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Are You A Welcoming Church?

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Are You A Welcoming Church?

  1. 1. Are You A Welcoming Church? DOE Edmonton 2011
  2. 2. EVERYTHINGYOU DO SAYSSOMETHING
  3. 3. Everything You Do Says Something • If everything you do communicates something why not be intentional about it? • An un-kept building says just as much as a slick brochure
  4. 4. Everything You Do Says Something • If everything you do communicates something why not be intentional about it? • An un-kept building says just as much as a slick brochure • This is your brand • Someones impressions or feelings based on their interaction with you
  5. 5. Everything You Do Says Something • If everything you do communicates something why not be intentional about it? • An un-kept building says just as much as a slick brochure • This is your brand • Someones impressions or feelings based on their interaction with you • Anyone can be your brand at the moment
  6. 6. IT ALL STARTSWITH VISION
  7. 7. It All Starts With Vision • Cast it early and communicate it often • This starts with church leadership
  8. 8. It All Starts With Vision • Cast it early and communicate it often • This starts with church leadership • It helps you make better decisions
  9. 9. It All Starts With Vision • Cast it early and communicate it often • This starts with church leadership • It helps you make better decisions • It can spark member buy-in
  10. 10. It All Starts With Vision • Cast it early and communicate it often • This starts with church leadership • It helps you make better decisions • It can spark member buy-in • It makes it easier to talk about who you are
  11. 11. It All Starts With Vision • Cast it early and communicate it often • This starts with church leadership • It helps you make better decisions • It can spark member buy-in • It makes it easier to talk about who you are • Is any part of your vision welcoming?
  12. 12. It All Starts With Vision • Clearly share the vision with staff/key volunteers
  13. 13. It All Starts With Vision • Clearly share the vision with staff/key volunteers • It should guide every ministry in the church
  14. 14. It All Starts With Vision • Clearly share the vision with staff/key volunteers • It should guide every ministry in the church • Ministry programs can’t go rogue
  15. 15. It All Starts With Vision • Clearly share the vision with staff/key volunteers • It should guide every ministry in the church • Ministry programs can’t go rogue • If a ministry isn’t welcoming should it exist or be promoted?
  16. 16. THE WEB IS YOUR CHURCH’S NEW FRONT DOOR
  17. 17. Your Church’s New Front Door
  18. 18. Your Church’s New Front Door • 27% currently in a church less than a year found it online.
  19. 19. Your Church’s New Front Door • Help visitors know you by giving them a feel for who you are
  20. 20. Your Church’s New Front Door • Help visitors know you by giving them a feel for who you are • Make the information easy to find (and it all doesnt have to be on your homepage)
  21. 21. Your Church’s New Front Door • Help visitors know you by giving them a feel for who you are • Make the information easy to find (and it all doesnt have to be on your homepage) • Answer the questions they might have
  22. 22. • www.mission68.org
  23. 23. FRIENDLY HELPFULVOLUNTEERS
  24. 24. Friendly Helpful Volunteers • Equip greeters with what they need • What’s going on this weekend
  25. 25. Friendly Helpful Volunteers • Equip greeters with what they need • What’s going on this weekend • Can they leave their post to help
  26. 26. Friendly Helpful Volunteers • Equip greeters with what they need • What’s going on this weekend • Can they leave their post to help • Explain why their role is important
  27. 27. Friendly Helpful Volunteers • Equip greeters with what they need • What’s going on this weekend • Can they leave their post to help • Explain why their role is important • Share your communication strategy
  28. 28. Friendly Helpful Volunteers • Equip greeters with what they need • What’s going on this weekend • Can they leave their post to help • Explain why their role is important • Share your communication strategy • Make sure they understand the church’s vision
  29. 29. Friendly Helpful Volunteers • Equip greeters with what they need • What’s going on this weekend • Can they leave their post to help • Explain why their role is important • Share your communication strategy • Make sure they understand the church’s vision • Keep them on task
  30. 30. Friendly Helpful Volunteers • Equip greeters with what they need • What’s going on this weekend • Can they leave their post to help • Explain why their role is important • Share your communication strategy • Make sure they understand the church’s vision • Keep them on task • Ask them how you can help
  31. 31. FOLLOWYOUR OWN SIGNAGE
  32. 32. Follow Your Own Signage • Starting from the outside, follow your signs to see if you can get where you want to go
  33. 33. Follow Your Own Signage • Starting from the outside, follow your signs to see if you can get where you want to go • Go through a side door
  34. 34. Follow Your Own Signage • Starting from the outside, follow your signs to see if you can get where you want to go • Go through a side door • Have a friend who doesn’t go to your church try it
