Your SlideShare is downloading. ×
0
My podcasting life
My podcasting life
My podcasting life
My podcasting life
My podcasting life
My podcasting life
My podcasting life
My podcasting life
My podcasting life
My podcasting life
My podcasting life
My podcasting life
My podcasting life
My podcasting life
My podcasting life
My podcasting life
My podcasting life
My podcasting life
My podcasting life
My podcasting life
My podcasting life
My podcasting life
My podcasting life
My podcasting life
My podcasting life
My podcasting life
My podcasting life
My podcasting life
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

My podcasting life

1,947

Published on

My experiences in audio podcasting for Intute: Social Sciences and some thoughts on podcasts in general

My experiences in audio podcasting for Intute: Social Sciences and some thoughts on podcasts in general

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,947
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. My Podcasting life … or the reverse Obama effect Paul Ayres Intute: Social Sciences http://www.intute.ac.uk/socialsciences/podcast/
  • 2. My hopes for Audacity <ul><li>Podcast idealism from autumn 2005 </li></ul><ul><li>Chance for independent voices to shine </li></ul><ul><li>Hobbyist beginnings </li></ul><ul><li>Opportunity to make a name for yourself </li></ul><ul><li>Yes we can, pretend to be radio DJs </li></ul>
  • 3. My podcast standpoint <ul><li>Experience - using podcasts to promote services / research, rather than teaching and learning </li></ul><ul><li>A podcast is … </li></ul><ul><li>Audio – videos are more likely to be learning objects and vlogging does not need RSS </li></ul><ul><li>Regular – one audio file does not constitute a podcast, must have a sense of regularity </li></ul><ul><li>Syndicated via RSS – otherwise it’s an online audio file that has been possible for years </li></ul><ul><li>… a bit of a fundamentalist viewpoint I know! </li></ul>
  • 4. Social Science Voices <ul><li>One-off proof of concept show </li></ul><ul><li>Designed to tie-in with ESRC Social Science week in March 2006 </li></ul><ul><li>Podcasting conceit as a 20 minute programme released in parts </li></ul><ul><li>Made available using WordPress blog, takes care of RSS feed, enables show notes </li></ul><ul><li>Generated a lot in interest – over 1000 downloads during the week </li></ul>
  • 5. Social Science Voices <ul><li>Introduction to online audio and some of the sound based resources already out there </li></ul><ul><li>Look at research, teaching and learning, marketing uses of online audio </li></ul><ul><li>Makes me squirm to listen to it now, but got lots of good feedback at the time </li></ul><ul><li>http://www. intute .ac. uk / socialsciences /archive/ esrc _ socsciweek /2006/voices.html </li></ul>
  • 6.  
  • 7. Intute: Social Sciences Podcast <ul><li>Pilot series of 12 shows from October 2006 to March 2007 </li></ul><ul><li>Mini-project with equipment budget and evaluation report at the end </li></ul><ul><li>Featured news, new resources on Intute and interviews </li></ul><ul><li>15 minute show produced fortnightly made available on existing blog </li></ul><ul><li>http://www. intute .ac. uk / socialsciences / blog /category/ podcast /page/4/ </li></ul>
  • 8.  
  • 9. Intute: Social Sciences Podcast <ul><li>Went from zero to a few hundred listeners per episode by the end of the run </li></ul><ul><li>Took at least half a day per episode to produce - script, record, edit, source guests </li></ul><ul><li>Twin track online publicity campaign / getting into iTunes, as promoting the Intute: Social Sciences blog at the same time </li></ul>
  • 10. Intute: Social Sciences Podcast <ul><li>Good points </li></ul><ul><li>Regarded as professionally produced </li></ul><ul><li>Interview segments seen as most interesting aspect of the show </li></ul><ul><li>Seen as innovative, led to further opportunities, writing articles etc. </li></ul>
  • 11.  
  • 12. Intute: Social Sciences Podcast <ul><li>Other feedback </li></ul><ul><li>Fortnightly not often enough to remember that is exists </li></ul><ul><li>Non-interview content criticised as being easily available in text format </li></ul><ul><li>Little evidence that it reached an audience that hadn’t already heard of Intute </li></ul><ul><li>Most popular shows coincide with traditional publicity mentions – article in a journal and a guest with an extensive email contact list </li></ul>
  • 13. Intute: Social Sciences Podcast <ul><li>Conclusions </li></ul><ul><li>Not sustainable to carry on with podcasts due to time taken to produce them versus potential / actual audience </li></ul><ul><li>Carry on with occasional audio downloads of interviews with people encountered in normal pattern of work </li></ul><ul><li>Podcasting seen as a mystery to many and still need to explain terminology and processes </li></ul>
