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Social media-presentation-labate
1. 50% of World’s Population Is Under 30
– 96% of Them Use Social Media
Successful Companies in Social Media act More
Like Dale Carnegie and Less Like Mad Man
– Listening First and Selling Second
The ROI on Social Media Is Your Business
Will Still Exist in 5 Years.
#SocialMediaWorkshop @ChristineLabate @mville
http://www.DesignsforGrowth.com Socialnomics 1
2. Who What When Where and Why
of Social Media Marketing
Christine Labate
Marketing Ninja
Designs for Growth
Design | Marketing | Technolgy
http://www.constantcontact.com/index.jsp?pn=designsforgrowth
Christine@designsforgrowth.com
Facebook: /DesignsforGrowth
Twitter: @ChristineLabate
Linkedin: in/ChristineLabate
Pinterest: Christine Labate
#SocialMediaWorkshop @ChristineLabate @mville
http://www.DesignsforGrowth.com 2
3. Social
Media
Explained
#SocialMediaWorkshop @ChristineLabate @mville
http://www.DesignsforGrowth.com http://www.geek.com/articles/geek-cetera/social-media-explained-with-donuts-20120210/ 3
4. Let’s Get the Conversation
Started on Twitter
#SocialMediaWorkshop
@ChristineLabate
@MVille
#SocialMediaWorkshop @ChristineLabate @mville
http://www.DesignsforGrowth.com 4
8. Social Media Marketing
WHO?
#SocialMediaWorkshop @ChristineLabate @mville
http://www.DesignsforGrowth.com 8
9. Gender
Facebook
vs
Linkedin
vs
Twitter
Users
#SocialMediaWorkshop @ChristineLabate @mville
http://www.DesignsforGrowth.com sironaconsulting.com 9
10. Age
Facebook
vs
Linkedin
vs
Twitter
Users
#SocialMediaWorkshop @ChristineLabate @mville
http://www.DesignsforGrowth.com sironaconsulting.com 10
11. Income
Facebook
vs
Linkedin
vs
Twitter
Users
#SocialMediaWorkshop @ChristineLabate @mville
http://www.DesignsforGrowth.com sironaconsulting.com 11
12. Eduction
Facebook
vs
Linkedin
vs
Twitter
Users
#SocialMediaWorkshop @ChristineLabate @mville
http://www.DesignsforGrowth.com sironaconsulting.com 12
13. Social Media Marketing
WHO?
Do You Want to Reach?
#SocialMediaWorkshop @ChristineLabate @mville
http://www.DesignsforGrowth.com 13
14. Social Media Marketing
WHAT?
#SocialMediaWorkshop @ChristineLabate @mville
http://www.DesignsforGrowth.com 14
15. People Active Per MM
Instagram 15
Foursquare 15
Pinterest 7.5
Tumblr 42
Google+ 90
Groupon 115
LinkedIn 135
Twitter 200
Facebook 845
0 200 400
#SocialMediaWorkshop @ChristineLabate @mville
600 800 1000
http://www.DesignsforGrowth.com 15
16. Facebook Statistics February 2012
– 850MM Users/3rd Largest Country in the World
– Spent 53.5 Billion Minutes on Facebook in 2011
– 26% Referral Traffic (Shareaholic Study)
– 31% Check Site More Than once a Day
• 63% Have Deleted People From Their Friend Lists
• 44% Have Deleted Comments Others Have Made
• 37% Have Untagged Themselves From Photos
– Average User Spends 6.5hrs Per Week on Facebook
#SocialMediaWorkshop @ChristineLabate @mville
http://www.DesignsforGrowth.com http://thesocialskinny.com/100-social-media-mobile-and-internet-statistics-for-2012/ 16
18. Good or Bad Page? WholeFoods
#SocialMediaWorkshop @ChristineLabate @mville
http://www.DesignsforGrowth.com 18
19. Good or Bad Page? Pepsi
#SocialMediaWorkshop @ChristineLabate @mville
http://www.DesignsforGrowth.com 19
20. Twitter Statistics February 2012
– 500MM Registered Users (Approx 200MM Active)
– 3.61% Referral Traffic (Shareaholic Study)
– 36% Users Tweet at Least once Per Day
– average Visit Time of 11:50 Minutes
– Users Send 175MM Tweets Each Day
– 64% of Users Access Via Twitter.Com
– Top Three Tweeters – USA (108MM), Brazil (33MM)
and Japan (30MM)
– $259MM Is Twitter’s Projected Ad Revenue in 2012
– 1MM Accounts are Added to Twitter Every Day
– 80% of Usage Is on Mobile Devices
#SocialMediaWorkshop @ChristineLabate @mville
http://www.DesignsforGrowth.com http://thesocialskinny.com/100-social-media-mobile-and-internet-statistics-for-2012/ 20
22. AAdvantage Twitter Campaign
– Participants registered their AAdvantage number on a
microsite, tweeted the #Deal30 hashtag and followed
the @AAdvantage account to enter for a chance to win
30,000 AAdvantage miles.
