Charlotte howard press kit

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Charlotte Howard shares her presskit that includes her beauty salon career, business and personal resume.

Charlotte Howard shares her presskit that includes her beauty salon career, business and personal resume.

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http://hairstylistriches.com 38
http://workhomewithme.com 15
http://thehairartistassociation.org 8
http://hairartistpr.com 8
http://haalifestylemag.com 4

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Charlotte howard press kit Charlotte howard press kit Document Transcript

  • About Charlotte HowardRadio host & Beauty Salon Success CoachAward-winning Hair Artist, Author and SpeakerCharlotte Howard is the voice for beauty salon career and business success. Afterstruggling with carpal tunnel syndrome, working long hours in corporate america,spending very little time with family and seeing a huge need for brand new andexperienced beauty salon professionals to improve on their craft, marketing and businessskills to create an extraordinary lifestyle, she started her two passion driven beautybusinesses.She is the President and CEO of Charlotte Howard Consulting, a beauty salon businessconsulting firm providing business start-up, customer service, information productcreation, marketing and social media management.She is also the Founder and CEO of Hair Artist Association, a global association for brandnew and experienced beauty salon professionals to grow personally and professionally inthe beauty salon industry.Like most of her beauty salon clients who are working as a beauty salon employee,freelancer, booth renter or salon owner, she understands what it was like when shewanted to build higher beauty salon visibility, credibility, business growth, career growthand an improved lifestyle.
  • She understands what it was like struggling to get more beauty salon clients andcustomers --- on a limited budget. She also understands the challenges that come withgetting your name out there in the marketplace and differentiating yourself from yourcompetition.She is the author of “Hair Stylist Riches”. This book is filled with easy to understandstrategies that brand new hair stylists coming out of school and seasoned hair stylists canuse to attract and keep beauty salon clients and customers. She believes marketing andselling your salon products and services is one of the most powerful skills you could everlearn. Learn how to market yourself strategically and authentically to set yourself apartfrom everyone else. Discover the insider secrets to attract your ideal beauty salon clientsand customers.She is the publisher of “Hair Artist Lifestyle Magazine”. This is a lifestyle magazine; packedwith timely and relevant beauty salon industry news. It’s designed to help hair artists,makeup artists, hair stylists and beauty salon owners grow personally and professionally.This is not your average beauty salon publication. The publication features the best-of-thebest celebrity beauty enthusiasts in the industry.In this lifestyle magazine, Hair Artist Association presents the best there is to offer onpersonal lifestyle advice, beauty salon information, events, trends, resources andstrategies to keep your beauty salon career and business achieving success.As a highly sought-after beauty salon career, marketing and business expert, CharlotteHoward lives her life with passion, pizzazz and enthusiasm --- engaging, inspiring andchanging the lives of as many beauty professionals as she can through her coaching,consulting, seminars, workshops, teleseminars, webinars, blogs, radio shows, magazines,products and services.She currently resides in South Carolina with her 4 kids and loves sharing the power ofbeauty.Five things you may not know about Charlotte Howard:♦ She is passionate about helping women with cancer and volunteers to teach makeupseminars though the Look Good Feel Better program.She is affiliated with Association of Cosmetology Salon Professionals♦♦ She is in partnership with La La Anthony and Loren Ridinger featuring award-winninghair, makeup and skin care products.She helped 3 corporate beauty salons create six figure incomes, while being a salon♦manager in corporate america and now teaches the same concepts to her clients to helpthem achieve success.She believes in staying on the cutting edge of knowledge in the field of beauty salon♦career, marketing and business—particularly local and internet education—whileremaining grounded in proven career, marketing and business strategies and practices.
  • About Beauty Salon Mentor Charlotte HowardSuccessful, passion driven hair stylists, hair artists, makeup artists and beauty salonowners who want to create an extraordinary lifestyle using their god given talents in thebeauty industry often need a mentor and community who can help them reach their goals.That’s where mentor Charlotte Howard comes in.After struggling with carpal tunnel syndrome, working long hours in corporate america,spending very little time with family and seeing a huge need for brand new andexperienced beauty salon professionals to improve on their craft, marketing and businessskills to create an extraordinary lifestyle, Beauty Salon Success Coach and Mentor,Charlotte Howard founded two passion driven beauty businesses.Charlotte Howard helps hair stylists, hair artists, makeup artists and beauty salon ownersgrow by improving their achievement in the four strategic marketing drivers of beautysalon career and business growth: reputation, reach, resell and referral.Her companies work continuously to stay on the cutting edge of knowledge in the field ofbeauty salon career, marketing and business—particularly local and internet education—while remaining grounded in proven career, marketing and business strategies andpractices.The majority of her companies clients don’t have their own full-time business andmarketing staff; it is their objective to fill that role for them, implementing provenbusiness and marketing systems with a sharp eye on measurable ROI.
