This document discusses how to have "pillow talk" with Destination Marketing Organizations (DMOs) or tourism organizations to build partnerships. It recommends getting to know them by joining local tourism groups, volunteering, inviting them to events, and learning about their goals. The pillow talk involves speaking their language of emotions and values, sharing successes as if they contributed, and making them feel good about partnerships. Benefits include potential changed marketing views, funding opportunities, increased credibility, more niche exposure, and networking.

1. How
to
pillow
talk
with
DMOs
(tourism
organiza7ons)
once
you
have
them
in
bed
By
Gary
Poliquin,
Gomio
World
Conference
December
13,
2011

2. •
Pillow
talk,
may
also
refer
to
conversa4ons
What
is
Pillow
Talk? between
par4es
that
may
be
of
a
more
casual
and
flir4ng
nature,
and
are
not
necessarily
engaged
in
a
physical
rela4onship.
• h=p://pillowtalkhostel.com/

3. Tourisms
Wants
• High
Occupancy
• Increased
Revenues
• Employment
growth
• Posi4ve
Media
• CTC
-­‐
$70M;
Travel
Alberta
-­‐
$36M;
Edmonton
Tourism
-­‐
$8M

5. How
to
get
them
in
bed?
• Pay
for
a
local
tourism
membership
• Volunteer
on
commi=ees
• Invites
to
your
important
events
• Partner
with
well
known
tourism
niches/chari4es
• Learn
and
speak
their
language

11. Pillow
Talk
begins
• Talk
the
EQ
language.
• Share
your
successes
with
them
as
if
they
were
a
part
of
it.
• U4lize
their
exis4ng
partnership
programs.
• Make
them
feel
good.
If
they
feel
good,
you
look
good!

12. Pillow
Talk
Benefits
• Poten4al
to
change
Tourism
marke4ng
views
• Funding
for
partnership
opportuni4es
• Credibility
increases
• Niche
gets
more
exposure
• Networking
possibili4es

14. Ques4ons?