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How to handle your next media crisis?


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How to handle your next media crisis?

  1. 1. MEDIA HANDLING IN A CRISIS<br />Consilia Ltd <br />
  2. 2. The danger <br />“A lie can be half way round the world before the truth has got its boots on.”<br />
  3. 3. Why the media loves crises <br />Stories sell papers<br />Crises send up circulation<br />Whole structure of media designed to handle crises:<br />fast communications links<br />staff training<br />managerial structures <br />
  4. 4. Impact of media <br />The impact of media is now global<br />A story anywhere is a story everywhere<br />They control news agenda<br />Impact of pressure groups<br />
  5. 5. Communication in tough times<br />The basic rules <br />
  6. 6. A situation to be avoided<br /> “... no general should ever be: in a fight whose conduct, course and outcome he cannot control”.<br /> - Simon Jenkins, writing about the<br /> war in Iraq, The Sunday Times<br />
  7. 7. Why crisis communications matters<br />Crisis communications is about surviving problems by managing them…<br />
  8. 8. Crises – An Overview <br />Nature of crises:<br />Random <br />Shortage of accurate information<br />Fast moving<br />Key staff often not available<br />Uncertainty of outcome <br />Participants lack of experience <br />
  9. 9. How to Respond - 1 <br />Where do you want to be ?<br />Work back from there<br />That gives a strategy<br />Take the initiative <br />Create space to manoeuvre<br />Control timetable if possible<br />
  10. 10. How to respond - 2 <br />Take initiative<br />Use information effectively<br />Don’t be afraid of facts and detail<br />Don’t get caught out <br />Maintain close contact with crisis team<br />Draw on external experts earlier not later<br />
  11. 11. Crisis Handling - Lessons <br />Be instinctive<br />“Steer for the sound of the guns”<br />Keep intellectually above the battle<br />Don’t speculate <br />Don’t make promises you can’t fulfill<br />
  12. 12. Crisis Preparation<br />Be a Boy Scout - “Be Prepared” <br />Know core Messages<br />Prepare and train team<br />Run scenario exercises<br />
  13. 13. Your objective<br />Continuing to manage your activities with as few constraints as possible<br />i.e. achieving results despite events <br />