Presentation of the Advertising Networks & Exchanges Panel at the ad:tech conference in Singapore on 10.06.09. In an increasingly fragmented media environment and in an age of accountability, marketers are faced with the complex task of reaching customers in a huge number of different destinations and platforms and converting them. Traditional media buying approaches and processes are inefficient and out-dated. Ad networks and exchanges are promising to streamline media buying and delivery on a pay-per-performance basis. Join our panel as they explain how ad networks and exchanges have evolved so far and how they are removing many of the inefficiencies associated with traditional buying and selling of online channels. The discussion also explores the obstacles of adopting ad networks & exchanges in current media strategies, as well as their future direction into an evolving all-digital media-marketplace. Global senior executives of leading ad networks are on the panel to help you better understand how such important channels can benefit your business.

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4. Sources:
-Market Sizes: Microsoft & Universal McCann
- Online Market Sizes: Oppenheimer & Co. Inc., June 2007
(sources include Universal McCann, Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers )
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5. Source: Zenith Media Pyramid Estimates, Dec 2008
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8. 1. Buyer decides what
web sites to buy
2. Buyer and Seller
negotiate deal
3. Hand off to internal
teams for workflow
4. Buyer ad ops sends
ads to publisher
5. Seller ad ops inputs
ads
6. Buyer reviews
results, compares
reports, compiles
7. Seller sends bill to
buyer
8. Buyer reconciles the
bill and pays
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9. Source: J.P. Morgan Estimates, Company Reports, ComScore, Nielsen Net Ratings, IDC, IWS, IAB, Jan 09
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12. Source: ThinkEquity, 2009
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14. Source: Collective Media Ad Network Study, 2009
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15. Source: Collective Media Ad Network Study, 2009
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16. Source: Collective Media Ad Network Study, 2009
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17. Source: Collective Media Ad Network Study, 2009
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18. Source: Collective Media Ad Network Study, 2009
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20. Source: “Ad Exchange sar ethe Future”, www.clickz.com
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