Writing Across Media Christy Dena UniverseCreation101.com Power to the Pixel 23rd October 2008

Writing Screenwriting Playwright Novelist Game writer eLit writer …

Screenwriting

Playwright

Novelist

Game writer

eLit writer

…

screenwriting + novel writing + web writing = ?

screenwriting + novel writing + web writing

=

?

Four Approaches to Cross-Media Creation Version 1, Christy Dena, 2008 All mediums are equal, all art is one * Film is King, other mediums are Queen Film is King, other mediums can be Knights Film is King, all other mediums are Pawns Medium Status * Have to experience more than one * Experience more than one * Experience one or the other * Experience one on top of the other, no relation Audiences Writer-Producer-Director Self & like-minded teams Writer-Producer-Director Creatively controlled practitioners with some integration knowledge Creatively controlled practitioners Outsiders, no creative control Execution Combined platform/artform skills Multi platform/artform skills Single platform/artform skills Single platform/artform skills Skills Artistic Economic & Artistic Economic (& Artistic) Economic Motivation Strategies & Techniques Cross-media interaction design Experience Design Simultaneous media usage Designed from beginning Parallel production Asset Sharing After initial content Central Management (‘Transmedia Tzar’) Coherence Management (‘World Bible’) Asset Sharing Leverage existing IP for marketing & franchise exploitation No role in the meaning-making process Native Integrated Complimentary Isolated

All mediums are equal, all art is one

Film is King, other mediums can be Knights

Film is King, all other mediums are Pawns

Writer-Producer-Director

Self & like-minded teams

Writer-Producer-Director

Creatively controlled practitioners with some integration knowledge

Creatively controlled practitioners

Outsiders, no creative control

Combined platform/artform skills

Multi platform/artform skills

Single platform/artform skills

Single platform/artform skills

Cross-media interaction design

Experience Design

Simultaneous media usage

Designed from beginning

Parallel production

Asset Sharing

After initial content

Central Management (‘Transmedia Tzar’)

Coherence Management (‘World Bible’)

Asset Sharing

Leverage existing IP for marketing & franchise exploitation

No role in the meaning-making process

Four Approaches to Cross-Media Creation All mediums are equal, all art is one * Film is King, other mediums are Queen Film is King, other mediums can be Knights Film is King, all other mediums are Pawns Medium Status * Have to experience more than one * Experience more than one * Experience one or the other * Experience one on top of the other, no relation Audiences Writer-Producer-Director Self & like-minded teams Writer-Producer-Director Creatively controlled practitioners with some integration knowledge Creatively controlled practitioners Outsiders, no creative control Execution Combined platform/artform skills Multi platform/artform skills Single platform/artform skills Single platform/artform skills Skills Artistic Economic & Artistic Economic (& Artistic) Economic Motivation Strategies & Techniques Cross-media interaction design Experience Design Simultaneous media usage Designed from beginning Parallel production Asset Sharing After initial content Central Management (‘Transmedia Tzar’) Coherence Management (‘World Bible’) Asset Sharing Leverage existing IP for marketing & franchise exploitation No role in the meaning-making process Native Integrated Complimentary Isolated

All mediums are equal, all art is one

Film is King, other mediums can be Knights

Film is King, all other mediums are Pawns

Writer-Producer-Director

Self & like-minded teams

Writer-Producer-Director

Creatively controlled practitioners with some integration knowledge

Creatively controlled practitioners

Outsiders, no creative control

Combined platform/artform skills

Multi platform/artform skills

Single platform/artform skills

Single platform/artform skills

Cross-media interaction design

Experience Design

Simultaneous media usage

Designed from beginning

Parallel production

Asset Sharing

After initial content

Central Management (‘Transmedia Tzar’)

Coherence Management (‘World Bible’)

Asset Sharing

Leverage existing IP for marketing & franchise exploitation

No role in the meaning-making process

Managing Coherence

Scan of ‘The Complete Graph’ (p.247) in Marie-Laure Ryan (2001) 'Can Coherence be Saved?' Narrative as Virtual Reality: Immersion and Interactivity in Literature and Electronic Media . M.-L. Ryan (Ed.). Baltimore, Johns Hopkins University Press : 242-270.

Ivan Reitman’s My Super Ex-Girlfriend

How to Manage Coherence Across Media Platforms?

recapitulations (recaps) elaborating on a story event rather than continuing it exploring a subplot or sub-character diff POV restricting or controlling access to the content creating artefacts that have no role in the plot (e.g. a website for a fictional corporation) …

recapitulations (recaps)

elaborating on a story event rather than continuing it

exploring a subplot or sub-character

diff POV

restricting or controlling access to the content

creating artefacts that have no role in the plot (e.g. a website for a fictional corporation)

…

Recaps http://wayback.perplexcitystories.com/?url=story.perplexcity.com/ http://stophanso.rachelblake.com/recap.html

Fictional corporations, products & characters with plot-agnostic content

Richard Kelly’s Donnie Darko Restricting/Obstructing Access

http://www.donniedarkofilm.com/

POV: Brad Bird’s The Incredibles & Jack-Jack Attacks Feature Film DVD Extra

Artistic Rendition (new POV from alternate takes etc): Paul Thomas Anderson’s Punch Drunk Love and Blossoms & Blood DVD extra

The Matrix , Wachowski Brothers Time Medium

www.whatismatrix.com password:steak

www.whatismatrix.com

password:steak

Call-to-Action Cycle Primer Referral Reward

Primer

Referral

Reward

1. Primer : prepare and motivate the audience to act

1. Primer : prepare and motivate the audience to act

2. Referral : provide the means and instructions on how and when to act

2. Referral : provide the means and instructions on how and when to act

3. Reward : acknowledge and recompense their action

3. Reward : acknowledge and recompense their action

Marc Forster’s Finding Neverland

1. Primer : prepare and motivate the audience to act ReGenesis II Extended Reality Game by Xenophile Media

1. Primer : prepare and motivate the audience to act

2. Referral : provide the means and instructions on how and when to act

2. Referral : provide the means and instructions on how and when to act

3. Reward : acknowledge and recompense action gameplay and gameworld responses

3. Reward : acknowledge and recompense action

Referrals

Heroes 360 Experience

Prison Break

http://www.iad-ordnonstop.net/ Criminal Minds

Modeling Nick Hamm’s Godsend

Traversal Design

Customer Experience Management Guide Book

Japan Market Intelligence

The Beast

Joseph Campbell, 1949

Christopher Vogler, 1992

Six to Start http://wetellstories.co.uk/

My bio site: http://www.ChristyDena.com/ Blog & podcast: http://www.UniverseCreation101.com Email: [email_address]