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5000 business plans,
             50 deals,
           25 write-offs
Lessons learnt from 25 years in VC

 Chris Golis MA MBA FAICD FAIM

             © Christopher Golis 2010   1
Agenda
• Who am I?
• 5 key lessons
• Q&A




                  Christopher Golis 2010   2
Who am I?
•   Graduate of Cambridge, LBS, SIA
•   Started working in 1967
•   IT (general manager) Financial Services (VC)
•   Director of some 30 companies
•   Neverfail, Scitec/VeCommerce
•   Nanyang Founder in 1994, raised $140m
•   Fellow of AICD and FAIM
•   Author of 3 books

                      Christopher Golis 2010       3
1992
                                 1989




                          2007




       Christopher Golis 2010           4
Who am I?
• Australia’s expert practical EQ
• Emotions drive people; people drive
  performance.
• Workshop attendees:
  – Recognise the hidden 7 core emotions
  – Skills self- and social mastery
• www.emotionalintelligencecourse.com


                    Christopher Golis 2010   5
Lesson #1: Do you have a Sustainable
     Competitive Advantage (SCA)
• Finished Cambridge 1967
• Joined IBM North London working in Welwyn Garden
  City
• 2 years later joined start-up based in Oxford Circus
• Went from this                  to this
•




                       Christopher Golis 2010            6
Computer Time International Limited
• Sold the night shift on other people’s
  computers
• 4 major customers
• Decided to rent own computer (largest in the
  UK)
• Employed as systems programmer
• Only 2 customers came across
• In the tank after 9 months: Undercapitalised?
                   Christopher Golis 2010         7
Why CTIL was always going to fail




             Christopher Golis 2010   8
Successful SCAs
•   Cochlear
•   Resmed
•   Neverfail SpringWater
•   CBD printer

    “If you don’t have a competitive advantage don’t compete.”

    Jack Welch, former CEO General Electric


                           Christopher Golis 2010                9
Lesson #2 Lease the Pencils
• Dialog International - 1969
• Computer timeshare on
  IBM computer $8 million
  capital 50/50
• $2m to set up Dialog UK
• 100 terminals
• 98 in-house application
  programmers
• 2 customers
• Separate H/0 5 miles away
                      Christopher Golis 2010   10
Lesson #3 Know the Game 1986


•   Founders put in $50K - $50K
•   Govt. grant of $200K - $250K
•   Angels put in $500K - $1.5M
•   1st VC round $1M - $4M
•   2nd VC round $2M - $10M
•   List raising $10M   - $50M
                 Christopher Golis 2010   11
Visit to 5 of top 10 VCs in USA


• What is VC heaven?
• ‘I have 3% of Tandem’




              Christopher Golis 2010   12
Funds are raised in stages


  8
  6
$M 4
  2
  0
       -3   -2           -1          IPO   1
            Christopher Golis 2010             13
Founder’s ownership decreases


80%

60%

40%

20%

 0%
      -3   -2           -1           IPO   1


                Christopher Golis 2010         14
Value of equity increases


     25
     20
     15
$M
     10
      5
      0
          -3   -2              -1       IPO   1


               Christopher Golis 2010             15
www.yahoo.com

•   1994 David Filo & Jerry Yang start web-index
•   Late 1994 Sequoia Capital $1m for 25% $4m
•   Early 1995 5 VCs $9m for 20%         $45m
•   Late 1995 Softbank $100m for 30%          $330m
•   Listed early 1996: $300m for 25%          $1.2b
•   At valuation $100 b what are they worth?
•   75% x 80% x 70% x 75% = 30%

                      Christopher Golis 2010    16
Peg Technologies

    Date     Who         Amount                    Val. $m
•   1990 Founder         $100k                      $0.1m
•   2/99 SGDCL           $0.75m                     $2.25m
•   12/99 Gowings        $3m                        $18m
         & SGDCL
•   6/00 IPO           $12m                        $60m

    What is founder now worth?

2/3 x 5/6 x 4/5 = 40/90 = 44% of $60m = $26.7m
                          Christopher Golis 2010             17
http://www.youtube.com/watch?v=WX2METdzjxU
          Christopher Golis 2010             18
Entrepreneur’s objective


Not this!      Shareholdings


       Inv 1
        51%




                                         Founder
                                           49%


                Christopher Golis 2010             19
But this!!


