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"Global Digital Campaign Deployments Dream or Nightmare? "

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"Global Digital Campaign Deployments Dream or Nightmare? "

  1. 1. GlobalDigitalCampaign Deployments Dream or Nightmare? Presented by: Andrew Rutberg / Corinne Monty
  2. 2. Powered by Wunderman A WPP Company 1. Introductions 2. Global Brands going Global Digitally 3. A model that scales 4. Microsoft case study 5. Q&A Agenda
  3. 3. Powered by Wunderman A WPP Company Andy Rutberg, President WPP’s Marketing Solutions Center Corrine Monty, Sr. Director Sales & Marketing Service Centers Global Marketing Operations, Microsoft Global Brands GoingGlobal Digitally
  4. 4. Powered by Wunderman A WPP Company Marketing turbulence is the New Normal
  5. 5. Powered by Wunderman A WPP Company Perception Digital Has Changed Everything Everything can be done at lightning speed Tagging, SEO, Web Analytics are standard Platforms are compatible and interchangeable Global Brands GoingGlobal Digitally
  6. 6. Powered by Wunderman A WPP Company Global Brands GoingGlobal Digitally
  7. 7. Powered by Wunderman A WPP Company 1000’s of pages Digital Has Changed Complicated Everything 100’s of sites multiple languages legal & compliance countries & cultures multiple agencies multiple brands multiple cms’s local vs. global legacy & broken links Global Brands GoingGlobal Digitally Reality
  8. 8. Powered by Wunderman A WPP Company Customers expect brand consistency & relevance in every interaction 100’s of channels stewards of privacy multiple devices remember me Global Brands GoingGlobal Digitally Reality consistent branding
  9. 9. Powered by Wunderman A WPP Company Global marketing teams are challenged Global Brands GoingGlobal Digitally Reality Consumer Expectations Marketer Expectations
  10. 10. Powered by Wunderman A WPP Company ANew Breed In 2007 we Formed anew breed of production company, designed to support global brands going GLOBAL DIGITALLY Outsourcing Consultancy Digital Production CRM Execution Analytics Going Global Digitally Our Model
  11. 11. Powered by Wunderman A WPP Company • Strategy • Creative • Customer Journey • Target Audience • Media &KPI’s Create agenc y msc • Creative Design • Templates • UX Design • Localize / Translate • Site Development • Studio Production Develop • Digital Production • Banner Production • Email Production • Social & Mobile Apps • Translation Mgt • QA Services • SEO Digital Production • List Pulls • Email • Triggered Marketing • Loyalty Program • Community Mgt • Lead Mgt CRM Execution • Reporting • Analytics • Optimization • Dashboards • Tagging • SEO • Campaign Perf. Analytics • Decoupling audits • Digital Diagnostics • Process optimization • Implementation roadmaps • Privacy Compliance • Platform Migrations Consultancy 8 CENTERS 24/7/365 800+ DIGITAL TECH & CRM EXPERTS 1000+ WEBSITES MAINTAINED 1000+ MARKETERS SUPPORTED 137+ COUNTRIES Going Global Digitally Our Model
  12. 12. Powered by Wunderman A WPP Company Going Global Digitally Our Model From a single brief Digital Deployment 130+ countries CRM execution Analytics & Optimization
  13. 13. The Rise of Operations… MSC’s are positioned as the foundation for centralized services in a “One Microsoft” landscape External Factors: Internal Factors: Microsoft Marketing Services Centers provide scalable global execution capabilities aligned to marketer needs Competition New Customer Feedback Mechanisms: Social / Mobile Technologies Centralization / Regionalization One Microsoft YOY Budget Shifts Extensive Product Line Customer Privacy & Data Security Dynamic Mktg Platform Cloud / On-Demand Marketing + traditional Product Releases  Centralized Portal Publishing  Subsidiary Utilization  Consistently adding new Services  Consultative Services  Workflow Capabilities  Global Agency support model
  14. 14. Powered by Wunderman A WPP Company
  15. 15. You’ve mastered the theory, now put it into practice Use the Show Guide to match this session’s categories with the providers in the Hall who can help execute! See Page 18 for details

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