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Keeping it real, always: Values-based business at Etsy
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Keeping it real, always: Values-based business at Etsy


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This presentation was part of the Vivid Ideas segment of the Vivid Sydney Festival in May 2012. …

This presentation was part of the Vivid Ideas segment of the Vivid Sydney Festival in May 2012.

From the Vivid Ideas site: "Etsy CEO Chad Dickerson will share the ideals behind Etsy's mission to empower people to change the way the global economy works."

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  • 1. Keeping it real, always: Values-based business at Etsy Chad Dickerson CEO, Etsy Presented at Vivid Ideas, Sydney, Australia, May 31, 2012Podcast:
  • 2. ETSY BY THE NUMBERS$525MM community sales875,000 active sellers41MM unique visitors15MM registered members150 countries photo by Jared Tarbell
  • 3. $525MM
  • 4. “ grossallow for the health… does not national product of our children, the quality of their education, or the joy of their play, the beauty of our poetry or the strength of our marriages. . . it measures everything, in short, except that which makes life worthwhile. Robert Kennedy, US Senator 1968
  • 5. “ I love being being my own boss and being in control of my daily life. It is so liberating. Nicole Carey Shop: nicolecarey Etsy Blog, October 11, 2011
  • 6. “ I sell to people all over the country and world and getting to meet new people is really the best part of it all. Making new relationships has been uplifting. Michael West Shop: WestVintageTradingCo Etsy Blog, November 8, 2011
  • 7. “ handmade is an expression of one’s inner love of the world, its people, the very experience of being a part of this diverse and beautiful planet. Rodger Thomas Shop: BenClifDesigns Etsy Blog, May 30, 2012
  • 8. 875,000 stories
  • 9. ETSY’S VISIONA new economy where self-sufficiency, durability, andhappiness are the keymeasures of success.
  • 10. Photo credit:
  • 11. Company Community
  • 12. Peter Drucker
  • 13. “ [the corporation’s] social function as a community is as important as its economic function as an efficient producer. Peter Drucker Concept of the Corporation 1946
  • 14. CommunityCompany
  • 15. ORGANIZING AROUND THE VISIONA new economy where self-sufficiency, durability, andhappiness are the keymeasures of success.
  • 16. Be the change you seek.
  • 17. With the rise of small businesses around the world wefeel hope and see real opportunities: Opportunities forus to measure success in new ways… to build local,living economies, and most importantly, to help createa more permanent future. — Hello Etsy, September 2011
  • 18. “ this is possibly not only the best conference ever, but potentially one of the most important to the global economy. Angela D’Alton Hello Etsy attendee (now Etsy employee!)
  • 19. ETSY VALUES We are a mindful, transparent, and humane business. We plan and build for the long term. We value craftsmanship in all we make. We believe fun should be part of everything we do. We keep it real, always.
  • 21. THE B CORP: A BETTER WAY TO DO BUSINESS B Corps (“benefit corporations”) use the power of business to solve social and environmental problems.
  • 22. B IMPACT ASSESSMENTFramework for measurement that is:• Independent• Comprehensive• Transparent• Comparable
  • 23. B IMPACT ASSESSMENT: FOUR KEY AREAS• Governance• Workers• Community• Environment
  • 25. COMMUNITY: HACKER SCHOOL• 3-month, full-time school to become better programmer• Joint program with Hacker School to bring more women into technology• 20 full scholarships for women• Providing space
  • 26. ENVIRONMENT: COMPOSTING 272 kg/month refuse from Eatsy delivered by bike. . . .
  • 27. ... and converted tocompost at Red Hook Community Farms
  • 28.
  • 29. Be the change you seek.
  • 30. B Corp + Funding
  • 31. B CORP DECLARATION OF INTERDEPENDENCEWe hold these truths to be self-evident:That we must be the change we seek in the world;That all business ought to be conducted as if peopleand place mattered;That, through their products, practices, and profits,businesses should aspire to do no harm and benefitall.To do so, requires that we act with theunderstanding that we are each dependent uponanother and thus responsible for each other andfuture generations.
  • 32. photo by zizzybaloobah Last year, $525 million (USD) changed hands among people on Etsy.
  • 33. The Etsy economy represents about8.75 ten-thousandths of one percent of the global economy. 0.00000875
  • 34. Many small things.
  • 35. As we grow, we want to makethe rest of the world more like Etsy.
  • 36. THE SHARING ECONOMY: A QUIET REVOLUTION“ This sharing economy is based on people coming together to create their own markets...[like]Etsy ... This new shared market economy is being driven by a quiet revolution... This movement is inadvertently creating a new economic engine that has the potential to reorganize our economy. Occupy Big Business: The Sharing Economy’s Quiet Revolution Sara Horowitz in The Atlantic, December 6, 2011