              Shareholdings


         Inv4                          Inv5
Inv3     12%                           12%
12%



Inv2
12%                                           Founder
       Inv1                                     40%
       12%

              Christopher Golis 2010                    20
Lesson #4 Steve Gilbert’s 3 stages of
       Entrepreneurship 2002
• Stage 1 – come up with idea & start the
  business
• Stage 2 – rapidly grow the business
• Stage 3 – manage the far flung empire




                   Christopher Golis 2010   21
Andrew Demetriou




• Best Sports CEO in Australia
• Great Stage III manager High IQ High EQ
• Had to be replaced as Stage I CEO
                  Christopher Golis 2010    22
Lesson #5 Grab the gold ring
• 1975 Chris Golis & Lonely Planet
• 1980 Gordon Bell & DEC
• 1994 Sheridan Forbes & Yahoo




                   Christopher Golis 2010   23
Australia’s big problems
• Too risky to send the elevator back down
• 6σ
• Only 2 or 3 markets – need an export strategy




                   Christopher Golis 2010         24
No Elevators
“If you have done well in your chosen career, it’s
   your obligation to send the elevator back
   down. Inspire and give opportunities to others
   on the way up.” Jack Lemmon as quoted by
   Kevin Spacey AFR 23 October 2010
• 700 state & federal laws about directors’
   liability
• Why I am not a director

                    Christopher Golis 2010       25
6σ




6σ = 3 in a million
Christopher Golis 2010   26
Population Centres
New York-Northern New Jersey-Long Island           19.1
Los Angeles-Long Beach-Santa Ana                   12.9
Chicago-Joliet-Naperville                          9.6
Dallas-Fort Worth-Arlington                        6.4
Philelphia-Camden-Wilmington                       6.0
Houston-Sugar Land-Baytown,                        5.9
Miami-Fort Lauderdale-Pompano Beach                5.5
Washington-Arlington-Alexandria,                   5.5
Atlanta-Sandy Springs-Marietta                     5.5
Boston-Cambridge-Quincy                            4.6

Sydney Newcastle Wollongong                        5.5
Melbourne -Geelong                                 4.3

                          Christopher Golis 2010          27
Q&A
• Why did you choose this seminar before all
  the others you could have attended this
  month?
• What was the #1 thing that impressed you in
  my profile?
• How did you find out about today’s event?



                   Christopher Golis 2010       28
Call to Action
•   Readers are leaders: Buy E&VC
•   Contact Chris Golis cgolisau@gmail.com
•   www.emotionalintelligencecourse.com
•   1 day workshops:
    – EQ in Selling: The Most Useful Sales Technique I
      have ever used
    – EQ in Management: Lifting Your Level of
      Emotional Intelligence

                        Christopher Golis 2010           29

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5000 Business Plans 50 Deals 25 Writeoffs

