For Jeremy

1. Marketing Plan
By Chucshwal Sangmhchai
ASST. Marketing Manager

2. Develop a Market Plan
 Management provides little guidance as to how the
process should be managed.
 To Compromise between what is desirable and what is practicable
by Make up to high quality “Forecast” (Put new line product in) and
“Supplied Care” (To show to customers in the festival from New
Year gifts to things for help the victims.)

3. Develop a Market Plan
 Management must be customized to their particular
organization
 These are for MK1-MK2 only.
 Complexity are Channel of Sales, customers which who are
affected by the disaster, management planning and
control forecast for the problem from “Order products in urgent
Case.”
 Character and diversity of company operations are
“Forecast the annual plan under the requirements of our customers.
The customer can set up 6-9 months per order.
And they can not risk it.”

4. Essential of Marketing Planning
 Sales forecast plan year 2012
 Customers care

5. The Elements of Strategy
1. Stepping back form the offs
day to day 9. Differentiation
2. Ideas and thought 10. Insight
3. Activity / Action 11. Vision
4. Setting objectives and 12. Defines the business we
goals are in
5. Important decisions and 13. Defines the business we
choices are becoming
6. Significant commitment 14. Value
of resources 15. Trade offs
7. Not easily reversible 16. Objectives and goals
8. Involves choice / trade 17. Strategy VS Tactics

6. Our Challenge
 We should manage :

7. Referance
 Sales meeting on 04th November, 11
 Number of participants
 Mrs. Chanya
 Mr. Nathakorn
 Mr. Suvit
 Ms.Poonapa
 Ms. Janthanarat
 Ms. Thanutha
 Ms. Wanida
 Mr. Phollakrit Conference leaders
 Mr. Chucshwal Reporter