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INTRODUCTION TO RESEARCH METHODOLOGY  Social Survey
INTRODUCTION TO  SURVEYS & INTERVIEWS ,[object Object]
RESEARCH OBJECTIVE 1 To  Make Generalizations  about a Target Population eg Are senior citizens in Singapore physically active? APPROPRIATE METHOD:  Surveys
SURVEYS ,[object Object],[object Object],[object Object],[object Object]
RESEARCH OBJECTIVE 2 To Gain an  In-depth and Holistic  Understanding  of an Issue or  about a Group of People APPROPRIATE METHOD:  Interviews
INTERVIEWS ,[object Object],[object Object],[object Object],[object Object],[object Object]
DEVELOPING A SURVEY QUESTIONNAIRE
STEP 1:  CLARIFY  THE RESEARCH OBJECTIVE ,[object Object],[object Object],[object Object],[object Object]
STEP 2: DEFINE OR  OPERATIONALISE  KEY CONCEPTS ,[object Object]
Topic: Are senior citizens in the community actively engaged? ,[object Object],Copyright (c) 2008 J&C Research Consultants Pte. Ltd.
Topic: Are senior citizens in the community actively engaged? ,[object Object],[object Object],Copyright (c) 2008 J&C Research Consultants Pte. Ltd.
Topic: Are senior citizens in the community actively engaged? ,[object Object],[object Object],[object Object],[object Object],Copyright (c) 2008 J&C Research Consultants Pte. Ltd.
STEP 3: DRAFT THE SURVEY QUESTIONNAIRE ,[object Object],[object Object]
COLLECTING DEMOGRAPHIC INFORMATION ,[object Object],[object Object],[object Object],[object Object]
GUIDELINES FOR WRITING GOOD QUESTIONS ,[object Object],[object Object],[object Object]
GUIDELINES FOR WRITING GOOD QUESTIONS ,[object Object],[object Object],[object Object]
GUIDELINES FOR WRITING GOOD QUESTIONS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
GUIDELINES FOR WRITING GOOD QUESTIONS ,[object Object],[object Object],[object Object],[object Object],[object Object]
GUIDELINES FOR WRITING GOOD QUESTIONS ,[object Object],[object Object],[object Object],[object Object],[object Object]
Critique of past year survey questions ,[object Object],[object Object],[object Object],[object Object],[object Object]
EXAMPLE  ,[object Object],[object Object]
Step 3: Drafting the Survey Questionnaire
EXAMPLE 2 ,[object Object]
Choice of Topic ,[object Object],[object Object],[object Object],[object Object]
John Nash Copyright (c) 2008 J&C Research Consultants Pte. Ltd. In  game theory ,  Nash equilibrium  (named after  John Forbes Nash , who proposed it) is a  solution concept  of a game involving two or more players, in which each player is assumed to know the equilibrium strategies of the other players, and no player has anything to gain by changing only his own strategy unilaterally. If each player has chosen a strategy and no player can benefit by changing his or her strategy while the other players keep theirs unchanged, then the current set of strategy choices and the corresponding payoffs constitute a Nash equilibrium. - Wikipedia
Nash began to show signs of extreme  paranoia  and his wife later described his behavior as erratic, as he began speaking of characters like Charles Herman and William Parcher who were putting him in danger. Nash seemed to believe that all men who wore red ties were part of a communist conspiracy against him. Nash mailed letters to embassies in  Washington, D.C. , declaring that they were establishing a government. -Wikipedia
Reasons for Choice of Topic ,[object Object],[object Object],[object Object],[object Object]
Step 1: Clarify the  Research Objective ,[object Object],[object Object]
Step 2: Define “Effectiveness” ,[object Object],[object Object],[object Object],[object Object]
Step 3: Drafting the Survey Questionnaire Refer to pg 5 of your handout Analyse the questionnaire Sample Survey Form- John Nash.doc
Group Exercise (10 min) ,[object Object],[object Object],[object Object]
Relevant Readings ,[object Object],[object Object]
PLAN ADEQUATELY BEFORE DATA COLLECTION ,[object Object],[object Object],[object Object],[object Object]
SUMMARY ,[object Object],[object Object],[object Object],[object Object]

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2012 social survey

  • 1. INTRODUCTION TO RESEARCH METHODOLOGY Social Survey
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  • 3. RESEARCH OBJECTIVE 1 To Make Generalizations about a Target Population eg Are senior citizens in Singapore physically active? APPROPRIATE METHOD: Surveys
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  • 5. RESEARCH OBJECTIVE 2 To Gain an In-depth and Holistic Understanding of an Issue or about a Group of People APPROPRIATE METHOD: Interviews
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  • 7. DEVELOPING A SURVEY QUESTIONNAIRE
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  • 22. Step 3: Drafting the Survey Questionnaire
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  • 25. John Nash Copyright (c) 2008 J&C Research Consultants Pte. Ltd. In game theory , Nash equilibrium (named after John Forbes Nash , who proposed it) is a solution concept of a game involving two or more players, in which each player is assumed to know the equilibrium strategies of the other players, and no player has anything to gain by changing only his own strategy unilaterally. If each player has chosen a strategy and no player can benefit by changing his or her strategy while the other players keep theirs unchanged, then the current set of strategy choices and the corresponding payoffs constitute a Nash equilibrium. - Wikipedia
  • 26. Nash began to show signs of extreme paranoia and his wife later described his behavior as erratic, as he began speaking of characters like Charles Herman and William Parcher who were putting him in danger. Nash seemed to believe that all men who wore red ties were part of a communist conspiracy against him. Nash mailed letters to embassies in Washington, D.C. , declaring that they were establishing a government. -Wikipedia
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  • 30. Step 3: Drafting the Survey Questionnaire Refer to pg 5 of your handout Analyse the questionnaire Sample Survey Form- John Nash.doc
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