  • 1. 5000 business plans, 50 deals, 25 write-offs Lessons learnt from 25 years in VC Chris Golis MA MBA FAICD FAIM © Christopher Golis 2010 1
  • 2. Agenda • Who am I? • 5 key lessons • Q&A Christopher Golis 2010 2
  • 3. Who am I? • Graduate of Cambridge, LBS, SIA • Started working in 1967 • IT (general manager) Financial Services (VC) • Director of some 30 companies • Neverfail, Scitec/VeCommerce • Nanyang Founder in 1994, raised $140m • Fellow of AICD and FAIM • Author of 3 books Christopher Golis 2010 3
  • 4. 1992 1989 2007 Christopher Golis 2010 4
  • 5. Who am I? • Australia’s expert practical EQ • Emotions drive people; people drive performance. • Workshop attendees: – Recognise the hidden 7 core emotions – Skills self- and social mastery • www.emotionalintelligencecourse.com Christopher Golis 2010 5
  • 6. Lesson #1: Do you have a Sustainable Competitive Advantage (SCA) • Finished Cambridge 1967 • Joined IBM North London working in Welwyn Garden City • 2 years later joined start-up based in Oxford Circus • Went from this to this • Christopher Golis 2010 6
  • 7. Computer Time International Limited • Sold the night shift on other people’s computers • 4 major customers • Decided to rent own computer (largest in the UK) • Employed as systems programmer • Only 2 customers came across • In the tank after 9 months: Undercapitalised? Christopher Golis 2010 7
  • 8. Why CTIL was always going to fail Christopher Golis 2010 8
  • 9. Successful SCAs • Cochlear • Resmed • Neverfail SpringWater • CBD printer “If you don’t have a competitive advantage don’t compete.” Jack Welch, former CEO General Electric Christopher Golis 2010 9
  • 10. Lesson #2 Lease the Pencils • Dialog International - 1969 • Computer timeshare on IBM computer $8 million capital 50/50 • $2m to set up Dialog UK • 100 terminals • 98 in-house application programmers • 2 customers • Separate H/0 5 miles away Christopher Golis 2010 10
  • 11. Lesson #3 Know the Game 1986 • Founders put in $50K - $50K • Govt. grant of $200K - $250K • Angels put in $500K - $1.5M • 1st VC round $1M - $4M • 2nd VC round $2M - $10M • List raising $10M - $50M Christopher Golis 2010 11
  • 12. Visit to 5 of top 10 VCs in USA • What is VC heaven? • ‘I have 3% of Tandem’ Christopher Golis 2010 12
  • 13. Funds are raised in stages 8 6 $M 4 2 0 -3 -2 -1 IPO 1 Christopher Golis 2010 13
  • 14. Founder’s ownership decreases 80% 60% 40% 20% 0% -3 -2 -1 IPO 1 Christopher Golis 2010 14
  • 15. Value of equity increases 25 20 15 $M 10 5 0 -3 -2 -1 IPO 1 Christopher Golis 2010 15
  • 16. www.yahoo.com • 1994 David Filo & Jerry Yang start web-index • Late 1994 Sequoia Capital $1m for 25% $4m • Early 1995 5 VCs $9m for 20% $45m • Late 1995 Softbank $100m for 30% $330m • Listed early 1996: $300m for 25% $1.2b • At valuation $100 b what are they worth? • 75% x 80% x 70% x 75% = 30% Christopher Golis 2010 16
  • 17. Peg Technologies Date Who Amount Val. $m • 1990 Founder $100k $0.1m • 2/99 SGDCL $0.75m $2.25m • 12/99 Gowings $3m $18m & SGDCL • 6/00 IPO $12m $60m What is founder now worth? 2/3 x 5/6 x 4/5 = 40/90 = 44% of $60m = $26.7m Christopher Golis 2010 17
  • 18. http://www.youtube.com/watch?v=WX2METdzjxU Christopher Golis 2010 18
  • 19. Entrepreneur’s objective Not this! Shareholdings Inv 1 51% Founder 49% Christopher Golis 2010 19
  • 20. But this!! Shareholdings Inv4 Inv5 Inv3 12% 12% 12% Inv2 12% Founder Inv1 40% 12% Christopher Golis 2010 20
  • 21. Lesson #4 Steve Gilbert’s 3 stages of Entrepreneurship 2002 • Stage 1 – come up with idea & start the business • Stage 2 – rapidly grow the business • Stage 3 – manage the far flung empire Christopher Golis 2010 21
  • 22. Andrew Demetriou • Best Sports CEO in Australia • Great Stage III manager High IQ High EQ • Had to be replaced as Stage I CEO Christopher Golis 2010 22
  • 23. Lesson #5 Grab the gold ring • 1975 Chris Golis & Lonely Planet • 1980 Gordon Bell & DEC • 1994 Sheridan Forbes & Yahoo Christopher Golis 2010 23
  • 24. Australia’s big problems • Too risky to send the elevator back down • 6σ • Only 2 or 3 markets – need an export strategy Christopher Golis 2010 24
  • 25. No Elevators “If you have done well in your chosen career, it’s your obligation to send the elevator back down. Inspire and give opportunities to others on the way up.” Jack Lemmon as quoted by Kevin Spacey AFR 23 October 2010 • 700 state & federal laws about directors’ liability • Why I am not a director Christopher Golis 2010 25
  • 26. 6σ 6σ = 3 in a million Christopher Golis 2010 26
  • 27. Population Centres New York-Northern New Jersey-Long Island 19.1 Los Angeles-Long Beach-Santa Ana 12.9 Chicago-Joliet-Naperville 9.6 Dallas-Fort Worth-Arlington 6.4 Philelphia-Camden-Wilmington 6.0 Houston-Sugar Land-Baytown, 5.9 Miami-Fort Lauderdale-Pompano Beach 5.5 Washington-Arlington-Alexandria, 5.5 Atlanta-Sandy Springs-Marietta 5.5 Boston-Cambridge-Quincy 4.6 Sydney Newcastle Wollongong 5.5 Melbourne -Geelong 4.3 Christopher Golis 2010 27
  • 28. Q&A • Why did you choose this seminar before all the others you could have attended this month? • What was the #1 thing that impressed you in my profile? • How did you find out about today’s event? Christopher Golis 2010 28
  • 29. Call to Action • Readers are leaders: Buy E&VC • Contact Chris Golis cgolisau@gmail.com • www.emotionalintelligencecourse.com • 1 day workshops: – EQ in Selling: The Most Useful Sales Technique I have ever used – EQ in Management: Lifting Your Level of Emotional Intelligence Christopher Golis 2010 29

Editor's Notes

  1. “If you have done well in your chosen career, it’s your obligation to send the elevator back down. Inspire and give opportunities to others on the way up.” Jack Lemmon as quoted by Kevin Spacey AFR 23 October 2010