Open Leadership for Work, Church, and Family

Charlene Li
Altimeter Group
Twitter: @charleneli
Email: charlene@altimetergroup.com

It’s about RELATIONSHIPS

Goals define your Work & Church Strategy

Track brand mentions with basic tools
What would happen if everyone in your organization could learn from social media?

Conversations, not messages
Human, not corporate
Continuous, not episodic
The New Normal

Boeing uses blogs to engage – but who?

Kohl’s updates reach 5.7M customers

Wells Fargo provides support on Twitter

Starbucks involves 50 people around the organization in innovation
Over 100 ideas have been implemented

Highlight upcoming sermons, including scripture to read beforehand, questions to think about.
Share prayer requests
Update about new content on the website
Notify about upcoming church activities
Point to resources on themes from recent sermons
Engage congregation on a question or issue
How churches use social media

Church and ministry blogs share practical advice and also inspire

Facebook engages people with each other

Twitter provides quick updates

Social technologies in your family also require having a strategy
Have a personal social media strategy on your goals, and what you will and you won’t do.
Have family rules about the use of technology
Lead by example.
Share your experiences with social technologies, especially around security and privacy.

Have a personal social media strategy
Who do you want to connect with?
Family, friends, co-workers, business prospects.
About what topics? What topics are taboo?
E.g. Kids names, school, spouse.
How will you mix personal and professional?
And in what channels?
Privacy versus Permissions
Assume what you say is public.
Note when you share your location.
Be careful about private information and activities.
Example: RobmeI’mnothome.com

Technology is a privilege that they earn, and can also lose. It is not a right.
Only after all activities, homework, and chores are done.
Never sign up for anything without permission.
No technology at the dinner table.
No checking email between dinner and kids’ bedtime.
Monitoring is routine.
Random checks of phone texting and calls.
Copied on all inbound emails.
Friends in social media.
‘ Have family rules on technology use

Teach them responsibility by setting an example yourself.
Social media brings social pressure that needs to be discussed.
Understand that what you say is permanent.
And yes, their profiles DO matter when applying to schools.
Be prepared to discuss bad/poor behavior (flaming, bullying, taunting, baiting).
Reward them for coming forward with questions or admissions of mistakes
Lead by example

The best parental control is conversation

K9 Web Protection: Blocks sites
TimesUpKidz: Limits time on computers
Operating system parental controls
Social media parental controls
Enable “Safe Chat” in games
Additional technology tools

Leaderships means having followers
“ Leadership is a relationship between those who aspire to lead and those who choose to follow.” - From “The Leadership Challenge”

Open Leadership
Having the confidence and humility to give up the need to be in control, while inspiring commitment from people to accomplish goals © 2011 Altimeter Group

Traits of Open Leaders
Authenticity Transparency

The difficulty of having authentic dialog

10 elements of openness

Determine how open you need to be with information to meet your goals
Openness audit available at http://bit.ly/opennessaudit

How Best Buy created Open Leaders

Barry’s first post

Retailer Best Buy has 2,500 employees providing support via Twitter

Implications for leadership in churches and families
Leadership is no longer about how makes decisions but how decisions are being made
Make sure that you have the right decision making model for the type of problem you are trying to solve

Decision making models should match the kinds of decisions being made
Centralized Democratic Consensus Distributed

Family decision making changes as the family grows, and relationships change
Birth of the first child – who decides what’s best for the child?
Kids wanting to be part of the decisions as teenagers.
Couple moving from work to retirement.
Children making decisions for their parents as they age.

#1 Master the basics

#2 Align social with key Strategic Goals
Examine your 2011 & 2012 goals Pick ones where social will have an impact Start small , but now

#3 Ask the Right Questions about Value
“ We tend to overvalue the things we can measure, and undervalue the things we cannot.” - John Hayes, CMO of American Express © 2011 Altimeter Group

#4 Create a Culture of Sharing

#5 Discipline is Needed to Succeed
Assess the message Adapted from US Air Force Comment Policy © 2011 Altimeter Group Take reasonable action to fix issue and let customer know action taken Evaluate the purpose Unhappy Customer? Dedicated Complainer ? Comedian Want-to-Be? Negative Are the facts correct? Gently correct the facts No No No Yes Are the facts correct? Does customer need/deserve more info? Yes Explain what is being done to correct the issue. Yes Is the problem being fixed? Yes Let post stand and monitor. No Yes No Yes Yes Positive Can you add value? Respond in kind & share Thank the person Yes No Do you want to respond? No Response No Yes

Bad Federal Express delivery

FedEx response was swift and clear

It’s about RELATIONSHIPS

Facebook Tips and Tricks

LinkedIn Tips and Tricks

Twitter Tips and Tricks

Charlene Li [email_address] charleneli.com/blog Twitter: charleneli For slides, send an email to slides@altimetergroup.com For more information & to buy the book visit open-leadership.com © 2011 Altimeter Group

Open Leadership for Work, Church, and Family

by Charlene Li on Dec 30, 2011

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