  • Company Fast Fact SheetCompany Name: Charlotte Howard Consulting, LLCCompany Headquarters: St. Stephen, South CarolinaFounded: 2009Founder & CEO: Charlotte HowardMission: Charlotte Howard Consulting mission is to help hair artists, makeup artists andhairstylists successfully start-up and market your beauty salon business even if you aretransitioning from a beauty salon employee to a beauty salon business owner.Products & Service Offer: Consulting, social media management, customer servicemanagement, information product creation , business start-up and marketing for hairartists, makeup artists and hair stylists.Target Audience: Passion driven hair stylists, hair artists and makeup artists who wantto successfully start-up and market their beauty salon business.Website: www.CharlotteHowardConsulting.com
  • Company Fast Fact SheetCompany Name: Hair Artist Association, LLCCompany Headquarters: St. Stephen, South CarolinaFounded: 2011Founder & CEO: Charlotte HowardMission: Hair Artist Association mission is to engage, inspire and change the lives ofbeauty salon professionals by helping you use your god given talents to create anextraordinary lifestyle!Products & Service Offer: Coaching, training, seminars, workshops, radio shows,publications, pr and marketing for passion driven hair stylists, hair artists, makeup artistsand beauty salon owners.Target Audience: Passion driven hair stylists, hair artists, makeup artists and beautysalon owners who want to create an extraordinary lifestyle using their god given talents inthe beauty industry.Website: www.HairArtistAssociation.org
  • Hair Stylist RichesThe Money Making Secrets They Dont Want You To Know AboutThe Step by Step Guide to Attracting Hairstylist SuccessAuthor: Charlotte HowardPublisher: CreateSpace Independent Publishing PlatformDate of Publication: (December 11, 2012)ISBN-10:1480245518ISBN-13: 978-1480245518Number of Pages: 66 pagesIf youve always been struggling to market and sell your beauty salon products andservices, then you are about to discover the ins and outs of being a successful hair stylistusing proven strategies and effective money making techniques.In this book, Charlotte Howard, Award winning Hair Artist, Author, Beauty Salon SuccessCoach and Founder Of Hair Artist Association, shares with you Christian principles thathas helped her and others create success.The book is filled with easy to understand strategies that brand new hair stylists comingout of school and seasoned hair stylists can use to attract and keep beauty salon clientsand customers. Charlotte believes marketing and selling your salon products and servicesis one of the most powerful skills you could ever learn.Learn how to market yourself strategically and authentically to set yourself apart fromeveryone else. Discover the insider secrets to attract your ideal beauty salon clients andcustomers.
  • Inside Hair Stylist Riches you will discover:• Chapter 1 Why It’s Important to Love Yourself And Put God First In EverythingYou DoAccording to the author, she believed finding your passion is possible and will take somedeep searching within yourself. However, putting God first in everything you do will helpbuild the foundation for your success in your personal and professional lifestyle.• Chapter 2 How to Use Your Powerful Hair Artistry to Build Your CredibilityWhile it is true that your hair salon business will grow by word of mouth, you cannotsolely depend on this source to stay in business. Planning your marketing strategy isessential to have a successful hair salon business. Niche salon marketing is a great way foryou to build your credibility. It involves focusing and marketing a particular salon niche.The marketing concept has numerous benefits. You not only attract clients who have aninterest in your salon but also those who know where their particular needs will be met.Thus your consumers can view your salon as trustworthy to give them what they wantand desire. Not only do you get customers that want what you have to offer but alsoincrease the credibility of your salon.• Chapter 3 How to Master Your Hair Artistry Even If You Are Brand NewIn order for you to become a master at your hair artistry you will have to learn all theaspects of the business. Retailing products is very important in a salon selling business.Aside from the earning that you will get from the salon services that you will be givingyour clients, you can also make a lot of money from the product sales. It can really make adifference per month if you do well in salon selling of products.• Chapter 4 How to Build Your Hair Artistry Platform Using The Power of SocialMediaAs a hair stylist, it is in the best of your abilities to provide excellent service to your clientsand educate them with the best products as well as services to suit their needs not yours.With that in mind, you will want to be everywhere possible to help as many people aspossible.
