dotmailer

2. Company background
dotdigital group was
established in 1999.
Originally providing a wide
range of digital marketing
services, it is now totally
focused on its email
marketing platform which is
the top UK email marketing
provider.
Slide 2
People & Places
179 staff
• Sales & Marketing 71 people
• IT & Development 51 people
• Client Services 31 people
• Other 26 people
UK offices
• Croydon Headquarters
• London Bridge Sales & Demonstrations
• Manchester Regional Sales office
• Edinburgh Regional Sales office
International offices
• New York, USA Sales office
• Minsk, Belarus Offshore Development
“I want to congratulate
you. You have a lot to
be proud of.”
Carly Rachman
Partner Development Manager
Magento

3. Slide 3
Our history
1999
• Ellipsis Media set up
as web design and
development agency
• Opened first office
2008
• PLUS Market listed
• Won Deloitte Fast 500
Tech Co in EMEA
Built an email broadcast
tool for the BBC as part
of a wide-ranging digital
project
2001 • Won the National
Business Awards
Growth Strategy
• Launched EasyEditor,
SMS features and
Services department
2009
Ground up re-write of
dotmailer v4 proved to
be a game changer for
marketers and our
business
2006
2011
• Admission to AIM
• Platform translated into
8 languages
• Annual sent volume
passes a billion emails
2013
• Integrated with Magento
• Opened New York office
• Closed dotAgency
• Integrated with
SalesForce CRM and
Microsoft Dynamics
• Launched Segments &
Triggers
• Won ‘Ruban d’Honneur
Awards at the European
Business awards
2012
• Rebranded company
• Total staff now 179
• Opened new HQ in
London Bridge
2014
2002
Launched dotmailer as
a standalone product for
the mass market

4. Client list
dotmailer is the trusted email
marketing partner of huge success
stories. Here are a few of the
companies we work closely with.
BBC worldwide
Econsultancy
Harveys
Investec
Osprey London
BP International
ITV
Odeon Cinemas
Ryman
Balfour Beatty
EDF Energy
Nationwide
Liverpool Victoria
Verifone
Copa Airlines
Shortlist Media
Slide 4
Thorntons
VAX
Elemis
Ladbrokes
Vizio Inc
Addison Lee
Land Securities
Hertz
Randstad
Fruit of the Loom
Fraser Hart
Johnson Cleaner
Ryman
Mclaren
Hays
Duchamp
Annual results presentation 2013/2014

5. * Indicative features and services that may be available in future marketing automation platforms
Slide 5
The five stages of marketing automation
Where is your business on the journey?

6. Marketing automation the dotmailer way
dotmailer is a best-of-breed email
marketing automation platform. It is
enriched with features that allow
marketers to create automated campaigns
with just a few clicks
How dotmailer works
At the heart of all we do is data
- Import data - CIM
- API - CRM
Then the clever bit of automation logic
- Segment & Triggers - Insight & Behavioral
- Transactional data - Lifecycle campaigns
And finally the delivery of the message
- Email - SMS - Social
- API - CRM - Ecommerce platform
Slide 6
Data
Logic
Message
And it’s built to integrate
seamlessly with other
best-of-breed systems
Annual results presentation 2013/2014

7. Survey and forms
Cabbages and Roses
At a glance
• Used for various collection activities
• Can be annoying if over used
Features include
• Data collection
• Begin welcome series
Results
• 400% increase in email collection
• AVG 43% increase in Order Value
Cost Estimate
• Example of costs,
Slide 7

8. Welcome Program – Content
Dove Spa
At a glance
• Series of communications
• Drive content and reaffirm purchase decision
Features include
• Data collection
• Variated content based on purchase behavior
• Stronger messages for low level purchasers
• Multilayer program to match 14 week journey
Results
• 77.36% repeat purchase against control cell
• 50% increase in return visits to website vs control cell
• Award winning
Cost
• AVG Cost
Slide 8 Annual results presentation 2013/2014

9. moveableink
AutoTrader
At a glance
• Officially launched in Oct ’11
• The Harry Potter of email
• Over 100 customers
Features include
• geoTargetted content
• Device targeted content
• Real time A/B testing
Results
• Autotader – 93% Increase in engagement
• Best Western – App download Increase by 143%
Cost
• AVG Cost
Slide 9

10. Live Intent
Disney
At a glance
• Target Audiences as you would in display
• Optimise for location, device etc
• Third party
Features include
• Third Party Very Targeted content
• Specify demographics
Results
• CTR lifted by 5-150X
• Monestise email communications
• Reduced initial CPC by 69% ($5.95 to $1.85)
• Engagement 5-10X online display
Cost
• AVG Cost
Slide 10

11. iBeacon
Various
At a glance
• Apple specific Bluetooth tech
• Location based marketing
Features include
• Last several years
• Guide shoppers / customers / guests
• Paid for specific content?
Results
• 700M IOS Devices
• 65% of passengers arrive at their gate early
because they are worried about being late or
getting lost.%
Cost
• AVG Cost
Slide 11

12. Other resources
dotmailer
Hitting the Mark
Email marketing best practice and how top
retailers apply it.
Email Automation
How businesses are using automation
effectively and learnings
The Purchase Journey
Email, Ecommerce, what your user goes
through when purchasing and post purchase.
Slide 12

13. Slide 13 of 31
That’s all folks..