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  • 1. 50% of World’s Population Is Under 30 –  96% of Them Use Social Media Successful Companies in Social Media act More Like Dale Carnegie and Less Like Mad Man –  Listening First and Selling Second The ROI on Social Media Is Your Business Will Still Exist in 5 Years.#SocialMediaWorkshop @ChristineLabate @mvillehttp://www.DesignsforGrowth.com Socialnomics 1
  • 2. Who What When Where and Why of Social Media Marketing Christine Labate Marketing Ninja Designs for Growth Design | Marketing | Technolgy http://www.constantcontact.com/index.jsp?pn=designsforgrowth Christine@designsforgrowth.com Facebook: /DesignsforGrowth Twitter: @ChristineLabate Linkedin: in/ChristineLabate Pinterest: Christine Labate#SocialMediaWorkshop @ChristineLabate @mvillehttp://www.DesignsforGrowth.com 2
  • 3. Social Media Explained#SocialMediaWorkshop @ChristineLabate @mvillehttp://www.DesignsforGrowth.com http://www.geek.com/articles/geek-cetera/social-media-explained-with-donuts-20120210/ 3
  • 4. Let’s Get the Conversation Started on Twitter #SocialMediaWorkshop @ChristineLabate @MVille#SocialMediaWorkshop @ChristineLabate @mvillehttp://www.DesignsforGrowth.com 4
  • 5. Social Media Marketing#SocialMediaWorkshop @ChristineLabate @mvillehttp://www.DesignsforGrowth.com 5
  • 6. Social Media Marketing   Facebook   Twitter   Linkedin   Pinterest#SocialMediaWorkshop @ChristineLabate @mvillehttp://www.DesignsforGrowth.com 6
  • 7. #SocialMediaWorkshop @ChristineLabate @mvillehttp://www.DesignsforGrowth.com 7
  • 8. Social Media Marketing WHO?#SocialMediaWorkshop @ChristineLabate @mvillehttp://www.DesignsforGrowth.com 8
  • 9. Gender Facebook vs Linkedin vs Twitter Users#SocialMediaWorkshop @ChristineLabate @mvillehttp://www.DesignsforGrowth.com sironaconsulting.com 9
  • 10. Age Facebook vs Linkedin vs Twitter Users#SocialMediaWorkshop @ChristineLabate @mvillehttp://www.DesignsforGrowth.com sironaconsulting.com 10
  • 11. Income Facebook vs Linkedin vs Twitter Users#SocialMediaWorkshop @ChristineLabate @mvillehttp://www.DesignsforGrowth.com sironaconsulting.com 11
  • 12. Eduction Facebook vs Linkedin vs Twitter Users#SocialMediaWorkshop @ChristineLabate @mvillehttp://www.DesignsforGrowth.com sironaconsulting.com 12
  • 13. Social Media Marketing WHO? Do You Want to Reach?#SocialMediaWorkshop @ChristineLabate @mvillehttp://www.DesignsforGrowth.com 13
  • 14. Social Media Marketing WHAT?#SocialMediaWorkshop @ChristineLabate @mvillehttp://www.DesignsforGrowth.com 14
  • 15. People Active Per MM Instagram 15 Foursquare 15 Pinterest 7.5 Tumblr 42 Google+ 90 Groupon 115 LinkedIn 135 Twitter 200 Facebook 845 0 200 400#SocialMediaWorkshop @ChristineLabate @mville 600 800 1000http://www.DesignsforGrowth.com 15
  • 16. Facebook Statistics February 2012 –  850MM Users/3rd Largest Country in the World –  Spent 53.5 Billion Minutes on Facebook in 2011 –  26% Referral Traffic (Shareaholic Study) –  31% Check Site More Than once a Day •  63% Have Deleted People From Their Friend Lists •  44% Have Deleted Comments Others Have Made •  37% Have Untagged Themselves From Photos –  Average User Spends 6.5hrs Per Week on Facebook#SocialMediaWorkshop @ChristineLabate @mvillehttp://www.DesignsforGrowth.com http://thesocialskinny.com/100-social-media-mobile-and-internet-statistics-for-2012/ 16
  • 17. Facebook#SocialMediaWorkshop @ChristineLabate @mvillehttp://www.DesignsforGrowth.com adage.com 17
  • 18. Good or Bad Page? WholeFoods#SocialMediaWorkshop @ChristineLabate @mvillehttp://www.DesignsforGrowth.com 18
  • 19. Good or Bad Page? Pepsi#SocialMediaWorkshop @ChristineLabate @mvillehttp://www.DesignsforGrowth.com 19
  • 20. Twitter Statistics February 2012 –  500MM Registered Users (Approx 200MM Active) –  3.61% Referral Traffic (Shareaholic Study) –  36% Users Tweet at Least once Per Day –  average Visit Time of 11:50 Minutes –  Users Send 175MM Tweets Each Day –  64% of Users Access Via Twitter.Com –  Top Three Tweeters – USA (108MM), Brazil (33MM) and Japan (30MM) –  $259MM Is Twitter’s Projected Ad Revenue in 2012 –  1MM Accounts are Added to Twitter Every Day –  80% of Usage Is on Mobile Devices#SocialMediaWorkshop @ChristineLabate @mvillehttp://www.DesignsforGrowth.com http://thesocialskinny.com/100-social-media-mobile-and-internet-statistics-for-2012/ 20