#SocialMediaWorkshop @ChristineLabate @mville
http://www.DesignsforGrowth.com Mashable.com 22
23. AAdvantage Twitter Campaign
– Within one week, #Deal30 link gained nearly 18,000
clicks via Twitter, and the @AAdvantage Twitter
account experienced a 70% increase in followers.
– “Given a valuable enough incentive, users will complete
several registration steps for entry. … including a
specific and unique hashtag was essential for tracking
purposes.” Colin Alsheimer, AAdvantage Community Manager
#SocialMediaWorkshop @ChristineLabate @mville
http://www.DesignsforGrowth.com Mashable.com 23
24. Linkedin Statistics February 2012
– 135MM Users
– 0.20% of Referral Traffic
– average Visit Time of 17 Minutes (US)
– 50% Have a Bachelor’s Degree+
– 2MM Companies Have a Presence
– 80% of Companies Use Social Media for Recruitment
#SocialMediaWorkshop @ChristineLabate @mville
http://www.DesignsforGrowth.com http://thesocialskinny.com/100-social-media-mobile-and-internet-statistics-for-2012/ 24
26. Pinterest Statistics February 2012
– Users
• 80% Users Are Women
• 25% 35-44, 30% 25-34 & 17% 18-24 Years Old
• 60% Some College, 25% Bachelor’s Degree+
• Average Household Income $25k – $75k USD
– Retaining and Engaging Users 2-3 Times Better Than
Twitter Was at a Similar Time in Their History
– 3.6% Referral Traffic (Shareaholic Study)
– Over 80% of Pins Are ‘Repins’ (Higher Share Rate)
– Average Visit Time of 1 Hour 17 Minutes (US)
– 50% of Users Have Kids
#SocialMediaWorkshop @ChristineLabate @mville
http://www.DesignsforGrowth.com http://thesocialskinny.com/100-social-media-mobile-and-internet-statistics-for-2012/ 26
28. Social Media Marketing
WHAT?
Platform Is Best to Reach
Your Market?
#SocialMediaWorkshop @ChristineLabate @mville
http://www.DesignsforGrowth.com 28
29. Social Media Marketing
WHEN?
#SocialMediaWorkshop @ChristineLabate @mville
http://www.DesignsforGrowth.com 29
30. Highest Click Rates (bit.ly)
Facebook
– DO Post Any Day Between 1:00PM and 4:00PM
– DO Post at 3:00PM on Wednesday For Highest Response
– DON’T Post After 4:00PM Any Day
Twitter
– DO Post Monday–Wednesday Between 1:00PM and 3:00PM
– DON’T Post After 8:00PM Any Day
– DON’T Post After 3:00PM on Fridays.
– The Half-life of a Link Is About 2.8 Hours
#SocialMediaWorkshop @ChristineLabate @mville
http://www.DesignsforGrowth.com Bit.ly 30
31. Post Consistently So Followers Know
What to Expect and When to Expect it
Determine Your Plan
– How Much Time Per Day or Week
– When Time of Day
• Me? First Thing in the Morning, as I Find interesting
Info in my Email inBox
• and When I Think of Amusing Stuff
• I Present Myself as a Thought Leader
• I Have Landing Work Through Social Media
#SocialMediaWorkshop @ChristineLabate @mville
http://www.DesignsforGrowth.com Bit.ly 31
32. Social Media Marketing
WHY?
#SocialMediaWorkshop @ChristineLabate @mville
http://www.DesignsforGrowth.com 32
33. WHY?
Nearly half (47%) of adults get information via their
smartphones or tablet computers on the following:
#SocialMediaWorkshop @ChristineLabate @mville
http://www.DesignsforGrowth.com http://pewresearch.org/databank/dailynumber/?NumberID=1330 33
34. Social Media Usage
Stay in Touch with Current Friends
Stay in Touch with Family Members
Reconnect with Old Friends
0 20 40 60 80
Per MM
#SocialMediaWorkshop @ChristineLabate @mville
http://www.DesignsforGrowth.com 34
35. Janet Eden-Harris CMO Market Force
Get Positive Feedback
“Social media channels create an ideal two-way
platform for direct conversations with customers.
