Introduction to
Presentation
Content Curation
Cendrine Marrouat
Google+: Cendrine Marrouat
Twitter: @cendrinemedia
Website...
What Is Content Curation?
Customized and relevant
content delivered directly to
audiences
Filtering
Selecting
Organizing
"...
Why Content Curation?
We need filters
They relate better to content relayed by those they trust.
People have busy lives
Wh...
Powerful branding tool!
Build traffic
6
5
Build your
community
7
Complement
the creative
process
2
Serve your
audience
1
S...
Some Ideas to Leverage Content Curation
Customer Service
Adobe's CMO.com curates and provides digital marketing insights & inspiration
for senior marketing execut...
"Exclusivity" Program
Every two weeks, Suzan St Maur of HowToWriteBetter.net sends her newsletter
subscribers a roundup of...
Interactions with Audiences, Leaders, & Brands
Showcase other people's content
in your niche to:
- Garner attention / resp...
News & Developments in Your Industry
Remember this: In social
media, your audience is
international.
Curating the latest e...
Team Spirit Building
Curation involves three
processes: research, self-
education, and sharing.
Encouraging staff to curat...
Examples of Content to Curate
Tips from experts Presentations
Events
Articles Stats
to Curate ContentTools
More tools: your own blog, Google+, Pinterest, and RebelMouse
Scoop.it List.ly
Storify
Paper.li
to Find Content to CurateTools
More tools: Topsy, AllTop, Google+, and valuable blogs in your niche.
Twitter lists Swayy
G...
Some Tips to Be a Great Curator
Be creative
Rework titles
Cite sources
Customize intros based on social
networks
Support /...
Some Curators to Follow
Robin Good
masternewmedia.org
Martin Smith
curagami.com
John Thomas
thenetworkeronline.wordpress.c...
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Introduction to content curation

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Published on

Did you know that content curation is a fantastic branding tool? Discover why in this presentation by Cendrine Marrouat.

Content:
- What is content curation?
- Why content curation?
- Benefits of content curation
- Ideas to leverage content curation
- Examples of content to curate
- Examples of content curation tools
- Tips to become a great content curator
- A few great curators to follow

Published in: Business, Technology

Introduction to content curation

  1. 1. Introduction to Presentation Content Curation Cendrine Marrouat Google+: Cendrine Marrouat Twitter: @cendrinemedia Website: www.socialmediaslant.com
  2. 2. What Is Content Curation? Customized and relevant content delivered directly to audiences Filtering Selecting Organizing "The process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme." - Beth Kanter* *http://www.bethkanter.org/content-curation-101
  3. 3. Why Content Curation? We need filters They relate better to content relayed by those they trust. People have busy lives What we read and share says a lot about who we are and what moves us. Brands don’t always have time to produce content.
  4. 4. Powerful branding tool! Build traffic 6 5 Build your community 7 Complement the creative process 2 Serve your audience 1 Share your thoughts in a different way 4 Show your personality 3 Establish your expertise Benefits of Content Curation
  5. 5. Some Ideas to Leverage Content Curation
  6. 6. Customer Service Adobe's CMO.com curates and provides digital marketing insights & inspiration for senior marketing executives around the globe.
  7. 7. "Exclusivity" Program Every two weeks, Suzan St Maur of HowToWriteBetter.net sends her newsletter subscribers a roundup of her favorite articles on business writing and blogging.
  8. 8. Interactions with Audiences, Leaders, & Brands Showcase other people's content in your niche to: - Garner attention / respect for your work - Create networking opportunities - Open the door to cooperative advertising and branding
  9. 9. News & Developments in Your Industry Remember this: In social media, your audience is international. Curating the latest events in real-time is a great way to build up your expertise and credibility.
  10. 10. Team Spirit Building Curation involves three processes: research, self- education, and sharing. Encouraging staff to curate content fosters a culture based on respectful / valuable exchanges of ideas. It’s also a great way to understand the interests and strengths of each member of a team.
  11. 11. Examples of Content to Curate Tips from experts Presentations Events Articles Stats
  12. 12. to Curate ContentTools More tools: your own blog, Google+, Pinterest, and RebelMouse Scoop.it List.ly Storify Paper.li
  13. 13. to Find Content to CurateTools More tools: Topsy, AllTop, Google+, and valuable blogs in your niche. Twitter lists Swayy Google Alerts LinkedIn Pulse
  14. 14. Some Tips to Be a Great Curator Be creative Rework titles Cite sources Customize intros based on social networks Support / encourage other curators Add context in your own voice Tag authors
  15. 15. Some Curators to Follow Robin Good masternewmedia.org Martin Smith curagami.com John Thomas thenetworkeronline.wordpress.com Kelly Hungerford paper.li Jan Gordon curatti.com
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