  • 21. Twitter#SocialMediaWorkshop @ChristineLabate @mvillehttp://www.DesignsforGrowth.com adage.com 21
  • 22. AAdvantage Twitter Campaign –  Participants registered their AAdvantage number on a microsite, tweeted the #Deal30 hashtag and followed the @AAdvantage account to enter for a chance to win 30,000 AAdvantage miles.#SocialMediaWorkshop @ChristineLabate @mvillehttp://www.DesignsforGrowth.com Mashable.com 22
  • 23. AAdvantage Twitter Campaign –  Within one week, #Deal30 link gained nearly 18,000 clicks via Twitter, and the @AAdvantage Twitter account experienced a 70% increase in followers. –  “Given a valuable enough incentive, users will complete several registration steps for entry. … including a specific and unique hashtag was essential for tracking purposes.” Colin Alsheimer, AAdvantage Community Manager#SocialMediaWorkshop @ChristineLabate @mvillehttp://www.DesignsforGrowth.com Mashable.com 23
  • 24. Linkedin Statistics February 2012 –  135MM Users –  0.20% of Referral Traffic –  average Visit Time of 17 Minutes (US) –  50% Have a Bachelor’s Degree+ –  2MM Companies Have a Presence –  80% of Companies Use Social Media for Recruitment#SocialMediaWorkshop @ChristineLabate @mvillehttp://www.DesignsforGrowth.com http://thesocialskinny.com/100-social-media-mobile-and-internet-statistics-for-2012/ 24
  • 25. #SocialMediaWorkshop @ChristineLabate @mvillehttp://www.DesignsforGrowth.com 25
  • 26. Pinterest Statistics February 2012 –  Users •  80% Users Are Women •  25% 35-44, 30% 25-34 & 17% 18-24 Years Old •  60% Some College, 25% Bachelor’s Degree+ •  Average Household Income $25k – $75k USD –  Retaining and Engaging Users 2-3 Times Better Than Twitter Was at a Similar Time in Their History –  3.6% Referral Traffic (Shareaholic Study) –  Over 80% of Pins Are ‘Repins’ (Higher Share Rate) –  Average Visit Time of 1 Hour 17 Minutes (US) –  50% of Users Have Kids#SocialMediaWorkshop @ChristineLabate @mvillehttp://www.DesignsforGrowth.com http://thesocialskinny.com/100-social-media-mobile-and-internet-statistics-for-2012/ 26
  • 27. #SocialMediaWorkshop @ChristineLabate @mvillehttp://www.DesignsforGrowth.com 27
  • 28. Social Media Marketing WHAT? Platform Is Best to Reach Your Market?#SocialMediaWorkshop @ChristineLabate @mvillehttp://www.DesignsforGrowth.com 28
  • 29. Social Media Marketing WHEN?#SocialMediaWorkshop @ChristineLabate @mvillehttp://www.DesignsforGrowth.com 29
  • 30. Highest Click Rates (bit.ly) Facebook –  DO Post Any Day Between 1:00PM and 4:00PM –  DO Post at 3:00PM on Wednesday For Highest Response –  DON’T Post After 4:00PM Any Day Twitter –  DO Post Monday–Wednesday Between 1:00PM and 3:00PM –  DON’T Post After 8:00PM Any Day –  DON’T Post After 3:00PM on Fridays. –  The Half-life of a Link Is About 2.8 Hours#SocialMediaWorkshop @ChristineLabate @mvillehttp://www.DesignsforGrowth.com Bit.ly 30
  • 31. Post Consistently So Followers Know What to Expect and When to Expect it Determine Your Plan –  How Much Time Per Day or Week –  When Time of Day •  Me? First Thing in the Morning, as I Find interesting Info in my Email inBox •  and When I Think of Amusing Stuff •  I Present Myself as a Thought Leader •  I Have Landing Work Through Social Media#SocialMediaWorkshop @ChristineLabate @mvillehttp://www.DesignsforGrowth.com Bit.ly 31
  • 32. Social Media Marketing WHY?#SocialMediaWorkshop @ChristineLabate @mvillehttp://www.DesignsforGrowth.com 32
  • 33. WHY? Nearly half (47%) of adults get information via their smartphones or tablet computers on the following:#SocialMediaWorkshop @ChristineLabate @mvillehttp://www.DesignsforGrowth.com http://pewresearch.org/databank/dailynumber/?NumberID=1330 33
