AdMob CodeAndroid Presentation

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AdMob CodeAndroid Presentation

  1. 1. Opportunities for Android Devs Lichi Wu, APAC Sales & BD © 2010 AdMob, Inc. Confidential & Proprietary
  2. 2. A few words before we begin •  There are 18,000 mobile sites and applications in the AdMob network •  The data shown are numbers gathered from the AdMob network •  The data represents the view from AdMob and is not a representation of the entire mobile network but is a close approximation given AdMob’s reach © 2010 AdMob, Inc. Confidential & Proprietary
  3. 3. Top Handset Brands Traffic
by
Brand
 Feb
2010
 Samsung
 9%
 RIM
 14%
 Nokia
 40%
 SonyEricsson
 16%
 HTC
 21%
 * Apple devices excluded. © 2010 AdMob, Inc. Confidential & Proprietary
  4. 4. Top Handset Brand Traffic
by
Brand
 Mar
2010
 Samsung
 10%
 RIM
 13%
 Nokia
 46%
 SonyEricsson
 15%
 HTC
 16%
 * Apple devices excluded © 2010 AdMob, Inc. Confidential & Proprietary
  5. 5. Top Handset Brand Traffic
by
Brand
 Apr
2010
 Samsung
 10%
 Motorola
 Nokia
 12%
 36%
 HTC
 12%
 RIM
 SonyEricsson
 14%
 16%
 * Apple devices excluded © 2010 AdMob, Inc. Confidential & Proprietary
  6. 6. Top Model by Brand Feb 2010 Nokia
 HTC
 Sony
Ericsson
 RIM
 Samsung
 E63
 Hero
 W705
 BlackBerry
9000
 S8003
 E71
 Dream
 W595
 BlackBerry
8900
 GT
i5700
 5800
XpressMusic
 Magic
 X10i
 BlackBerry
9700
 GT
i8000
 5530
XpressMusic
 Passion
 W995
 BlackBerry
8520
 SGH
F480
 N73
 TaMoo
 W800i
 BlackBerry
8320
 SGH
i900
 © 2010 AdMob, Inc. Confidential & Proprietary
  7. 7. Top Model by Brand Mar 2010 Nokia
 HTC
 Sony
Ericsson
 RIM
 Samsung
 E63
 Hero
 W705
 BlackBerry
9000
 GT
i5700
 E71
 Magic
 W595
 BlackBerry
9700
 S8003
 5800
XpressMusic
 Dream
 W995
 BlackBerry
8900
 SGH
i900
 N73
 Passion
 U1i
 BlackBerry
8520
 GT
i8000
 5530
XpressMusic
 TaMoo
 W800i
 BlackBerry
8320
 GT
B7320
 © 2010 AdMob, Inc. Confidential & Proprietary
  8. 8. Top Model by Brand Apr 2010 Sony
 Nokia
 Ericsson
 RIM
 HTC
 Motorola
 Samsung
 E63
 X10i
 BlackBerry
9000
 Hero
 Milestone
 GT
i5700
 5800
 XpressMusic
 W705
 BlackBerry
9700
 Magic
 MB200
 S8003
 E71
 W595
 BlackBerry
8900
 Dream
 Sholes
 GT
B5310
 5530
 XpressMusic
 W995
 BlackBerry
8520
 Passion
 Morrison
 GT
i8000
 N73
 W800i
 BlackBerry
9500
 TaMoo
 MOTORAZR
V9
 SGH
i900
 © 2010 AdMob, Inc. Confidential & Proprietary
  9. 9. Android Traffic Growth Android
traffic
over
last
6
months
 
7,000,000

 
6,000,000

 
5,000,000

 
4,000,000

 
3,000,000

 
2,000,000

 
1,000,000

 
‐



 Nov
 Dec
 Jan
 Feb
 Mar
 Apr
 © 2010 AdMob, Inc. Confidential & Proprietary
  10. 10. Android Traffic Growth iPhone
vs
Android
Traffic
 
120,000,000

 
100,000,000

 
80,000,000

 Android
 
60,000,000

 iPhone
 
40,000,000

 
20,000,000

 
‐



 Nov
 Dec
 Jan
 Feb
 Mar
 Apr
 © 2010 AdMob, Inc. Confidential & Proprietary
  11. 11. Android OS Version Distribution Android
OS
DistribuJon
 Feb
2010
 v2
 v1.1
 v1
 v2.0.1
 1%
 1%
 0%
 0%
 v2.1
 22%
 v1.5
 54%
 v1.6
 22%
 © 2010 AdMob, Inc. Confidential & Proprietary
  12. 12. Android OS Version Distribution Android
OS
DistribuJon
 Mar
2010
 v1.1
 v1
 v2.0.1
 0%
 0%
 0%
 v2
 v1.6
 3%
 13%
 v2.1
 23%
 v1.5
 61%
 © 2010 AdMob, Inc. Confidential & Proprietary
  13. 13. Android OS Version Distribution Android
OS
DistribuJon
 Apr
2010
 v2
 v1.1
 v1
 3%
 0%
 0%
 v1.6
 18%
 v1.5
 43%
 v2.0.1
 18%
 v2.1
 18%
 © 2010 AdMob, Inc. Confidential & Proprietary
  14. 14. Android OS Version Distribution 
3,000,000

 
2,500,000

 
2,000,000

 
1,500,000

 February
 March
 April
 
1,000,000

 
500,000

 
‐



 v1.5
 v2.1
 v2.0.1
 v1.6
 v2
 v1
 v1.1
 © 2010 AdMob, Inc. Confidential & Proprietary
  15. 15. Ad Placement Do’s and Don’ts •  Don’t fight the user flow of your application –  Not good for AdMob, You, Advertisers or Users. –  Avoid pushing ads when they have a decisive next action. •  Example: Menu Page/Game Start –  Not great for AdMob Ads, but useful for House Ads
  16. 16. Engaging with the User Flow Ads perform best when users are in an open frame of mind We
see
almost
3X
CTR
 on
pages
like
these!
 User
is
finished
 User
is
finding
 User
is
looking
at
 looking
at
content…
 content…No
Ads
 content…No
Ads
 Engaging
Ad
with
a
 Great
CTR!

