br /><ul><li>“If you’re not committing resources to it that means you don’t really want it.” - Scott McClellan
  21. 21. WordPress is free
  22. 22. Cloversites (cloversites.com)
  23. 23. Church Plant Media (churchplantmedia.com)
  24. 24. Church Media Group (churchmedia.cc)
  25. 25. Monk Development (monkdevelopment.com)
  26. 26. Collision Media (collisionmedia.tv)</li></li></ul><li>Commit the Resources<br /><ul><li>Ditch the yellow page or newspaper ad.
  27. 27. Are there other non-effective things you can get rid of to fund the website?</li></li></ul><li>Commit the Resources<br /><ul><li>Ditch the yellow page or newspaper ad.
  28. 28. Are there other non-effective things you can get rid of to fund the website?
  29. 29. Are you giving the people resources, too?
  30. 30. Authority, tools, freedom, etc.</li></li></ul><li>AVOID CONTENT<br />OVERLOAD<br />
  31. 31. Avoid Content Overload<br /><ul><li>The time you have someone's initial attention when they come to your site:</li></ul>43 seconds<br />
  32. 32. Avoid Content Overload<br /><ul><li>The time you have someone's initial attention when they come to your site:</li></ul>43 seconds<br />
  33. 33. Avoid Content Overload<br /><ul><li>People won’t sift through lots of text
  34. 34. Keep the front page simple</li></li></ul><li>Avoid Content Overload<br /><ul><li>People won’t sift through lots of text
  35. 35. Keep the front page simple
  36. 36. Organize your content with the end user in mind.
  37. 37. What is a visitor looking for?
  38. 38. What is a member wanting to do?</li></li></ul><li>
  39. 39.
  40. 40.
  41. 41. HELP VISITORS<br />KNOW YOU<br />
  42. 42. Help Visitors Know You<br />
  43. 43. Help Visitors Know You<br /><ul><li>27% currently in a church less than a year found it online.</li></li></ul><li>Help Visitors Know You<br /><ul><li>This is your first impression.
  44. 44. Give them a feel for who you are.
  45. 45. Answer the questions they might have.</li></li></ul><li>Help Visitors Know You<br /><ul><li>This is your first impression.
  46. 46. Give them a feel for who you are.
  47. 47. Answer the questions they might have.
  48. 48. Make the basic information easy to find.</li></li></ul><li>KEEP<br />MEMBERS<br />CONNECTED<br />
  49. 49. Keep Members Connected<br /><ul><li>What do your members and regular attenders want from the website?</li></li></ul><li>Keep Members Connected<br /><ul><li>What do your members and regular attenders want from the website?
  50. 50. Don’t be afraid to take a poll of your congregation.</li></li></ul><li>Keep Members Connected<br /><ul><li>What do your members and regular attenders want from the website?
  51. 51. Don’t be afraid to take a poll of your congregation.
  52. 52. How does that mesh with your ministry goals?</li></li></ul><li>Keep Members Connected<br /><ul><li>How are you making it easier for your members to share your church with their friends?
  53. 53. Are you integrating Facebook, YouTube, etc.?</li></li></ul><li>GOOD CONTENT WINS<br />
  54. 54. Good Content Wins<br /><ul><li>Keep information up to date.
  55. 55. You’re more relevant to visitors.
  56. 56. Members will use the website more.
  57. 57. Consider decentralized updating with review.
  58. 58. Don’t let one ministry dominate the site
  59. 59. Find a rhythm for updating.
  60. 60. Doing nothing leaves a vacuum for the rest of the internet to fill.</li></li></ul><li>Good Content Wins<br /><ul><li>Keep information up to date.
  61. 61. You’re more relevant to visitors.
  62. 62. Members will use the website more
  63. 63. Consider decentralized updating with review.
  64. 64. Don’t let one ministry dominate the site
  65. 65. Find a rhythm for updating.
  66. 66. Doing nothing leaves a vacuum for the rest of the internet to fill.</li></li></ul><li>Good Content Wins<br /><ul><li>Keep information up to date.
  67. 67. You’re more relevant to visitors.
  68. 68. Members will use the website more
  69. 69. Consider decentralized updating with review.
  70. 70. Don’t let one ministry dominate the site.
  71. 71. Find a rhythm for updating.
  72. 72. Doing nothing leaves a vacuum for the rest of the internet to fill.</li></li></ul><li>Good Content Wins<br /><ul><li>Keep information up to date.
  73. 73. You’re more relevant to visitors.
  74. 74. Members will use the website more
  75. 75. Consider decentralized updating with review.
  76. 76. Don’t let one ministry dominate the site.
  77. 77. Find a rhythm for updating.
  78. 78. Doing nothing leaves a vacuum for the rest of the internet to fill.</li></li></ul><li>Good Content Wins<br /><ul><li>Keep information up to date.
  79. 79. You’re more relevant to visitors.
  80. 80. Members will use the website more
  81. 81. Consider decentralized updating with review.
  82. 82. Don’t let one ministry dominate the site
  83. 83. Find a rhythm for updating.
