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ThoughtWorks Quarterly Technology Briefing, London, September 2009
- 4. The core
challenge
To pragmatically innovate
on information:
You need an
information advantage.
You need an
operational advantage.
http:/
/blogs.ft.com/donsullblog/2009/07/02/getting-it-right-for-execution/
wrong
ques(ons..
a
more
fundamental
set.
.
“What
type
of
suppor3ng
data
do
we
need
to
make
sense
of
a
rapidly
changing
market?
What
organiza(onal,
behavioral,
and
cultural
changes
will
we
need
to
capture
the
benefits
of
improved
informa3on?"
©
ThoughtWorks
2009
- 7. Platforms
a “distributed model of enabling countless
companies to start atop what it provides.”
products?
ini3a3ves
?
ideas?
Build a platform?
http:/
/www.buzzmachine.com/2008/04/06/the-fall-of-the-firm/
©
ThoughtWorks
2009
- 13. Cloud Marketing
How are cloud vendors
positioning themselves?
SAVE
PRICE
CHEAPER
es
e
in
cloud
li
The
valu
well
beyond
i3es
st
opportun
co
ter.
he
data
cen
in
t
©
ThoughtWorks
2009
- 18. Automobile wholesaler
“Last Mile” problems
Operational
advantage
Performance testing
Environment rigor
“First Mile” opptys
Product experiments
e
Viably ‘driv
down’ the
innovation
expectation
©
ThoughtWorks
2009
- 20. Another Long Tail
In 4 days:
From 50 to 5000
servers
5000 daily users
to 750,000
mone3ze
the
viral
spike
http:/
/blog.seattlepi.com/amazon/archives/142569.asp
©
ThoughtWorks
2009
- 21. Takeaways
Cloud is critical leverage for true information-driven
agility.
Major step towards ‘closing the production cycle
loop’
What 'comes out of the wall' is not entirely described
by the fact that it's coming out of the wall!
operational
advantage
©
ThoughtWorks
2009
- 23. Social Market
c2c networks
Development of consumer
graphs is paramount.
Enterprise penetration is
very thin and inconsistent.
Facebook
Twitter
Get
Satisfaction
Ravelry
Innovation cycle:
Early Majority
bebo
©
ThoughtWorks
2009
- 24. Social Market
b2c networks
Deliberately cultivated
communities around a
brand or experience
Recommendation
Engines
Reputation
Systems
Product
Forums
Innovation cycle:
Late Majority
Blogs
©
ThoughtWorks
2009
- 26. on corporate strategy..
"Corporate strategy is all about collecting information
from many different sources, evaluating the
probabilities of potential outcomes, and making
decisions in the face of an uncertain future."
James Surowiecki
The Wisdom of Crowds
©
ThoughtWorks
2009
- 29. Zara
Spanish apparel retailer
Dominant supply chain
Strong sales
How to take the next
step?
Forecasting?
Real
agility
in
the
supply
chain?
For
an
apparel
company,
that’s
opera(onal
advantage.
©
ThoughtWorks
2009
- 31. Takeaways
Get your humans involved, use social tech to move
specific knowledge
Employees, customers, all of them!
Don't build a community; penetrate one.
Social is relevant to b2b
Abandon
the
techno‐hubris
hegemony!
information
advantage
©
ThoughtWorks
2009
- 34. erence Connection
e better penetrate this social graph?
we harness a cloud platform?
Anchored on
AppEngine
investment
low
appy users
h
operational
For
Conferences
and
Attendees
marketing / brand
service offerings
new investments
information
©
ThoughtWorks
2009
- 35. Summary
Harness the platforms (then develop one!)
Push your innovation past the technologies
Use the low cost clouds to position your
knowledge systems for agility/operational
advantage
There are humans in your (eco)system
Understand them
Account for them
Use them!
©
ThoughtWorks
2009