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Strategic Content Alliance: resources for the 21st century


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Delivered by Stuart Dempster, SCA at the Annual Conference of the Chartered Institute of Library and Information Professionals in Scotland (CILIPS), which took place 1-3 June 2009

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Strategic Content Alliance: resources for the 21st century

  1. 1. The Strategic Content Alliance An overview of the Alliance
  2. 2. The Strategic Content Alliance | Slide 10 June 2009 The drive towards an Online Content Framework Stuart Dempster Director , Strategic Content Alliance
  3. 3. | Slide 10 June 2009 The sponsors The Strategic Content Alliance
  4. 4. UK partnerships | Slide 10 June 2009
  5. 5. International partnerships | Slide 10 June 2009
  6. 6. The Strategic Content Alliance | Slide 10 June 2009 The rationale for a Content Framework
  7. 7. The Content Framework components | Slide 10 June 2009 (The Alliance is developing these themes for the Content Framework)
  8. 8. The current Content Framework | Slide 10 June 2009 (The current situation probably looks more like this)
  9. 9. The Content Framework | Slide 10 June 2009 (The ambition of the Content Framework is to nurture a set of mutually supportive commonly understood policies and strategies across the UK public sector and beyond)
  10. 10. A sea of change… Online Content “policy and practice change agents” | Slide 10 June 2009
  11. 11. Tactical Tools and Workshops <ul><li>Free practical tools for practitioners in key online content “problems areas” such as IP and licencing. Freely available to use and repurpose. </li></ul><ul><li>Free practical workshops – ranging from 2 day short courses on search engine optimisation and internet marketing to afternoon events on “problem areas” such as sustainability. </li></ul><ul><li>8 June:  IPR/licensing (Birmingham) </li></ul><ul><li>16 June:  Business modeling (Glasgow) </li></ul><ul><li>19 June: IPR/licensing (London) </li></ul><ul><li>22 June: Audience analysis (Liverpool) </li></ul><ul><li>23 June: Web 2.0 (Manchester) </li></ul><ul><li>24 June: Web 2.0 (Leeds) </li></ul><ul><li>26 June: Audience analysis (Bristol) </li></ul><ul><li>6 July:  Business modeling (Brighton) </li></ul><ul><li>7 July:  Business modeling (Norwich) </li></ul><ul><li>10 July:  IPR/licensing (Newcastle) </li></ul><ul><li>13 July:  Audience analysis (Bournemouth) </li></ul><ul><li>15 July:  IPR/licensing (Cardiff) </li></ul><ul><li>20 July: Web 2.0 (Plymouth) </li></ul><ul><li>22 July:  Audience analysis (Belfast) </li></ul>
  12. 12. Audience Analysis and Modelling –meeting users needs and wants: A suite of tools <ul><li>Initial Survey Report In-Depth Report Case Studies “Decision” Schematic </li></ul> | Slide 10 June 2009
  13. 13. Business Models and Sustainability – Reports, Case Studies, Events and Tools | Slide 10 June 2009 <ul><li>In-Depth Report </li></ul><ul><li>In-depth case studies </li></ul><ul><li>Schematic “decision making tools </li></ul><ul><li>Funders workshops </li></ul>
  14. 14. The IPR/ Licencing Toolkit and the UK’s first “Orphan Works” Survey <ul><li>Toolkit “Guides” “Your documents seem incredibly useable and I am in </li></ul><ul><li>awe of the amount of work it must have taken to </li></ul><ul><li>compress these immensely complex issues into </li></ul><ul><li>such friendly form. This body of work will represent </li></ul><ul><li>a really major contribution to IPR management </li></ul><ul><li>in the sector”. </li></ul> | Slide 10 June 2009 Tom Morgan Head of Rights & Reproductions National Portrait Gallery
  15. 15. Internet Marketing, Search Engine Optimisation and Writing for the Web | Slide 10 June 2009 <ul><li>In-depth case studies in the UK and Canada in partnership with the Canadian Heritage Information Network </li></ul><ul><li>2-3 day shorts courses in Belfast, Cardiff, Edinburgh and London </li></ul><ul><li>And “good practice guides to follow… </li></ul>
  16. 16. Digipedia – A Prototype Content Framework Presentation Layer | Slide 10 June 2009
  17. 17. CenturyShare
  18. 18. CenturyShare
  19. 19. CenturyShare
  20. 20. CenturyShare
  21. 21. Advocacy, Adaptation and Adoption… <ul><li>Policy makers…dialogue and influence Practitioners…retooling and re-skilling </li></ul> | Slide 10 June 2009
  22. 22. The End <ul><li>Thank you for listening and any questions? </li></ul><ul><li>For Further information please see “SCA Blog” </li></ul><ul><li>Or contact me at….. </li></ul><ul><li>Stuart Dempster </li></ul><ul><li>[email_address] </li></ul><ul><li>07791-594-199 </li></ul> | Slide 10 June 2009