Social Networks
          Technologies and Usages

   Patrick Chanezon
   chanezon@google.com           Montreal
   http:/...
What is social?




Thursday, April 8, 2010
3
                          Eliette, what does social mean to you?
Thursday, April 8, 2010
4



Thursday, April 8, 2010
5



Thursday, April 8, 2010
6



Thursday, April 8, 2010
7



Thursday, April 8, 2010
8



Thursday, April 8, 2010
9



Thursday, April 8, 2010
A bit of history




Thursday, April 8, 2010
2007: Apps in Social Networks


        • Facebook, MySpace, Orkut
        • APIs: Facebook Platform, OpenSocial




     ...
2008: Social Networks everywhere


        • Facebook Connect, Google Friend Connect
        • APIs: OpenId, oAuth, OpenSo...
2009: Activity Streams / Real Time


        • Twitter, FriendFeed, Facebook NewsFeed, Google Buzz
        • APIs: Activit...
2010: Geo/Mobile


        • FourSquare, Google Latitude, Gowalla, Twitter
        • APIs: GPS, W3C Geolocation




      ...
Technologies




Thursday, April 8, 2010
Small Pieces Loosely Joined

             o   Less integration cost, more value
             o   Modular - use what you wa...
Open Standards


        • Use Open Standards where they exist
          o Invent as little as possible




              ...
The Open Stack




                           XRDS




Thursday, April 8, 2010
Thursday, April 8, 2010
Large Reach




                          Over 800M in a year – and more to come!




Thursday, April 8, 2010
Global Reach




Thursday, April 8, 2010
OpenSocial Supporting Products




           27 Google Confidential


Thursday, April 8, 2010
Under the hood: Usage Stats

             • 315M+ App Installs
             • 85M+ Canvas Page Views / Day
             • ...
OpenId, oAuth, Webfinger

        •    OpenId: Login
        •    oAuth: Authorization
        •    Webfinger: Personal We...
Pubsubhubbub: poll -> push




                                25

Thursday, April 8, 2010
26



Thursday, April 8, 2010
27



Thursday, April 8, 2010
28



Thursday, April 8, 2010
29



Thursday, April 8, 2010
Open Source


        •    status.net
        •    shindig
        •    social site
        •    pubsubhubbub




        ...
Social Graph API

        For public social data
        Standards: FOAF, XFN




                                 Google ...
Data Liberation Front       http://www.dataliberation.org/




       Users should be able to control the data they store ...
Google Social Products




Thursday, April 8, 2010
Google products


        •    Orkut
        •    Google Friend Connect
        •    Google Buzz
        •    Google Web E...
Google Buzz



        • The Conversational Web

              o   Email without a 'to:' field

              o   Direct c...
Opening to others




                          Google Confidential and Proprietary


Thursday, April 8, 2010
Google Web Elements
          Copy and Paste Website Content




Thursday, April 8, 2010
Google Wave
          • Real time communication and collaboration platform
          • Rich set of APIs
                – ...
Usages




Thursday, April 8, 2010
External: Nike+




                          40

Thursday, April 8, 2010
Outwards: Twelpforce




                          41

Thursday, April 8, 2010
Internal: Socialwok




                          42

Thursday, April 8, 2010
Social Networking in the Enterprise




                                         43

Thursday, April 8, 2010
Learn more about Usages: read Clara Shih’s book




                                                 44

Thursday, April 8...
Social Networking begins at home: 2 very cool
   companies from Montreal




                                             ...
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Social Network Technologies and Usages

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Talk about social networking technologies, standards and usages at Boule de Cristal conference in Montreal

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Social Network Technologies and Usages

