This session, presented by Lianne Picot, helps viewers increase their understanding of storytelling overall and how it can help build employee engagement. It will be of particular interest to HR professionals, managers and nonprofit leaders. Watch the full recorded webinar here: http://charityvillage.com/elearning/webinars/past-webinars/increasing-employee-engagement-through-storytelling.aspx

1. Increasing Employee Engagement with Story
A CHARITY VILLAGE /VERY GOOD STORIES WEBINAR FOR NON PROFITS

2. What’s happening
54% of employees in Canada and the US
are disengaged
18% of employees are actively disengaged
That means 72% of the workforce just
turn up.
(Gallup, State of the Global Workplace
Report 2013)

3. Activity: What does ‘engaged’ mean?
Close your eyes.
Think about a time when you were really engaged. When you
lost track of time. When you were completely in the moment.
Stay there for a moment.
How did it feel when you were doing that activity?
(Tell us in the chat box!)

4. Why Employee Engagement Matters
When employees are engaged they feel CONNECTED to your
organization.
This means they:
- Want to come to work (most of the time)
- Are enthusiastic about your organization
- Will contribute willingly where it’s needed
- Will want to stay with YOU

5. Participant Poll
Does your organization have an employee engagement
strategy?
Yes
No
Don’t know

6. Where Employee Engagement Matters
Leadership:
Vision
Meaning
Purpose
Connection

7. Where Employee Engagement Matters
Culture:
Engaged employees help
create a better place to
work – every day

8. Where Employee Engagement Matters
Service Delivery:
Happy employees =
Happy clients =
Happy Donors &
Volunteers

9. Where Employee Engagement Matters
External Communications
and relationships:
Engaged employees are your
best AMBASSADORS

10. Why Stories Matter
People LOVE Stories
People REMEMBER Stories
People SHARE Stories
Why?
We are hardwired for stories
Stories generate an emotional response.

11. Participant Poll
Does your organization use story internally to talk about
your impact?
Yes
No
Don’t know

12. Where Stories Matter
Leadership
Vision
Meaning
Purpose
Connection
Stories help leaders to
convey vision and create
connection to your cause

13. Where Stories Matter
Culture:
Engaged employees help
create a better place to
work – every day
Stories help your staff to
connect to each other

14. Where Stories Matter
Service Delivery:
Happy employees =
Happy clients =
Happy Donors
Stories tell your employees
how they are making a
difference

15. Where Stories Matter
External Communications
and relationships:
Engaged employees are your
best AMBASSADORS
Your employees are already
telling stories about you.
What kind are they telling?

16. Types of Stories in Non Profits
Your Founder Story
Your Impact Story
Your Client Impact Stories
Your Employee Impact Stories
Your Leaders’ Stories

17. Storytelling
Tips for Storytelling:
Get clear on your organizational ‘so what?’
Use your own stories to enable learning
and decision making
Find opportunities to tell stories internally
Model storytelling
Don’t try to be perfect – give it a go!

18. Story Listening
Tips for Story Listening:
Be curious
Wander
Pay attention
Keep a story log
Great storytelling always starts with being able to listen…

19. Story Sharing
Creating Opportunities for Story Sharing:
Have a story sharing element for team
meetings
Performance Reviews
Internal communication
Create cross team story sharing
opportunities

20. Participant Poll
Do you think there are opportunities to introduce Story
Sharing into your organization?
Yes
No
Don’t know

21. Creating Impact Stories
Story structure to share impact:
BEGINNING – description of situation
MIDDLE – outline the ‘problem’
END – describe the solution – how did you
help? How did life change for your
client/community?

22. Questions?

23. Presented by:
Lianne Picot
Story Coach
Very Good Stories
lianne@verygoodstories.com
www.verygoodstories.com
With Charity Village
www.charityvillage.com
Thank You for Listening!
And the Non Profit employees lived
happily ever after knowing the work
they did mattered…
The End