  • 34. Social Media Usage Stay in Touch with Current Friends Stay in Touch with Family Members Reconnect with Old Friends 0 20 40 60 80 Per MM#SocialMediaWorkshop @ChristineLabate @mvillehttp://www.DesignsforGrowth.com 34
  • 35. Janet Eden-Harris CMO Market Force Get Positive Feedback “Social media channels create an ideal two-way platform for direct conversations with customers. What’s striking is that consumers have more positive things to say than most brands realize.”#SocialMediaWorkshop @ChristineLabate @mvillehttp://www.DesignsforGrowth.com http://thesocialskinny.com/100-social-media-mobile-and-internet-statistics-for-2012/ 35
  • 36. Janet Eden-Harris CMO Market Force Know What Is Said about Your Brand “Using social media monitoring tools, brands can mitigate the downside by pulling negative comments into a private conversation, and maximize the upside by giving consumers an easy way to engage. There’s no reason not to take the plunge. Consumers are out there talking about you.”#SocialMediaWorkshop @ChristineLabate @mvillehttp://www.DesignsforGrowth.com http://thesocialskinny.com/100-social-media-mobile-and-internet-statistics-for-2012/ 36
  • 37. Social influence Translates into increased Sales –  81% of U.S. Consumers Are Influenced by Their Friends’ Social Media Posts –  Why Will Your Fans Talk About You? Are There Incentives, Like White Papers or Coupons You Can Offer? –  People Expect Exclusive Content and Discounts for Liking You.#SocialMediaWorkshop @ChristineLabate @mvillehttp://www.DesignsforGrowth.com Market Force 37
  • 38. in one Day on The internet –  172MM People Visit Facebook –  40MM Visit Twitter –  22MM Visit Linkedin –  20MM Visit Google+ –  17MM Visit Pinterest –  4.7 Billion Minutes are Spent on Facebook –  250MM Photos are Uploaded –  22MM Hours of TV and Movies are Watched on Netflix –  864,000 Hours of Video are Uploaded to Youtube –  More Than 35MM apps are Downloaded –  More Iphones are Sold Than People are Born –  Enough information Is Consumed to Fill 168MM Dvds –  294 Billion Emails are Sent –  2MM Blog Posts are Written (Enough Posts to Fill TIME Magazine For 770MM Years)#SocialMediaWorkshop @ChristineLabate @mvillehttp://www.DesignsforGrowth.com http://thesocialskinny.com/100-social-media-mobile-and-internet-statistics-for-2012/ 38
  • 39. Social Media Marketing WHY? Will Your Customers Follow You?#SocialMediaWorkshop @ChristineLabate @mvillehttp://www.DesignsforGrowth.com 39
  • 40. Social Media Marketing WHERE?#SocialMediaWorkshop @ChristineLabate @mvillehttp://www.DesignsforGrowth.com 40
  • 41. Where to Start 1.  Set Up Your Presence on all The Social Networks So Someone Doesn’t Claim Your Name and You Can Monitor What Others Say About Your Brand. 2.  Pick 1–2 Channels and Focus on Them. I Focus on Facebook But also Populate Twitter, Linkedin and Pinterest. 3.  Schedule Time to Post. 4.  Determine What You Will Post. 5.  Many Start by Re-posting Other’s Content. 6.  Set Up Google Analytics So You Will Get an Alert When Someone Is Talking About Your Brand.#SocialMediaWorkshop @ChristineLabate @mvillehttp://www.DesignsforGrowth.com 41
  • 42. Step Two 1.  Explore Tools Like Hootsuite and Nutshellmail That Will Help Save Time by Managing Multiple Networks and Profiles and Measuring Your Campaign Results. 2.  Integrate With Your Other Marketing Channels 3.  Promote Your Channels. Add Them to Your Website, Email Marketing, Business Cards, Promotions, Etc. 4.  Flaunt Them!#SocialMediaWorkshop @ChristineLabate @mvillehttp://www.DesignsforGrowth.com 42
  • 43. Who Has a Question that May Apply to Everyone in This Group#SocialMediaWorkshop @ChristineLabate @mvillehttp://www.DesignsforGrowth.com 43
  • 44. Who What When Where and Why of Social Media Marketing Christine Labate Marketing Ninja Designs for Growth Design | Marketing | Technolgy http://www.constantcontact.com/index.jsp?pn=designsforgrowth Christine@designsforgrowth.com Facebook: /DesignsforGrowth Twitter: @ChristineLabate Linkedin: in/ChristineLabate Pinterest: Christine Labate#SocialMediaWorkshop @ChristineLabate @mvillehttp://www.DesignsforGrowth.com 44