What’s striking is that consumers have more positive
things to say than most brands realize.”
#SocialMediaWorkshop @ChristineLabate @mville
http://www.DesignsforGrowth.com http://thesocialskinny.com/100-social-media-mobile-and-internet-statistics-for-2012/ 35
36. Janet Eden-Harris CMO Market Force
Know What Is Said about Your Brand
“Using social media monitoring tools, brands can
mitigate the downside by pulling negative comments
into a private conversation, and maximize the upside
by giving consumers an easy way to engage.
There’s no reason not to take the plunge.
Consumers are out there talking about you.”
#SocialMediaWorkshop @ChristineLabate @mville
http://www.DesignsforGrowth.com http://thesocialskinny.com/100-social-media-mobile-and-internet-statistics-for-2012/ 36
37. Social influence Translates into increased Sales
– 81% of U.S. Consumers Are
Influenced by Their Friends’
Social Media Posts
– Why Will Your Fans Talk
About You? Are There
Incentives, Like White
Papers or Coupons You
Can Offer?
– People Expect Exclusive
Content and Discounts for
Liking You.
#SocialMediaWorkshop @ChristineLabate @mville
http://www.DesignsforGrowth.com Market Force 37
38. in one Day on The internet
– 172MM People Visit Facebook
– 40MM Visit Twitter
– 22MM Visit Linkedin
– 20MM Visit Google+
– 17MM Visit Pinterest
– 4.7 Billion Minutes are Spent on Facebook
– 250MM Photos are Uploaded
– 22MM Hours of TV and Movies are Watched on Netflix
– 864,000 Hours of Video are Uploaded to Youtube
– More Than 35MM apps are Downloaded
– More Iphones are Sold Than People are Born
– Enough information Is Consumed to Fill 168MM Dvds
– 294 Billion Emails are Sent
– 2MM Blog Posts are Written (Enough Posts to Fill TIME Magazine For 770MM Years)
#SocialMediaWorkshop @ChristineLabate @mville
http://www.DesignsforGrowth.com http://thesocialskinny.com/100-social-media-mobile-and-internet-statistics-for-2012/ 38
39. Social Media Marketing
WHY?
Will Your Customers
Follow You?
#SocialMediaWorkshop @ChristineLabate @mville
http://www.DesignsforGrowth.com 39
40. Social Media Marketing
WHERE?
#SocialMediaWorkshop @ChristineLabate @mville
http://www.DesignsforGrowth.com 40
41. Where to Start
1. Set Up Your Presence on all The Social
Networks So Someone Doesn’t Claim Your
Name and You Can Monitor What Others Say
About Your Brand.
2. Pick 1–2 Channels and Focus on Them. I Focus
on Facebook But also Populate Twitter, Linkedin
and Pinterest.
3. Schedule Time to Post.
4. Determine What You Will Post.
5. Many Start by Re-posting Other’s Content.
6. Set Up Google Analytics So You Will Get an Alert
When Someone Is Talking About Your Brand.
#SocialMediaWorkshop @ChristineLabate @mville
http://www.DesignsforGrowth.com 41
42. Step Two
1. Explore Tools Like Hootsuite and Nutshellmail That Will
Help Save Time by Managing Multiple Networks and
Profiles and Measuring Your Campaign Results.
2. Integrate With Your Other Marketing Channels
3. Promote Your Channels. Add Them to Your Website,
Email Marketing, Business Cards, Promotions, Etc.
4. Flaunt Them!
#SocialMediaWorkshop @ChristineLabate @mville
http://www.DesignsforGrowth.com 42
43. Who Has a Question that
May Apply to Everyone
in This Group
#SocialMediaWorkshop @ChristineLabate @mville
http://www.DesignsforGrowth.com 43
44. Who What When Where and Why
of Social Media Marketing
Christine Labate
Marketing Ninja
Designs for Growth
Design | Marketing | Technolgy
http://www.constantcontact.com/index.jsp?pn=designsforgrowth
Christine@designsforgrowth.com
Facebook: /DesignsforGrowth
Twitter: @ChristineLabate
Linkedin: in/ChristineLabate
Pinterest: Christine Labate
#SocialMediaWorkshop @ChristineLabate @mville
http://www.DesignsforGrowth.com 44