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Uses and grats 2
Uses and grats 2
Uses and grats 2
Uses and grats 2
Uses and grats 2
Uses and grats 2
Uses and grats 2
Uses and grats 2
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Uses and grats 2

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  • 1. Along with quotes and references and answering the questioncontained within your title your investigation must demonstrateyou can apply relevant theory to your topicWe recommend;1.Uses and Gratifications2.Male Gaze3.Post Modernism4.Todorov5.Propp6. Cultivation theory
  • 2. Uses and Gratifications ModelThis model stems from the idea that audiences are a complex mixture of individuals who select media texts that bestsuits their needs. According to the theory the audience have to be active.The model suggests that media audiences make active decisions about what they consume in relation to their socialand cultural setting and their needs.This was summed up by theorists Blumier and Katz in 1974;‘Media usage can be explained in that it providesgratifications (meaning it satisfies needs) related to the satisfaction of social and psychological needs’.Put simply this means that audiences choose to watch texts that make them feel good (gratifications) e.g. soaps andsitcoms, or that give them information that they can use (uses) e.g. news or information about new products or theworld about them.
  • 3. Blumier and Katz (1975) went into greater detail and identified four main uses:Personal identity – our need to define our identity and sense of self. Part of our sense of self is informed bymaking judgments about all sorts of people and things. This is also true of judgments we make about TV andfilm characters, and celebrities. Our choice of music, the shows we watch, the stars we like can be an expressionof our identities. One aspect of this type of gratification is known as value reinforcement. This is where wechoose television programmes or newspapers that have similar beliefs to those we hold.Information – our need to know what is going on in the world. This relates to Maslow’s need for security. Bykeeping up to date with news about local and international events we feel we have the knowledge to avoid ordeal with dangers.Entertainment – the need for escape, entertainment and relaxation. All types of television programmes can be‘used’ to wind down and offer diversion, as well as satisfying some of the other needs at the same time.Social– our need for to interact with other people. This is provided by forming virtual relationships withcharacters in soaps, films and all kinds of drama, and other programmes and other media texts.
  • 4. Audience theory Uses and Gratifications Model This audience theory model justifies why people spend their time engaging with certain types of Media. This is classified into 4 categories, Information, Personal Identity, Integration and Social Interaction, Entertainment,Personal Identity InformationE1) Finding reinforcement for personal E1)Finding out about relevant eventsvalues and conditions in immediateE2) Finding models of behaviour surroundings, society and the worldE3) Gaining insight into ones self E2) Seeking advice on practical mattersE4) Identifying with already gained or opinion and decision choicesvalues E3) Satisfying curiosity and general interest E4) Learning; self-education gaining a sense of security through knowledge
  • 5. Audience theory Uses and Gratifications Model This audience theory model justifies why people spend their time engaging with certain types of Media. This is classified into 4 categories, Information, Personal Identity, Integration and Social Interaction, Entertainment,Entertainment Integration and Social Interaction E1)E1) Escaping, or being diverted, from Gaining insight into circumstances ofproblems others; social empathyE2) Relaxing E2) Identifying with others and gainingE3) Getting intrinsic cultural or a sense of belongingaesthetic enjoyment E3) Finding a basis for conversation andE4) FIlling time social interactionE5) Emotional release E4) Having a substitute for real-lifeE6) Sexual arousal companionship E5) Helping to carry out social roles E6) Enabling one to connect with family, friends and society
  • 6. TaskPart 1 • Choose two of your favorite films • Choose two of your favorite television shows • Choose the two websites your view the mostPart 2 • Simply explain in structured sentences why you believe you choose to watch them, what do you get from them? What in your brain tells you this is having a positive effect on your life. It does not matter if this is in a tiny way or a huge way write them down. Be brutally honest!!!!!
  • 7. TaskWould your essay and case studiesaccommodate the uses and gratificationstheory? Would it help answer your question?Try and apply the theory to your 2 texts andquestion.

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