  84. 84. Doing nothing leaves a vacuum for the rest of the internet to fill.</li></li></ul><li>TELL<br />STORIES<br />
  85. 85. Tell Stories<br /><ul><li>Stories are more compelling than a list of facts.
  86. 86. They give skin to the real impact and change your church is having.
  87. 87. Why? People trust word of mouth more than an organization.</li></li></ul><li>
  88. 88.
  89. 89.
  90. 90.
  91. 91.
  92. 92.
  93. 93. DON’T<br />FAKE IT<br />
  94. 94. Don’t Fake It<br /><ul><li>You can’t fake who you are.
  95. 95. Your brand is the user experience when they interact with you.</li></li></ul><li>Don’t Fake It<br /><ul><li>You can’t fake who you are.
  96. 96. Your brand is the user experience when they interact with you.
  97. 97. Knowthe voice of your church.</li></li></ul><li>Don’t Fake It<br /><ul><li>You can’t fake who you are.
  98. 98. Your brand is the user experience when they interact with you.
  99. 99. Knowthe voice of your church.
  100. 100. Understand what your church looks like.</li></li></ul><li>Don’t Fake It<br /><ul><li>You can’t fake who you are.
  101. 101. Your brand is the user experience when they interact with you.
  102. 102. Knowthe voice of your church.
  103. 103. Understand what your church looks like.
  104. 104. Can you deliver what you promise?</li></li></ul><li>DESIGN<br />MATTERS<br />
  105. 105. Design Matters<br /><ul><li>You are not competing with the church down the street, you’re up against Apple.</li></li></ul><li>Design Matters<br /><ul><li>You are not competing with the church down the street, you’re up against Apple.
  106. 106. Know the current trends in design.
  107. 107. www.ministrycss.com</li></li></ul><li>Design Matters<br /><ul><li>You are not competing with the church down the street, you’re up against Apple.
  108. 108. Know the current trends in design.
  109. 109. www.ministrycss.com
  110. 110. Understand what your church looks like.</li></li></ul><li>Design Matters<br /><ul><li>You are not competing with the church down the street, you’re up against Apple.
  111. 111. Know the current trends in design.
  112. 112. www.ministrycss.com
  113. 113. Understand what your church looks like.
  114. 114. Design for the end user and not for yourself.</li></li></ul><li>
  115. 115.
  116. 116.
  117. 117. MOBILE HAS<br />GROWING IMPORTANCE<br />
  118. 118. Mobile Has Growing Importance<br /><ul><li>What does your site look like on an iPhone or Android phone?
  119. 119. Flash?
  120. 120. Do your videos play?</li></li></ul><li>Mobile Has Growing Importance<br /><ul><li>What does your site look like on an iPhone or Android phone?
  121. 121. Flash?
  122. 122. Do your videos play?
  123. 123. Do you need a separate mobile site?
  124. 124. If so, ask what are the most important features for someone who’s using a smartphone to connect with us.</li></li></ul><li>SEO IS<br />CONFUSING<br />
  125. 125. SEO Is Confusing<br /><ul><li>There is no magic formula
  126. 126. DIY Tips:
  127. 127. Have content worth linking to
  128. 128. Don’t duplicate content word for word
  129. 129. Use keywords you’re known for
  130. 130. In written text, titles, urls, categories
  131. 131. What about online yellow page ads, Yelp, Facebook?
  132. 132. Get on Google Places, Mapquest</li></li></ul><li>SEO Is Confusing<br /><ul><li>There is no magic formula
  133. 133. DIY Tips:
  134. 134. Have content worth linking to
  135. 135. Don’t duplicate content word for word
  136. 136. Use keywords you’re known for
  137. 137. In written text, titles, urls, categories
  138. 138. What about online yellow page ads, Yelp, Facebook?
  139. 139. Get on Google Places, Mapquest</li></li></ul><li>SEO Is Confusing<br /><ul><li>There is no magic formula
  140. 140. DIY Tips:
  141. 141. Have content worth linking to
  142. 142. Don’t duplicate content word for word
  143. 143. Use keywords you’re known for
  144. 144. In written text, titles, urls, categories
  145. 145. What about online yellow page ads, Yelp, Facebook?
  146. 146. Get on Google Places, Mapquest</li></li></ul><li>SEO Is Confusing<br /><ul><li>There is no magic formula
  147. 147. DIY Tips:
  148. 148. Have content worth linking to
  149. 149. Don’t duplicate content word for word
  150. 150. Use keywords you’re known for
  151. 151. In written text, titles, urls, categories
  152. 152. What about online yellow page ads, Yelp, Facebook?
  153. 153. Get on Google Places, Mapquest</li></li></ul><li>SEO Is Confusing<br /><ul><li>There is no magic formula
  154. 154. DIY Tips:
  155. 155. Have content worth linking to
  156. 156. Don’t duplicate content word for word
  157. 157. Use keywords you’re known for
  158. 158. In written text, titles, urls, categories
  159. 159. What about online yellow page ads, Yelp, Facebook?
  160. 160. Get on Google Places, Mapquest</li>

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