Coupons & Carts
Web Analytics Wednesday
Budapest 2009
Anna Sebestyen
Distinct Dialogs Ltd.
annasebestyen@gmail.com
Decreas...
Cart Abandonment & Coupons
Friday, October 9, 2009
Cart Abandonment & Coupons
Study (PayPal & comScore) 45% of US
online shoppers abandoned carts
multiple times in 3 weeks.
...
Cart Abandonment & Coupons
Study (PayPal & comScore) 45% of US
online shoppers abandoned carts
multiple times in 3 weeks.
...
Cart Abandonment & Coupons
Study (PayPal & comScore) 45% of US
online shoppers abandoned carts
multiple times in 3 weeks.
...
Cart Abandonment & Coupons
• 46%: high shipping charges
“very important reason”
• 37% comparison shop
• 36% lack of money
...
Coupon Hunting
search engines
Friday, October 9, 2009
Coupon Hunting
social coupon sites
Friday, October 9, 2009
Coupon Hunting
site search
Friday, October 9, 2009
Coupon Hunting
site search
Friday, October 9, 2009
Coupon Hunting
site search
Friday, October 9, 2009
Coupon Hunting
site search
NO MATCHES
FOUND
FOR
COUPONS
Friday, October 9, 2009
Coupon Hunting
site search
NO MATCHES
FOUND
FOR
COUPONS
Friday, October 9, 2009
No Coupon, No Sales
-----------------------------------------------------------------
Enter
coupon
code*
*quoting Bryan Ei...
Coupons vs. Banners
-----------------------------------------------------------------
------------------------------------...
Coupons vs. Banners
• extended life media life
-----------------------------------------------------------------
---------...
Coupons vs. Banners
• extended life media life
• ‘my precious‘ everyone’s click
------------------------------------------...
Coupons vs. Banners
• extended life media life
• ‘my precious‘ everyone’s click
• feels special feel mass
----------------...
Coupons vs. Banners
• extended life media life
• ‘my precious‘ everyone’s click
• feels special feel mass
• gift viral lin...
Coupons vs. Banners
• extended life media life
• ‘my precious‘ everyone’s click
• feels special feel mass
• gift viral lin...
Coupons vs. Banners
• extended life media life
• ‘my precious‘ everyone’s click
• feels special feel mass
• gift viral lin...
Coupon Future Trends?
*Kalman Besenyei - NapiAkciok.hu
Coupon Availability Determines the Purchasing Decisions for Nearly ...
Coupon Future Trends?
• US 77% everyday use of coupons*
*Kalman Besenyei - NapiAkciok.hu
Coupon Availability Determines th...
Coupon Future Trends?
• US 77% everyday use of coupons*
• 62% search for coupons for online
stores
*Kalman Besenyei - Napi...
Coupon Future Trends?
• US 77% everyday use of coupons*
• 62% search for coupons for online
stores
• 12% check coupons bef...
Coupon Future Trends?
• US 77% everyday use of coupons*
• 62% search for coupons for online
stores
• 12% check coupons bef...
Coupon Future Trends?
• US 77% everyday use of coupons*
• 62% search for coupons for online
stores
• 12% check coupons bef...
Coupon
Marketing HU
• Kuponnet.hu (Tamas Ujvari) - 2 coupon vending
machines set up in Duna Plaza Mall
• NapiAkciok.hu (Ka...
Top 10 Tips
• New Customers need higher % (15 vs. 10)
• Increase average order size by 10% as min
• Any Products vs One Pr...
Thank you.
Anna Sebestyen
Distinct Dialogs Ltd.
annasebestyen@gmail.com
twitter.com/annasebestyen
------------------------...
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Coupon Marketing & Optimization to Decrease Cart Abandonment - Anna Sebestyen at Web Analytics Wednesday Budapest, Hungary

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Coupons are one of the good tactics to potentially decrease cart abandonment or conversion abandonment rate. See how: get your great holiday tips!
Anna Sebestyen from Distinct Dialogs SEM & Analytics Agency presented about coupons at Web Analytics Wednesday in Budapest Hungary - Oct 07, 2009.

