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Hobnobsalesbooksumner 1231042273585775 1

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  • 1. HOBNOB (VERB): TO SOCIALIZE OR TALK INFORMALLY The Best Source For Sumner County, TN Information
  • 2. WHY INTERNET MARKETING ?
    • Did you Know?
    • 2 out of 3 people are currently internet users
    • The Internet will influence nearly half of total retail sales in 2010
    • 57.1% of shoppers 18 or older say the Internet is their main source of information pre-purchase.        (Burst Media, April, 2006)
    • Internet-based coupon usage grew 111% in 2002, and another 365% in 2003
    • 36% of online consumers download coupons at least monthly**
    • Americans spend more time per week on the Internet than watching TV.
    • The purchasing decisions of Web surfing Americans are influenced more by the Internet than any other media except television.
    • As much as 52% of customers go online before buying offline        (Yahoo/OMD, 2006)
    • We Target These People! Are You?
  • 3. WHAT IS ?
    • HobNobSumner.com is an information based website for local cities and communities where people can find anything relevant to their city.
    • Our Goal is to make HobNobSumner.com a “one-stop” shop for Sumner County residents as well as visitors.
    • One source for News, Events, Shopping, Coupons, Restaurants, and MUCH MORE!
    • If the internet is the information superhighway to the world, HobNob is the highway to Sumner County , TN.
  • 4. WHO BENEFITS FROM
    • Update the public on any events, awards, or other relevant info
    • Provide relevant information on your business
    • Feature your restaurant, New Items, awards, and featured menus/specials
    • Update new information and correspond with readers interested in your industry and products
    • Offer incentive coupons to drive more consumers to your business
    • Get updated information on upcoming events and activities
    • Learn about new and existing businesses
    • Utilize Restaurant guide for local menus, Suggestions, and current “hot spots”
    • Gain and discuss valuable information related to business, hobbies, special interests, entertainment and more
    • Find Valuable Savings at local establishments
    Readers / Subscribers Local Businesses
  • 5. REACHES YOUR TARGET MARKET
    • Hob Nob Sumner Co. website/Directory
    • Hob Nob Sumner Co. Rewards
    • Hob Nob Email Newsletter
    • Home Owners Mailout
    • 45,000-90,000 hits per month
    • 3,000-5,000 coupons printed/viewed per month
    • Approx 9,000 strong 4x/mo
    • 500 handouts per
    Advertising Opportunities Reach and Frequency
  • 6. THE SITE
  • 7. DIRECTORY FEATURE LISTING OPTIONS
    • Category Feature Listing
    • $1,200/yr
    • Top Category Listing
    • Logo/Banner
    • Add. Links
    • Map Listing
    • 3 Spots per Category
    • Sponsor Listing
    • $600/yr
    • Front Page Exposure
    • Logo/Banner
    • Add. Links
    • 5 Spots per category
    • Basic Listing
    • $300/yr
    • Front Page Exposure
    • Logo/Banner
    • Add. Links to Map/webpage/coupon
    • Free Listing
    • Name/Address/Phone
  • 8. WEBPAGE EXAMPLES Basic Web Page Premium Web Page
    • Limited content
    • Address / Phone / Logo / Map Listing / Link to Website
    • Brief Description of business
    • Unlimited Content
    • Pictures / Graphs / Video / Etc.
  • 9. COUPONS DRIVE CUSTOMERS! Basic Listing $59/mo Premium Listing $79/mo
    • 75% of the 24-44 age group uses coupons for purchases
    • 84% of surveyed internet users with household incomes over $75,000 use online coupons for purchases
    • 61% of coupon users said that coupons influence them to try new products or services
  • 10. TRACK-ABLE RESULTS! SEE YOUR RESULTS AND TRACK YOUR ROI 24/7
  • 11.
    • Featured Business
    • $150 / Wk
    • Logos/Photos included
    • Descriptive Article
    • Include Specials or announcements
    • Quick Links Coupons
    • $99 / Wk
    • Track-able Results
    • Drive Customers
    • Instant Results
    • (Must have Coupon subscriptions)
  • 12. OTHER OPPORTUNITIES FOR INCREASED EXPOSURE
    • Rotating Page Banner
    • $500/mo
    • Top of every page on HobNob
    • Linkable to website, coupons, survey, etc.
    • Most Exposure available on HobNob
    • Directory Category Sponsor
    • $300/mo
    • Largest Ad in Directory
    • First Ad seen in each category search
    • Linkabe to webpage, website, etc.
    • Unlimited Content
    • Bottom Page Rotating Banner
    • $200/mo
    • Webpage included with unlimited content
    • Appears on every page
    • Banner Links to webpage