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Your Website Is Ugly!
1. YOUR WEBSITE
IS UGLY!
make it pretty with
OPEN SOURCE CMS
Ceci Dadismanı
Director of Marketing & PR/Palm Beach Operaı
President/CeciCreativeı
2. Who is ceci?
Director of Marketing & PR @ Palm Beach
Operaı
Professional classical singerı
Arts marketing consultantı
Digital marketing nerdı
Native Pittsburgherı
Pittsburgh Steelers & WVU Mountaineer fanı
3. YOU KNOW
YOUR
WEBSITE IS
UGLY IF…
Y can’t update it yourselfı
ou
Y can’t easily add photos and videosı
ou
It was built or is managed using things like
FrontPage, Contribute, or iWebı
It takes longer than 5 minutes to update textı
4. IT IS 2011. There is NO
EXCUSE for having a bad
website anymore…
5.
6. Why do I
need to
change my
site?
Website is #1 piece in the marketing puzzleı
Content is kingı
Improves search engine resultsı
Keeps existing customers engagedı
7. Since I know SOME OF
YINZ like stats…
70% of the links search users 75% of users never scroll
click on are organic – not paid.ı past the first page of search results.ı
OTHER
5%
PAID
25%
ORGANIC
FIRST PAGE
70%
ONLY!ı
Source: MarketingSherpaı Source: Marketshare.Histlink.comı
8. What is
open source
CMS?
Designed to simplify the publication of web
content to web sites and mobile devices — in
particular, allowing content creators to
create, submit and manage contents Web
Programming Languages or Markup
Languages such as HTML or the uploading
of files.ı
9. Which
one is right
for me?
Drupal is a favorite among web developersı
Joomla has more design possibilities built inı
Wordpress is friendly to developers,
designers, and end users. ı
11. Basics of an
open source
website
Must have your own hosting and domain
nameı
Must have access to your serverı
It’s probably a good idea to hire a Wordpress
expert to help you install your siteı
Find a framework with a premium templateı
12. Wait, I need
a template?
I want
custom!
A template provides a starting frameworkı
Anything can be customizedı
Premium templates range from $20 - $100ı
Site elements can be added and removedı
14. Where you can get some
template ideas…
www.themeforest.netı www.woothemes.comı
www.premiumwp.comı
15. The backend
interface
If you can write an email, you should be able
to update your websiteı
Easy to upload photos and other mediaı
Access to HTML just in case you need itı
16.
17.
18. Plugins &
extensions
& modules,
oh my!
Wordpress = Plugins, Joomla = Extensions,
Drupal = Modulesı
A set of software components that adds
specific abilities to a larger software
application.ı
Add functionality w/o the need for codingı