(Anna Sebestyen also organized the WAW event, which was the first web analytics meetup in Hungary)

Published in: Business, Travel

Coupon Marketing & Optimization to Decrease Cart Abandonment - Anna Sebestyen at Web Analytics Wednesday Budapest, Hungary

  1. 1. Coupons & Carts Web Analytics Wednesday Budapest 2009 Anna Sebestyen Distinct Dialogs Ltd. annasebestyen@gmail.com Decreasing Conversion Abandonments via Coupons Friday, October 9, 2009
  2. 2. Cart Abandonment & Coupons Friday, October 9, 2009
  3. 3. Cart Abandonment & Coupons Study (PayPal & comScore) 45% of US online shoppers abandoned carts multiple times in 3 weeks. Friday, October 9, 2009
  4. 4. Cart Abandonment & Coupons Study (PayPal & comScore) 45% of US online shoppers abandoned carts multiple times in 3 weeks. average cost of abandoned goods Friday, October 9, 2009
  5. 5. Cart Abandonment & Coupons Study (PayPal & comScore) 45% of US online shoppers abandoned carts multiple times in 3 weeks. average cost of abandoned goods $109 Friday, October 9, 2009
  6. 6. Cart Abandonment & Coupons • 46%: high shipping charges “very important reason” • 37% comparison shop • 36% lack of money • 27% wanted to look for a coupon Study (PayPal & comScore) 45% of US online shoppers abandoned carts multiple times in 3 weeks. average cost of abandoned goods $109 Friday, October 9, 2009
  7. 7. Coupon Hunting search engines Friday, October 9, 2009
  8. 8. Coupon Hunting social coupon sites Friday, October 9, 2009
  9. 9. Coupon Hunting site search Friday, October 9, 2009
  10. 10. Coupon Hunting site search Friday, October 9, 2009
  11. 11. Coupon Hunting site search Friday, October 9, 2009
  12. 12. Coupon Hunting site search NO MATCHES FOUND FOR COUPONS Friday, October 9, 2009
  13. 13. Coupon Hunting site search NO MATCHES FOUND FOR COUPONS Friday, October 9, 2009
  14. 14. No Coupon, No Sales ----------------------------------------------------------------- Enter coupon code* *quoting Bryan Eisenberg’s story here on Doctor Footcare’s vs. Dell’s conversion rates from Always Be Testing Friday, October 9, 2009
  15. 15. Coupons vs. Banners ----------------------------------------------------------------- ----------------------------------------------------------------- Friday, October 9, 2009
  16. 16. Coupons vs. Banners • extended life media life ----------------------------------------------------------------- ----------------------------------------------------------------- Friday, October 9, 2009
  17. 17. Coupons vs. Banners • extended life media life • ‘my precious‘ everyone’s click ----------------------------------------------------------------- ----------------------------------------------------------------- Friday, October 9, 2009
  18. 18. Coupons vs. Banners • extended life media life • ‘my precious‘ everyone’s click • feels special feel mass ----------------------------------------------------------------- ----------------------------------------------------------------- Friday, October 9, 2009
  19. 19. Coupons vs. Banners • extended life media life • ‘my precious‘ everyone’s click • feels special feel mass • gift viral link viral ----------------------------------------------------------------- ----------------------------------------------------------------- Friday, October 9, 2009
  20. 20. Coupons vs. Banners • extended life media life • ‘my precious‘ everyone’s click • feels special feel mass • gift viral link viral • crafts intangible link ----------------------------------------------------------------- ----------------------------------------------------------------- Friday, October 9, 2009
  21. 21. Coupons vs. Banners • extended life media life • ‘my precious‘ everyone’s click • feels special feel mass • gift viral link viral • crafts intangible link • brand - in hold in sight ----------------------------------------------------------------- ----------------------------------------------------------------- Friday, October 9, 2009
