Social Network Technologies and Usages

Social Networks Technologies and Usages Patrick Chanezon chanezon@google.com Montreal http://twitter.com/chanezon 8 Avril 2010 2 Thursday, April 8, 2010

What is social? Thursday, April 8, 2010

3 Eliette, what does social mean to you? Thursday, April 8, 2010

4 Thursday, April 8, 2010

A bit of history Thursday, April 8, 2010

2007: Apps in Social Networks • Facebook, MySpace, Orkut • APIs: Facebook Platform, OpenSocial Google Confidential and Proprietary Thursday, April 8, 2010

2008: Social Networks everywhere • Facebook Connect, Google Friend Connect • APIs: OpenId, oAuth, OpenSocial • announced recently • Twitter @anywhere • Facebook Open Graph API (roadmap) Google Confidential and Proprietary Thursday, April 8, 2010

2009: Activity Streams / Real Time • Twitter, FriendFeed, Facebook NewsFeed, Google Buzz • APIs: Activitystrea.ms, Salmon, Pubsubhubbub, Webfinger (Personal Web Discovery) Google Confidential and Proprietary Thursday, April 8, 2010

2010: Geo/Mobile • FourSquare, Google Latitude, Gowalla, Twitter • APIs: GPS, W3C Geolocation Google Confidential and Proprietary Thursday, April 8, 2010

Technologies Thursday, April 8, 2010

Small Pieces Loosely Joined o Less integration cost, more value o Modular - use what you want Google Confidential and Proprietary Thursday, April 8, 2010

Open Standards • Use Open Standards where they exist o Invent as little as possible OpenId Atom Activity Streams PubSubHubbub OAuth WebFinger Salmon Google Confidential and Proprietary Thursday, April 8, 2010

The Open Stack XRDS Thursday, April 8, 2010

Thursday, April 8, 2010

Large Reach Over 800M in a year – and more to come! Thursday, April 8, 2010

Global Reach Thursday, April 8, 2010

OpenSocial Supporting Products 27 Google Confidential Thursday, April 8, 2010

Under the hood: Usage Stats • 315M+ App Installs • 85M+ Canvas Page Views / Day • 7,500+ Apps • 20+ Containers Thursday, April 8, 2010

OpenId, oAuth, Webfinger • OpenId: Login • oAuth: Authorization • Webfinger: Personal Web Discovery • see demos at http://delicious.com/chanezon/boulecristal 24 Thursday, April 8, 2010

Pubsubhubbub: poll -> push 25 Thursday, April 8, 2010

Open Source • status.net • shindig • social site • pubsubhubbub Google Confidential and Proprietary Thursday, April 8, 2010

Social Graph API For public social data Standards: FOAF, XFN Google Confidential and Proprietary Thursday, April 8, 2010

Data Liberation Front http://www.dataliberation.org/ Users should be able to control the data they store in any of Google's products. Our team's goal is to make it easier to move data in and out. Thursday, April 8, 2010

Google Social Products Thursday, April 8, 2010

Google products • Orkut • Google Friend Connect • Google Buzz • Google Web Elements • Google Wave • Social Search Google Confidential and Proprietary Thursday, April 8, 2010

Google Buzz • The Conversational Web o Email without a 'to:' field o Direct connection with willing audience Google Confidential and Proprietary Thursday, April 8, 2010

Opening to others Google Confidential and Proprietary Thursday, April 8, 2010

Google Web Elements Copy and Paste Website Content Thursday, April 8, 2010

Google Wave • Real time communication and collaboration platform • Rich set of APIs – Embedding – Gadgets – Robots – Extensions • Open Source protocol, Wave federation • Open Source server 38 Thursday, April 8, 2010

Usages Thursday, April 8, 2010

External: Nike+ 40 Thursday, April 8, 2010

Outwards: Twelpforce 41 Thursday, April 8, 2010

Internal: Socialwok 42 Thursday, April 8, 2010

Social Networking in the Enterprise 43 Thursday, April 8, 2010

Learn more about Usages: read Clara Shih’s book 44 Thursday, April 8, 2010

Social Networking begins at home: 2 very cool companies from Montreal 45 Thursday, April 8, 2010

http://www.tejimaya.com	28
http://www.jetco.biz	26
http://www.slideshare.net	21
http://www.litmanlive.co.uk	11
http://www.litmanlive.me	9
http://michaelbatistich.com	4
http://tizo.ro.skarnecki-intproj_101.dev2.dc2	3
http://www.marcomprofessional.com	2
http://www.lmodules.com	1
http://www.techgig.com	1
http://tizo.ro.skarnecki-tizo.dev2.dc2	1
http://cureforthecommondigital.collected.info	1
http://posterous.com	1
http://www.blogger.com	1
http://yamobi.ru	1
http://tejimayaform.pne.jp	1

Social Network Technologies and Usages

by Patrick Chanezon on Apr 08, 2010

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