  35. 35. Follow Your Own Signage • Starting from the outside, follow your signs to see if you can get where you want to go • Go through a side door • Have a friend who doesn’t go to your church try it • Do they fit it with your church’s look and feel
  36. 36. Follow Your Own Signage • Starting from the outside, follow your signs to see if you can get where you want to go • Go through a side door • Have a friend who doesn’t go to your church try it • Do they fit it with your church’s look and feel • Use clear language (Children’s vs The Loft)
  37. 37. WELCOMINGVISITORS IN SERVICE
  38. 38. Welcoming Visitors In Service • Keep it simple and friendly
  39. 39. Welcoming Visitors In Service • Keep it simple and friendly • Let visitors know where they can connect for more information
  40. 40. Welcoming Visitors In Service • Keep it simple and friendly • Let visitors know where they can connect for more information • Don’t make them stand-up or do anything uncomfortable
  41. 41. Welcoming Visitors In Service • Keep it simple and friendly • Let them know where they can connect for more information • Don’t make them stand-up or do anything uncomfortable • Explain when your church is doing something out of the norm, a sensitive topic or a special event
  42. 42. VISITORFOLLOW UP
  43. 43. Visitor Follow Up • Do you have a welcome center? What are you giving people?
  44. 44. Visitor Follow Up • Do you have a welcome center? What are you giving people? • Are you providing people with next steps? • Follow up letter/email/visit • Next steps class
  45. 45. Visitor Follow Up • Do you have a welcome center? What are you giving people? • Are you providing people with next steps? • Follow up letter/email/visit • Next steps class • Frequency
  46. 46. Visitor Follow Up • Do you have a welcome center? What are you giving people? • Are you providing people with next steps? • Follow up letter/email/visit • Next steps class • Frequency • Are you making pushes for this at certain times in the ministry year • Are you making special plans for holidays, etc.
  47. 47. Visitor Follow Up Volunteer Membership Next Steps Class 1st visit
  48. 48. Visitor Follow Up Volunteer Membership Next Steps Class 1st visit • Do follow through • Don’t pester people
  49. 49. Visitor Follow Up Volunteer Membership Next Steps Class 1st visit • Do follow through • Don’t pester people • It’s okay if you don’t get their information on a first visit
  50. 50. Visitor Follow Up • How are you going to measure if what you’re doing is successful?
  51. 51. Visitor Follow Up • How are you going to measure if what you’re doing is successful? • Specific goals
  52. 52. Visitor Follow Up • How are you going to measure if what you’re doing is successful? • Specific goals • Opinion cards • Surveys
  53. 53. Visitor Follow Up • How are you going to measure if what you’re doing is successful? • Specific goals • Opinion cards • Surveys • Secret shopper
  54. 54. COMMUNICATE WITH YOUR MEMBERS
  55. 55. Communicate With Your Members • Your members need to feel at home, too
  56. 56. Communicate With Your Members • Your members need to feel at home, too • Having clear, consistent communication helps them know their church in functioning well
  57. 57. Communicate With Your Members • Your members need to feel at home, too • Having clear, consistent communication helps them know their church in functioning well • It helps give them buy-in to what your doing
  58. 58. Communicate With Your Members • Your members need to feel at home, too • Having clear, consistent communication helps them know their church in functioning well • It helps give them buy-in to what your doing • Set the tone with how you present events, vision, goals, new projects, etc.
  59. 59. REAL LIFE EXAMPLESOF WHAT NOT TO DO
  60. 60. Real Examples • “Excuse me, I think you’re in my seat.”
  61. 61. Real Examples • “Excuse me, I think you’re in my seat.” • “You’re not from around here are you?”
  62. 62. Real Examples • “Excuse me, I think you’re in my seat.” • “You’re not from around here are you?” • “Follow the blue line. It’s kind of complicated. Good luck.”
  63. 63. Real Examples • “Excuse me, I think you’re in my seat.” • “You’re not from around here are you?” • “Follow the blue line. It’s kind of complicated. Good luck.” • “I don’t know anything. I can’t really help you. This is my first day and no one trained me.”
  64. 64. Real Examples • “Excuse me, I think you’re in my seat.” • “You’re not from around here are you?” • “Follow the blue line. It’s kind of complicated. Good luck.” • “I don’t know anything. I can’t really help you. This is my first day and no one trained me.” • “It must be a special day. I see a lot of strangers here.”
  65. 65. HELP MEMBERSSHARE YOUR CHURCH
  66. 66. Members Share Your Church • Equip members to share your church • Invite tools
  67. 67. Members Share Your Church • Equip members to share your church • Invite tools • Cast your church’s vision • Teach them how to talk about it
  68. 68. Members Share Your Church • Equip members to share your church • Invite tools • Cast your church’s vision • Teach them how to talk about it • Ease them into serving
  69. 69. BEING IN YOURCOMMUNITY
  70. 70. Being In Your Community • Find a need and fill it • Be a community hub
  71. 71. Being In Your Community • Find a need and fill it • Be a community hub • Match the community calendar

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