  17. 17. Best Practices-Stay Visible All Apps: •  Keep ad-unit distinct from page content (alternating color) Scrolling Apps: •  Begin Ad-call in advance of page content •  Place ad on the frame-or- allow ad to scroll with content
  18. 18. Earning Money with Mobile Advertising You get paid 60% of click $ User downloads your app User clicks on the ad User visits page with an ad Some advertisers pay on a cost per impression (CPM) basis ©2010 AdMob, Inc. Confidential & Proprietary
  19. 19. How Does AdWhirl Improve My Business? Earn More Revenue From Networks Optimize your allocations to ad networks to maximize revenue Increase Fill Rate Use multiple ad networks and House Ads to get 100% fill rate Get More Flexibility Turn networks on and off for any reason Cross-Promote/Upsell Your Apps Use House Ads to cross-promote your apps or drive upgrades to paid versions Sell Your Own Ad Campaigns Use House Ads to serve campaigns you sell directly to advertisers
 Centrally Manage Across Platforms Monetize your iPhone and Android apps from one place ©2010 AdMob, Inc. Confidential & Proprietary
  20. 20. Case Study: Backflip Studios Backflip Studios earned more than $350,000 in December 2009 with AdWhirl and mobile advertising is now responsible for approximately 50% of monthly revenues for the company. “ Sales come and go in spikes. But ad revenue is steady and I can build a business on that.” – Julian Farrior Founder Backflip Studios Featured in: ©2010 AdMob, Inc. Confidential & Proprietary
  21. 21. AdWhirl Supports Unlimited Mobile Ad Networks Unlimited additional networks can be added in quickly and easily ©2010 AdMob, Inc. Confidential & Proprietary
  22. 22. Using Multiple Ad Networks to Maximize Revenue 1)  Choose the right networks for your app •  Consider ad quality and appropriateness for your app •  Consider what ad formats are available 2)  Monitor ad network performance and adjust to maximize revenue •  Network eCPMs vary over time – check your networks’ performance often •  Adjust allocation percentages and rollover priorities accordingly 3)  Communicate with your networks regularly •  Know when high-paying campaigns are in the pipeline & allocate accordingly •  Determine whether there are custom sponsorship opportunities ©2010 AdMob, Inc. Confidential & Proprietary
  23. 23. AdWhirl Is Open Source Customization and Flexibility •  Plug in custom functionality, such as your ad server, through Custom Events •  Customize or build on top of the AdWhirl code in any way at any time Direct Troubleshooting •  Access the code directly to troubleshoot •  Tweak as desired, or contact AdWhirl Support Community Support •  An entire open source community helping make AdWhirl better •  More developers reviewing code = more robust product Full Transparency •  Review Server or SDK code at any time •  See exactly how AdWhirl functions in your app ©2010 AdMob, Inc. Confidential & Proprietary
  24. 24. Centrally Manage Your iPhone and Android Apps ©2010 AdMob, Inc. Confidential & Proprietary
  25. 25. AdWhirl Leads in Ad Mediation Size and Scale Sample App Developers •  >100M ad requests per day •  >1,700 iPhone apps •  >200 Android apps Transparent Business Relationship •  You own your relationships with networks •  Networks pay you directly •  No extra lag time in network payments Product Leadership •  Easiest to use •  Most flexibility and control •  Open source ©2010 AdMob, Inc. Confidential & Proprietary
  26. 26. Getting Started Is Easy 1. Download the AdWhirl 2. Set up accounts with 3. Integrate AdWhirl and 4. Monitor and optimize SDK networks you want to network SDKs into your your earnings use application and submit for app store approval ©2010 AdMob, Inc. Confidential & Proprietary
  27. 27. Top Developers Prefer AdWhirl Ease of Use “We like that AdWhirl is lightweight and straightforward and that you can figure out how to use it quickly. It gets the job done easily.” –John Libby, MobilityWare (Blackjack Free, Free Video Poker) Full Transparency “It’s about trust. It gives us peace of mind knowing that we can look under the hood and see what’s actually going on.” –Jon Schlegel, Optime Software (Checkers Free, Chess Free) Community Support / Robustness “It’s great that a lot of people will be evaluating the code and submitting new features and fixes – this results in a very robust product.” –Darren Sillett, MMG Games (Sudoku, Whirly Word) Direct Troubleshooting “Troubleshooting is much easier when you can access the code, and when we find things that aren’t working for us we’re able to fix them directly instead of having to request support.” –Kazuho Okui, naan studio (Echofon) ©2010 AdMob, Inc. Confidential & Proprietary
  28. 28. Thank you! © 2010 AdMob, Inc. Confidential & Proprietary

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