Innovation and Outsourcing - Globant Nasdaq event
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Talk given at Globant Nasdaq event http://communications.globant.com/lookfurther/site/ about what outsourcing firms need to do in order to move up the food chain from traditional outsourcing to innovating with customers. Google Innovating in the Open approach, and the story of Google and Globant collaboration on OpenSocial.
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Innovation and Outsourcing - Globant Nasdaq event
- 1. Innovation and Outsourcing May 13, 2010 Patrick Chanezon Developer Relations Manager, Google chanezon@google.com http://twitter.com/chanezon Monday, May 17, 2010
- 2. I’m an API guy • Bill Joy: "Innovation happens elsewhere" • Google innovates a lot with products • Innovation happens at the edges • Huge leverage to help external developers innovate on top of our Platforms • From 1 to 70 APIs in 5 years • Ads, Mobile, Geo, Cloud, Browser, Social,... • http://code.google.com/ for the list • cf @timoreilly Internet OS blog posts • My job: Build an ecosystem around the APIs • User's choice: get their data out, Data Liberation Front Monday, May 17, 2010
- 3. These days I fly in the clouds 3 Monday, May 17, 2010
- 4. What is a developer advocate? • Influencer • Connector • Communicator • Techie • Business savvy • Makes things happen • Responsible for the reputation of the product • Responsible for growth of ecosystem Monday, May 17, 2010
- 5. 1. Evangelism: "selling the dream" Thx @guykawasaki to let me reproduce the image 5 Monday, May 17, 2010
- 6. 2. Partners: building the ecosystem • Developers! Developers! Developers! cf image at http://i.zdnet.com/blogs/ballmer3.jpg :-) 6 Monday, May 17, 2010
- 7. Defining the ecosystem • Be Comprehensive • Developers but also.... • VCs • Startups, ISVs, Large companies • Outsourcing firms • Platform vendors • Consulting firms • Analysts • Training companies, book writers, • Tool vendors • Ad agencies, media companies, brands 7 Monday, May 17, 2010
- 8. What role should outsourcing firms play in innovation? • Early adopters • Partner with platform providers inventing new technologies • Help ecosystem get started, reap benefits when it grows • reputation, lead in new markets • Apply technologies to new business problems • What I’m looking for in outsourcing partners for innovation projects • Google-like Corporate Culture favoring innovation • Investment, shared risk taking • Diverse skill pool • Fast turnaround • Flawless execution 8 Monday, May 17, 2010
- 9. Traits of Google Enterprise Culture for Innovation • Infrastructure Culture • Universality • Design Principles • Inspiration driven by data • Risk • Agile • Open Source • APIs • Googleyness • The world is flat • Do no evil • Getting the right People • Strategic patience Monday, May 17, 2010
- 10. Infrastructure culture Monday, May 17, 2010
- 11. Universality Monday, May 17, 2010
- 12. What makes a design "Googley"? Monday, May 17, 2010
- 13. Inspiration driven by Data Monday, May 17, 2010
- 14. Fail often, fail quickly, and learn Monday, May 17, 2010
- 15. Agile Development Processes Monday, May 17, 2010
- 16. Open Source Culture Monday, May 17, 2010
- 17. API Culture Monday, May 17, 2010
- 18. Googleyness Monday, May 17, 2010
- 19. The world is flat Monday, May 17, 2010
- 20. Getting the right people Monday, May 17, 2010
- 21. Strategic patience Monday, May 17, 2010
- 22. Harvard Business Review article • “Reverse Engineering Google’s Innovation Machine”, HBR april 2008, Bala Iyer and Thomas Davenport • http://harvardbusinessonline.hbsp.harvard.edu/hbsp/hbr/articles/article.jsp?ml_action=get-article&articleID=R0804C • They got it right • Indentified many aspects of what makes Google culture work well for innovation • And provide a process to help you adapt some of its elements to your business • More details about Google Innovation culture at http://www.slideshare.net/chanezon/google-innovation-culture Monday, May 17, 2010
- 23. Bad Story • Real life example:-) 23 Monday, May 17, 2010
- 24. Good Story: Globant + Google • Google Checkout • testing the API, traditional outsourcing job • did it so well we gave a talk at JavaOne with them about the framework they built • OpenSocial • Involved from inception • Participated in standard discussion and Open Source project • Hired by social ningetworks to build their implementation • Hired by first large consumer company to create their own social network • Developer events together worldwide • Cloud: created a practice 24 Monday, May 17, 2010
- 25. Other examples • Impetus in India • Ported Apache Shindig Java to Python/App Engine • SFEIR in France • GWT, Android, Google Apps, App Engine, Wave • enterprise cloud apps • Their CTO, Didier Girard, became a Guru in dev community • Cap Gemini • Google Apps, App Engine • Valeo, first enterprise apps in the cloud 25 Monday, May 17, 2010
- 26. Trends to explore in 2010 • Cloud computing coming to the enterprise • Google Apps marketplace • Mobile apps • Android market • Social • From apps to ActivityStream: Facebook, Twitter, Buzz • Decentralization of social networking use: FB Social Graph, Google Friend Connect • Browser • HTML5 mainstream this year: Firefox, Chrome, Safari, Opera • IE9 26 Monday, May 17, 2010
- 27. Conclusion • Innovation involves risk • takes guts, need solid management team willing to take risks • need the right corporate culture • Innovation is like surfing • You want to be at the wave’s crest, in the foam • This is where you will acquire most speed • If you catch the wave at the right time, it’s hard for others to follow you! 27 Monday, May 17, 2010
- 28. Monday, May 17, 2010