  1. 1. Social Networks Technologies and Usages Patrick Chanezon chanezon@google.com Montreal http://twitter.com/chanezon 8 Avril 2010 2 Thursday, April 8, 2010
  2. 2. What is social? Thursday, April 8, 2010
  3. 3. 3 Eliette, what does social mean to you? Thursday, April 8, 2010
  4. 4. 4 Thursday, April 8, 2010
  5. 5. 5 Thursday, April 8, 2010
  6. 6. 6 Thursday, April 8, 2010
  7. 7. 7 Thursday, April 8, 2010
  8. 8. 8 Thursday, April 8, 2010
  9. 9. 9 Thursday, April 8, 2010
  10. 10. A bit of history Thursday, April 8, 2010
  11. 11. 2007: Apps in Social Networks • Facebook, MySpace, Orkut • APIs: Facebook Platform, OpenSocial Google Confidential and Proprietary Thursday, April 8, 2010
  12. 12. 2008: Social Networks everywhere • Facebook Connect, Google Friend Connect • APIs: OpenId, oAuth, OpenSocial • announced recently • Twitter @anywhere • Facebook Open Graph API (roadmap) Google Confidential and Proprietary Thursday, April 8, 2010
  13. 13. 2009: Activity Streams / Real Time • Twitter, FriendFeed, Facebook NewsFeed, Google Buzz • APIs: Activitystrea.ms, Salmon, Pubsubhubbub, Webfinger (Personal Web Discovery) Google Confidential and Proprietary Thursday, April 8, 2010
  14. 14. 2010: Geo/Mobile • FourSquare, Google Latitude, Gowalla, Twitter • APIs: GPS, W3C Geolocation Google Confidential and Proprietary Thursday, April 8, 2010
  15. 15. Technologies Thursday, April 8, 2010
  16. 16. Small Pieces Loosely Joined o Less integration cost, more value o Modular - use what you want Google Confidential and Proprietary Thursday, April 8, 2010
  17. 17. Open Standards • Use Open Standards where they exist o Invent as little as possible OpenId Atom Activity Streams PubSubHubbub OAuth WebFinger Salmon Google Confidential and Proprietary Thursday, April 8, 2010
  18. 18. The Open Stack XRDS Thursday, April 8, 2010
  19. 19. Thursday, April 8, 2010
  20. 20. Large Reach Over 800M in a year – and more to come! Thursday, April 8, 2010
  21. 21. Global Reach Thursday, April 8, 2010
  22. 22. OpenSocial Supporting Products 27 Google Confidential Thursday, April 8, 2010
  23. 23. Under the hood: Usage Stats • 315M+ App Installs • 85M+ Canvas Page Views / Day • 7,500+ Apps • 20+ Containers Thursday, April 8, 2010
  24. 24. OpenId, oAuth, Webfinger • OpenId: Login • oAuth: Authorization • Webfinger: Personal Web Discovery • see demos at http://delicious.com/chanezon/boulecristal 24 Thursday, April 8, 2010
  25. 25. Pubsubhubbub: poll -> push 25 Thursday, April 8, 2010
  26. 26. 26 Thursday, April 8, 2010
  27. 27. 27 Thursday, April 8, 2010
  28. 28. 28 Thursday, April 8, 2010
  29. 29. 29 Thursday, April 8, 2010
  30. 30. Open Source • status.net • shindig • social site • pubsubhubbub Google Confidential and Proprietary Thursday, April 8, 2010
  31. 31. Social Graph API For public social data Standards: FOAF, XFN Google Confidential and Proprietary Thursday, April 8, 2010
  32. 32. Data Liberation Front http://www.dataliberation.org/ Users should be able to control the data they store in any of Google's products. Our team's goal is to make it easier to move data in and out. Thursday, April 8, 2010
  33. 33. Google Social Products Thursday, April 8, 2010
  34. 34. Google products • Orkut • Google Friend Connect • Google Buzz • Google Web Elements • Google Wave • Social Search Google Confidential and Proprietary Thursday, April 8, 2010
  35. 35. Google Buzz • The Conversational Web o Email without a 'to:' field o Direct connection with willing audience Google Confidential and Proprietary Thursday, April 8, 2010
  36. 36. Opening to others Google Confidential and Proprietary Thursday, April 8, 2010
  37. 37. Google Web Elements Copy and Paste Website Content Thursday, April 8, 2010
  38. 38. Google Wave • Real time communication and collaboration platform • Rich set of APIs – Embedding – Gadgets – Robots – Extensions • Open Source protocol, Wave federation • Open Source server 38 Thursday, April 8, 2010
  39. 39. Usages Thursday, April 8, 2010
  40. 40. External: Nike+ 40 Thursday, April 8, 2010
  41. 41. Outwards: Twelpforce 41 Thursday, April 8, 2010
  42. 42. Internal: Socialwok 42 Thursday, April 8, 2010
  43. 43. Social Networking in the Enterprise 43 Thursday, April 8, 2010
  44. 44. Learn more about Usages: read Clara Shih’s book 44 Thursday, April 8, 2010
  45. 45. Social Networking begins at home: 2 very cool companies from Montreal 45 Thursday, April 8, 2010
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