  • • Chapter 5 How to Use Your Hair Artistry to Build Local Awareness And Make aDifferenceWhen you offer a good service, the satisfied customers will talk good things about you andthe word will spread like a fire. They will also feel free referring their friends and relativesto your business. The referral marketing and word of mouth is a viral marketing thatrequires no investment. The only thing required is providing good hair artistry that willappeal to many. Your brands should stand out to be the best and unique. The uniquenessshould be the selling point of your business and therefore you should concentrate moreon your hair artistry. Give the best and the best will come back to you.• Chapter 6 How to Create a Six Figure Income Using Your Powerful Hair ArtistrySkillsSearch for a good mentor. Aside from the lessons which you have learned in beauty school,explore more for other ideas. Join seminars and conventions on hair styling. When givenan opportunity, seek employment under one of the best hair and fashion stylist in yourcountry or area, even just as an assistant. You will eventually learn some tips and tricks bymere watching and listening.• Chapter 7 How to Create a Profitable Salon Business Without Draining YourBank AccountStarting your own beauty salon business might seem very overwhelming particularly ifyou are someone who is starting from scratch and has no idea about managing your ownbeauty salon business. To begin with, planning is the basic activity that you will need to doto start your own beauty salon. Like any other beauty salon business, only the right planwill make you successful. When you are planning to set up your own beauty salon, youmust consider the location, the kind of beauty salon you want to have, the services youwant to offer, your budget, etc. These basic details are very important to make sure you setyour business up for success.
  • • Chapter 8 How to Create Systems That Work For You And Your TeamIt is the dream of every salon owner or manager to have the business grow. For this tohappen the salon must have a good working team that is able to gain the loyalty of clientsand thus retain old clients and at the same time attract new clients. To have a good salonteam a salon owner or manager should not just think of how to motivate the team, but onhow to create a good working environment where the salon team can motivatethemselves.• Chapter 9 How to Increase Your Retail Sales And Revenue GrowthOffer high quality work and exceptional customer service and current clients andcustomers will rave about how great your salon is. You have to be able to offer productsand services above and beyond what the competition is offering.• Chapter 10 How to Increase Your Client And Customer ReferralsGood marketing will enable you to get referrals endlessly. Understand how to wow yourcurrent clients and customers. When you do this you will position your products andservices as the ultimate choice.• Chapter 11 How to Increase Your Visibility In The MarketplaceThe community that surrounds you is the reason why your salon exists. Without them youcannot prosper. You need to recognize them and give back to them. This will build strongpublic relation and customer loyalty. Socializing is the major marketing strategy for a hairstylist.
  • Hair Artist Lifestyle MagazineAuthor: Charlotte HowardPublisher: CreateSpace Independent PublishingPlatformDate of Publication: (April 1, 2013 )ISBN-10:148399371XISBN-13: 978-1483993713Number of Pages: 50 pagesIf youve always been struggling to create the lifestyle you deserve but never had thementor, community, information, time, tools or resources to design the lifestyle youdeserve! This magazine is going to be the ultimate success blueprint for you.In this magazine, Charlotte Howard, Award winning Hair Artist, Author, Beauty SalonSuccess Coach, Founder Of Hair Artist Association, top celebrity beauty industry leadersand beauty enthusiasts share how to create an extraordinary beauty salon career,business and personal lifestyle.Discover how to design the lifestyle you deserve, build a beauty salon career and businessyou can be proud of.
