Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Transmedia Story Development


Published on

Focusing on the narrative structure of cross-platform entertainment, this document presents our current progress and thinking on the development of LowLifes (

Published in: Business

Transmedia Story Development

  1. 1. About this presentation • Synopsis & Concept • Objectives & Process • Writer vs Producer Workflow • Creating suspense across platforms • More opportunities? • Narrative calls-to-action & “double impact” • Immediate next steps…
  2. 2. LowlifeS’ synopsis • Larry Hayes is San Francisco homicide detective with a drug addiction. • He has a dead informant, an ex- wife fighting for custody of their daughter and a private eye hired to dig the dirt on him.
  3. 3. High Concept One story, three perspectives. Told over three platforms: novella, web series, blog. dETECTIVE LARRY HAYES EX-WiFE (JEN HAYES) PRIVATE EYE (LAUREN ORTEGA)
  4. 4. objectives • Possible to consume each media independently of any other • Enhanced satisfaction with each additional media consumption • Micro-budget • Freemium distribution model • Creative Commons licensing to allow audience collaboration • Simple, commercial, transmedia story (not experimental)
  5. 5. Aim: Whole is greater than sum of parts Movie Game Book Media Franchise Whole is less than the sum of the parts: dissatisfying conclusion to consuming all media Movie Game Book Transmedia Whole is more satisfying than the sum of the parts: euphoria of collecting and connecting the pieces
  6. 6. Project development
  7. 7. Writer & producer workflow
  8. 8. Making progress…
  9. 9. Reading the source material • Experience as reader – Exciting? – Suspenseful? – Character likable? Believable? Arc? Etc • Seek opportunities as producer – Opportunity to increase payoffs? – Engagement? – Revenue opportunities? – Calls-to-action? – Meeting objectives? – Watch for “gotchas”
  10. 10. Finding opportunities in source material
  11. 11. Online “active graphic” crime scene hides clue that creates suspense (reader will know more than character)
  12. 12. Ar marker at end of chapter reveals clue that creates suspense
  13. 13. Each character is hero of their own media
  14. 14. Double impact!
  15. 15. Test against Henry Jenkin’s 7-core concepts (my rephrasing) • Spread vs drill (spreadability vs drillability) • Continuity vs parallel worlds (Continuity vs multiplicity) • Physical spaces & merchandise (immersion vs extractability) • Worldbuilding • Episodic (seriality) • Point of view (subjectivity) • Performance
  16. 16. Next steps
  17. 17. Immediate next steps • Website & graphics make-over • Some further web experiments • Source music ( • Search for business relationships
  18. 18. To be continued… Robert Pratten