Social Software: KM Panacea... or Technology Fad?

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So you've heard people talking about them but are blogs, wikis and other social software tools just another technology fad? Social software lets people rendezvous, connect or collaborate using a computer network. Learn about social software on Internet, what this means for enterprise knowledge management systems, and discuss how this will affect knowledge management within organizations. This presentation was made at the NSW KM Forum on 7th July, 2005 in Sydney, Australia.

Business Education

Chief Technology Solutions www.chieftech.com.au

Social Software:
KM Panacea... or Technology Fad?

James Dellow
Presented to the NSW KM Forum on 7th July, 2005

1
© 2005

Chief Technology Solutions www.chieftech.com.au

Next Generation KM
Previous generations of KM really focused on
●

information management issues
The next generation of KM features:
●

– Knowledge ecologies made up of communities of
practice and social networks
– Convergence with innovation and decision
support
It continues to be supported and driven in part by
●

information technology, but with less emphasis on
the capture and reuse paradigm (not a “thing” to be
managed)
2
© 2005

Chief Technology Solutions www.chieftech.com.au

Tsunami in the blogosphere

3
© 2005

Chief Technology Solutions www.chieftech.com.au

The Social Software Cloud

Wikis
Social Search
Social Networking
Tags
RSS
Media Sharing
Instant Messaging
Locality and Proximity
Feed Readers
Blogs
Social Bookmarking

4
© 2005

Chief Technology Solutions www.chieftech.com.au

RSS Readers or
Aggrigators

RSS (XML)

Weblogs Wiki Wiki
(or Blogs) (or Wiki)

5
© 2005

Chief Technology Solutions www.chieftech.com.au

The Same... But Different
Groupware and Social Software
● ●

Collaboration Software – Clay Shirky (2002)
– Ray Ozzie (1989) – Bottom up/outward in
– Top down/inward out – Self-organising,
– emergent networks
Bounded networks
(organisational, – quot;Small pieces, loosely
project, business joinedquot; (David
relationship) Weinberger)
– Enterprise software – Innovation by and for
platforms with consumers first
interoperability added

6
© 2005

Chief Technology Solutions www.chieftech.com.au

7
© 2005

Chief Technology Solutions www.chieftech.com.au

8
© 2005

Chief Technology Solutions www.chieftech.com.au

Challenges

People
●

Process
●

Content
●

Technology
●

9
© 2005

Chief Technology Solutions www.chieftech.com.au

Conclusions
In theory, social software is a natural fit with
●

next generation KM
Technology isn't the issue, but it is the issue:
●

– Grey Area: Information Management vs Social
Software
– Beware of social software hype - confusion
between form and function
– Social software innovation is being driven
primarily by consumer applications
– More information risks exist for organisations
10
© 2005

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Social Software: KM Panacea... or Technology Fad?

2. Chief Technology Solutions www.chieftech.com.au Next Generation KM Previous generations of KM really focused on ● information management issues The next generation of KM features: ● – Knowledge ecologies made up of communities of practice and social networks – Convergence with innovation and decision support It continues to be supported and driven in part by ● information technology, but with less emphasis on the capture and reuse paradigm (not a “thing” to be managed) 2 © 2005

4. Chief Technology Solutions www.chieftech.com.au The Social Software Cloud Wikis Social Search Social Networking Tags RSS Media Sharing Instant Messaging Locality and Proximity Feed Readers Blogs Social Bookmarking 4 © 2005

6. Chief Technology Solutions www.chieftech.com.au The Same... But Different Groupware and Social Software ● ● Collaboration Software – Clay Shirky (2002) – Ray Ozzie (1989) – Bottom up/outward in – Top down/inward out – Self-organising, – emergent networks Bounded networks (organisational, – quot;Small pieces, loosely project, business joinedquot; (David relationship) Weinberger) – Enterprise software – Innovation by and for platforms with consumers first interoperability added 6 © 2005

10. Chief Technology Solutions www.chieftech.com.au Conclusions In theory, social software is a natural fit with ● next generation KM Technology isn't the issue, but it is the issue: ● – Grey Area: Information Management vs Social Software – Beware of social software hype - confusion between form and function – Social software innovation is being driven primarily by consumer applications – More information risks exist for organisations 10 © 2005

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