17. This support consists for project study
aimed at providing quantitative and
qualitative information on the Butyl
Adhesive,Tape & Sealant in Thailand and
Southeast Asia region,highlighting business
opportunities and recommending an
adequate product range compatible with
company business objectives.To further
indentify and quantify the product and
manufacturing technology and to estimate
the investment required for the Butyl
Adhesive,Tape & Sealant compounding
operation.
18.
19.
20.
21.
22.
23. To extend company business, market and product
range to increase company income and to achieve
company continuos growth goal.
Began target market was Automotive industry which
keep continuos high growing and as a high potential
market in Thailand even in Southeast Asia region In
the coming future 10 years. As suitable timing to
meet with all car maker with their localization policy.
Nissan Motor Thailand will be our first potential
customer with demand of door trim grade Butyl Tape
at 7 million meter annumly.
24.
25.
26. To be the 2nd local manufacturer of Butyl
Adhesive,Tape & Sealant for Automotive industry
which currently have only one local manufacturer
name Locthai-Orotex,all others competitor was
imported.
High opportunity to built and set up company
market position in Automotive industry to stabilize
and secure of company growing.
27.
28.
29. Organizer – Business Unit 2
Location – 271 Business Unit 2 plant
3 years short term investment plan with
maximum 5 production line with total capacity
of 20 million meter annumly,beginning on
early of year 2012 and complete on end of year
2014.
Plant area required 600 m2,plan into 2 separate
area,compounding and extrusion.
30.
31. Total investment including plant area,labortary
equipments,production machine
equipments,installation expenses,human resources
and etc estimately will be around THB 25 million
excluded technology know-how.
1st stage investment plan will be begin on end of
2011 and production trial run on
Mar.2012.Projected investment will be 2
production line with total capacity of 7 million
meter annumly,together with labortary
equipments,plan investment will be around THB
10 million.
32.
33.
34.
35.
36.
37.
38.
39.
40.
41.
42.
43.
44.
45.
46.
47. 2nd stage investment projected at early of year
2013 with 2 extra production line cost around
THB 10 million.
3rd stage investment projected at end of year
2014 with one extra production line cost
around THB 5 million.
48. Total technology know-how cost still under study and
will also separate into 3 stage,it will be by consulted or
Joint venture will depend on final conclusion.A report
will be issue separately with conclusions and
recommendations.
With roughly estimate variable margin at 40%,the
investment return will be around 2 years on 50%
capacity running.
The project will also support by implementation of TS
16949,cost around THB 2 million,which is a main
requirement for Automotive industry as a tier 1
supplier for car maker.We will also upgrade our
quality management system paralelly with 5S system
to achieve our goal as international standard
manufacturer.
49.
50. The investigation of the economics of these
products
Variable cost – estimately about 50%
Variable margin – estimately about 40%
Total current Thailand Automotive market
demand for door trim Butyl Tape is 60 million
meter annumly and will be increase every year
not less than 10%.Projected market share at not
less than 20%.
51.
52.
53.
54.
55.
56.
57.
58. Mid to long term expansion investment have to
consider at BOI zone 3 area due to not left any
available expansion space after these
project.Also an advantages of cost saving on
investment like import tax and income tax
excemption for some period years.
