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1. Issue 26, October, 2010 MEDIA DRIVE VIEWPOINT October, 2010
Media Drive 2.0
Media Drive
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2. MEDIA DRIVE VIEWPOINT October, 2010
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3. MEDIA DRIVE VIEWPOINT October, 2010
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4. MEDIA DRIVE VIEWPOINT October, 2010
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5. MEDIA DRIVE VIEWPOINT October, 2010
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6. MEDIA DRIVE VIEWPOINT October, 2010
8 00
5 7
15
5-8 8 35
20 5 9
8 9 31
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7. MEDIA DRIVE VIEWPOINT October, 2010
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8. MEDIA DRIVE VIEWPOINT October, 2010
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9. MEDIA DRIVE VIEWPOINT October, 2010
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10. MEDIA DRIVE VIEWPOINT October, 2010
iPhone 4 60
3G/3GS -
iPhone iPhone
SMS/MMS
Nike
www.nike.com Nike
iPhone app store ”Nike”
Nike
Nike iPhone
iPhone Android Windows
AdMob iPhone
Android
Android
Nike
Nike Fooball
Nike Training
/
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11. MEDIA DRIVE VIEWPOINT October, 2010
MediaDrive2.0
27 29
25-34
25-34
25-34
index
(index)
2009
(09’01-09’12 MI+LI)
58.3% 39.7%
25-34
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12. MEDIA DRIVE VIEWPOINT October, 2010
25-34
pattern index 100
( )
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