  • 14. Economics interviews <ul><li>Existing contact had videos of interviews with economics researchers </li></ul><ul><li>Stripped out audio and made these available as podcasts </li></ul><ul><li>Professional journalist interviewing a researcher who has just completed a 1 day media training course </li></ul><ul><li>Jargon free but not dumbed down, usually about 10 minutes long </li></ul><ul><li>Several series of interviews surfaced on the Why Study Economics and Intute: Social Sciences blogs </li></ul><ul><li>http:// whystudyeconomics .ac. uk / blog /category/audio/ </li></ul>
  • 15.  
  • 16. Economics interviews <ul><li>Collaboration between Intute: Social Sciences, Economics Network and Royal Economic Society </li></ul><ul><li>Most success when themed around events such as the Royal Economic Society annual conference </li></ul><ul><li>Nearly 5000 downloads in month of release and ongoing downloads of most popular interviews of few hundred a month </li></ul><ul><li>Accompanied by press release, links to Internet sites / relevant research and Intute searches </li></ul>
  • 17. Economics interviews <ul><li>Did approach some publishers for funding to make it an ongoing series </li></ul><ul><li>Some interest from them but not enough to pay for time at FEC rates </li></ul><ul><li>Passed on podcast knowledge and led to further series elsewhere, which are continuing </li></ul><ul><li>Centre for Market and Public Organisation http://www.bristol.ac.uk/cmpo/audio </li></ul><ul><li>Vox Talks – Centre for Economic Policy Research http://www. voxeu .org/index. php ?q=node/1260 </li></ul>
  • 18.  
  • 19.  
  • 20. Lessons learnt <ul><li>Sustainability – time (can’t just plug-in and rant), clear aims, measure impact </li></ul><ul><li>Length – keep it brief, you are competing with the 3 minute pop song </li></ul><ul><li>Format – monologues are monotonous, conversation is king (preferably queen) </li></ul><ul><li>Equipment – try before you buy or risk wasting the budget </li></ul>
  • 21. Lessons learnt - Equipment
  • 22. Podcasting in context <ul><li>Language confuses users – What is a podcast? Do I need an iPod? </li></ul><ul><li>Process confuses users – subscribe concept implies payment even in iTunes </li></ul><ul><li>80% of podcasts listened to on a PC (Rajar, Jan 2008) not on an mp3 player </li></ul><ul><li>Still a niche activity – 19% have downloaded a podcast, only 3% on typical day (Pew, Aug 2008) </li></ul>
  • 23.  
  • 24. Podcasting in context <ul><li>Independent voices soon drowned out once mainstream media started using iTunes </li></ul><ul><li>Akin to what is happening with online video, user generated content versus need of service providers to raise revenue </li></ul><ul><li>Are there any academics who have made their name through audio podcasting? </li></ul><ul><li>Compare and contrast with blogging or even YouTube videos </li></ul>
  • 25. Podcasting in education <ul><li>Not news to us, but off-putting to potential users? </li></ul><ul><li>Given limited resources, where should effort go? </li></ul><ul><li>Is correct response to queries from academics Yes we can or Yes you can? </li></ul><ul><li>Source: CMU, June 2007 </li></ul>
  • 26. Podcasting in education <ul><li>Questions to consider </li></ul><ul><li>What are the quick-wins for using audio in Higher Education? </li></ul><ul><li>Are research / marketing uses of audio easier than teaching and learning uses? </li></ul><ul><li>Does audio = radio and therefore = communication rather than an enduring asset? </li></ul><ul><li>Are there lessons to be learnt from audio podcasting when creating more complex learning objects? </li></ul><ul><li>Does low level of uptake create a training need or indicate lack of real usefulness? </li></ul>
  • 27. Further reading / links <ul><li>Intute search for podcast resources </li></ul><ul><li>http://www.intute.ac.uk/cgi-bin/search.pl?term1=podcast* </li></ul><ul><li>Intute search for sound resources </li></ul><ul><li>http://www.intute.ac.uk/cgi-bin/advancedsearch.pl?restype=Sound </li></ul><ul><li>Intute: Social Sciences podcasts </li></ul><ul><li>http://www. intute .ac. uk / socialsciences / podcast / </li></ul><ul><li>Delicious links about podcasting </li></ul><ul><li>http://delicious.com/cfbloke/podcasts </li></ul>
  • 28. Thanks for listening <ul><li>Paul Ayres </li></ul><ul><li>[email_address] </li></ul><ul><li>Website </li></ul><ul><li>http://www.intute.ac.uk/socialsciences/ </li></ul>

×