  • Inside Hair Artist Lifestyle Magazine you will discover:A lifestyle magazine; packed with timely and relevant beauty salon industry news. It’sdesigned to help hair artists, makeup artists, hair stylists and beauty salon owners growpersonally and professionally. This is not your average beauty salon publication. We willfeature the best-of-the best celebrity beauty enthusiasts in the industry.In this lifestyle magazine, Hair Artist Association presents the best there is to offer onpersonal lifestyle advice, beauty salon information, events, trends, resources andstrategies to keep your beauty salon career and business achieving success.What Will Hair Artist Lifestyle Magazine Do For You?It’s simple really…With Hair Artist Lifestyle magazine team on your side, you will have the ultimate beautysalon career, business and personal success blueprint plus complete access to:#1 – Exclusive Advice On Creating An Extraordinary Lifestyle In The Beauty SalonIndustry#2 – Inspiring Beauty Salon Industry Stories That Will Guide You On Your Journey ToPersonal And Professional Success#3 – Insider Secrets On Beauty Salon Career, Beauty Salon Business, And PersonalLifestyle Enhancement, Such As The Best Places To Save Money On Shopping,Entertainment, And More
  • Do You Need a Beauty Salon Business and Marketing Expert?Charlotte Howard, the Founder and CEO of Charlotte Howard Consulting, LLC andHair Artist Association, LLC can speak on a variety of topics, including:♦ Stop Selling And Start Teaching! Why The Best Marketing Doesnt Look Like MarketingAt All: How To Use Educational Content to Attract New Customers and Grow YourBusiness♦ Seven Steps to Create a Marketing Plan That Gets You New Customers, More Visibilityand Peace of Mind♦ 4 Proven Marketing Systems Every Beauty Salon Business Must Optimize to MaximizeRevenue Growth♦ 3 Surefire Ways to Ignite Growth at Your Business: Strategies Every Small Business CanUse to Grow Faster in the Next Year♦ 7 Cheap and Easy Ways to Get More Visibility and More Customers for Your Business♦ Pinterest For Business: How a Hot New Social Network Has Become a Heavy HittingMarketing Tool for Brands And How You Can Use It to Win New Customers♦ 12 Surefire Ways to Protect Your Reputation While Promoting Your Business♦ How Search, Social and Mobile Have Changed How Buyers Buy: And What YourBusiness Must Do about It♦ Send and Receive: How Email Can Help Your Business Grow Bigger and Better—Faster
  • Story IdeasCharlotte Howard is the voice for beauty salon career and business success. Afterstruggling with carpal tunnel syndrome, working long hours in corporate america,spending very little time with family and seeing a huge need for brand new andexperienced beauty salon professionals to improve on their craft, marketing and businessskills to create an extraordinary lifestyle, she started her two passion driven beautybusinesses.Beauty salon business and marketing savvy mentor, Charlotte Howard deliversproprietary strategies, systems, insights and proven principles for growing a real career,business and personal lifestyle you deserve.
  • Here are some media suggestions for her area of expertise:♦ Smart Marketing For Beauty Salons Who Want Instant Results. Did you know that arecent survey showed that beauty salon jobs are still thriving in this economy andexpected to increase by 15.7% within the next 10 years. According to the ProfessionalBeauty Association the salon industry has not only remained strong throughout therecession of the 2000s it has continued to add jobs at a faster rate than the rest of theUnited States.Although the beauty industry is a fast growing industry, many of the beauty salonprofessionals are still struggling to market and sell their services to reach their targetaudience and Charlotte Howard needs to help them. Do you know any hair stylists, hairartists, makeup artists or beauty salon owners looking for proven strategic marketingstrategies and ways to stay competitive in a tough economy.Strategically marketing beauty salon products and services can be a powerful way to gaina competitive advantage, and it’s easier to accomplish success when you know what isworking in the beauty salon industry. How can beauty salon professionals avoid becomingthe next statistic? Charlotte Howard knows the difference between successful marketingand non successful marketing, she explains the four strategic marketing drivers of beautysalon career and business growth: reputation, reach, resell and referral.
  • ♦ How hair stylists can fill their beauty salon chairs with clients effortlessly. Womenare starting more beauty salon careers and businesses in this economy than ever before,and they have every right too: There’s never been a better time to create the lifestyle youdeserve, making more money doing what you love, setting your own schedule, and havingthe freedom to do what you want. This thriving new economy is best suited for womenwho are ready to create an extraordinary lifestyle. Find out from Charlotte Howard howyou can take your pain and turn it into a successful passion driven beauty business career.♦ Success driven connections that turn into rewarding relationships. CharlotteHoward loves to connect with like-minded professionals online and locally. Sheunderstands that through daily connecting, collaborating and content creating. Sheultimately creates long meaningful relationships that lasts a lifetime. These types ofrelationships are priceless.♦ Top 3 skills you must master to create a rewarding lifestyle. Charlotte Howard hasthe blueprint for creating a lifestyle you deserve: you must have a proprietary system inplace to master your passion driven career, business and personal life. To get a clearunderstanding of these top 3 skills contact Charlotte Howard today!More Speaking Ideas:♦ Why Beauty Salons Struggle To Market Themselves♦ Mistakes Brand New And Experienced Makeup Artists Make And How To Avoid Them♦ How To Successfully Start-up And Market Your Beauty Salon Business♦ How To Market Your Beauty Salon On a Small Budget♦ How To Build a Community Around Your Beauty SalonHow To Start Your Own Beauty Salon Seminars♦Get More Beauty Salon Clients Today!♦