  22. 22. Coupon Future Trends? *Kalman Besenyei - NapiAkciok.hu Coupon Availability Determines the Purchasing Decisions for Nearly a Third of Americans, According to the Second Annual Study of Consumer Coupon Behavior Commissioned by RetailMeNot.com (Harris Interactive)** **"online adults" refers to 2,175 adults ages 18+, 1,880 whom are online shoppers. Friday, October 9, 2009
  23. 23. Coupon Future Trends? • US 77% everyday use of coupons* *Kalman Besenyei - NapiAkciok.hu Coupon Availability Determines the Purchasing Decisions for Nearly a Third of Americans, According to the Second Annual Study of Consumer Coupon Behavior Commissioned by RetailMeNot.com (Harris Interactive)** **"online adults" refers to 2,175 adults ages 18+, 1,880 whom are online shoppers. Friday, October 9, 2009
  24. 24. Coupon Future Trends? • US 77% everyday use of coupons* • 62% search for coupons for online stores *Kalman Besenyei - NapiAkciok.hu Coupon Availability Determines the Purchasing Decisions for Nearly a Third of Americans, According to the Second Annual Study of Consumer Coupon Behavior Commissioned by RetailMeNot.com (Harris Interactive)** **"online adults" refers to 2,175 adults ages 18+, 1,880 whom are online shoppers. Friday, October 9, 2009
  25. 25. Coupon Future Trends? • US 77% everyday use of coupons* • 62% search for coupons for online stores • 12% check coupons before purchase (YoY +50%) *Kalman Besenyei - NapiAkciok.hu Coupon Availability Determines the Purchasing Decisions for Nearly a Third of Americans, According to the Second Annual Study of Consumer Coupon Behavior Commissioned by RetailMeNot.com (Harris Interactive)** **"online adults" refers to 2,175 adults ages 18+, 1,880 whom are online shoppers. Friday, October 9, 2009
  26. 26. Coupon Future Trends? • US 77% everyday use of coupons* • 62% search for coupons for online stores • 12% check coupons before purchase (YoY +50%) • Definitive role in Purchase Decision *Kalman Besenyei - NapiAkciok.hu Coupon Availability Determines the Purchasing Decisions for Nearly a Third of Americans, According to the Second Annual Study of Consumer Coupon Behavior Commissioned by RetailMeNot.com (Harris Interactive)** **"online adults" refers to 2,175 adults ages 18+, 1,880 whom are online shoppers. Friday, October 9, 2009
  27. 27. Coupon Future Trends? • US 77% everyday use of coupons* • 62% search for coupons for online stores • 12% check coupons before purchase (YoY +50%) • Definitive role in Purchase Decision • Budget-conscious Holiday shopping *Kalman Besenyei - NapiAkciok.hu Coupon Availability Determines the Purchasing Decisions for Nearly a Third of Americans, According to the Second Annual Study of Consumer Coupon Behavior Commissioned by RetailMeNot.com (Harris Interactive)** **"online adults" refers to 2,175 adults ages 18+, 1,880 whom are online shoppers. Friday, October 9, 2009
  28. 28. Coupon Marketing HU • Kuponnet.hu (Tamas Ujvari) - 2 coupon vending machines set up in Duna Plaza Mall • NapiAkciok.hu (Kalman Besenyei) • Qpon.hu (Infonity Kft.) • OnlineKupon.hu (Zoltan Hamar - MediaMotion Kft.) Friday, October 9, 2009
  29. 29. Top 10 Tips • New Customers need higher % (15 vs. 10) • Increase average order size by 10% as min • Any Products vs One Product • Coding the Code - Complex vs. Simple • Optimize site for coupon (SiteSearch, Off-search, Social) • Urgency vs. Expiration • Lead generation - Get Coupon & Updates! Send to Friends • Affiliate Coupon Codes • Test Coupon Processes & Creatives • Track - Core track (e.g. JOY), Per Channels (e.g. OUS /AND) Friday, October 9, 2009
  30. 30. Thank you. Anna Sebestyen Distinct Dialogs Ltd. annasebestyen@gmail.com twitter.com/annasebestyen ---------------------------- Your coupon code for a free 1 hour* consultancy (coupon code deleted) (and this is not the code) :) * only in Budapest until 11/11/2009. Case sensitive code, non- transferable.Any extra hour 15.000HUF+VAT. Fine print not be heated in microwave oven. ------------------------------- ----------------------------------------------------------------- ----------------------------------------------------------------- This coupon was only offered to WAW participants. Friday, October 9, 2009

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