The 4 P's of Personal Branding - RELOADED edition
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The 4 P's of Personal Branding - RELOADED edition

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The 4 P's of Personal Branding is a strategic approach to building a solid personal reputation online. This is a reloaded presentation with more stats, more insights, and more ideas for building and ...

The 4 P's of Personal Branding is a strategic approach to building a solid personal reputation online. This is a reloaded presentation with more stats, more insights, and more ideas for building and growing your personal brand online.

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  • 1- Human interaction [COMPANY LEVEL] demonstrates trust and transparency.2- Leverage the right spokespeople for the right situations.
  • These are my identifiers in pink. Some of you might be entrepreneurs and or philanthropists, or executives, or coordinators.
  • This doesn’t mean that you should be all the things that you are offline, because your job may hold you back from doing that (right now).For example, republican company and you are a democrat or vice versa.
  • 1. The news and politics junkie. Do you find yourself tweeting the latest news updates and blogging about your opinions of current events? If you happen to define your brand with current events and the latest trends, your audience may view you as a the “news junkie.” They will most likely turn to you in order to stay up-to-date in current events. This is great for your brand because you’re viewed as an influencer in your industry and adds credibility to who you are as a professional.2. The opinionated connoisseur. If you find yourself falling into this category, you’re probably someone who is the first to tell your audience about your opinion about the latest Apple product or the Oscars. Additionally, you’re able to combine your opinions about products and events with latest trends in your industry. By doing this, you are creating a personal brand where your colleagues and followers will most likely turn to your personal brand when they need to weigh their personal opinions.3. The self-promoter. The self-promoter is someone who generates a lot of content and promotes it throughout their networks. This personal brand shares their accomplishments and makes it a goal to inform people about their professional life. Do you find yourself consistently producing content and inviting your colleagues to check it out? Then your personal brand could fall into this category.4. The helping hand. This type of personal brand belongs to people who are usually the first to offer advice or be willing to lend expertise to the people in their networks. Whether it’s looking over a colleague’s resume or answering a question, you’re always available to help the people within your network. By helping others, your personal brand can gain a great amount of trust and people can depend on you as a reliable source of support.5. The super networker. The super networker is someone who not only builds their network, but also helps the people in their network meet new people. Whenever you meet a new person as a super networker, you probably find yourself thinking: “I have the perfect person for you to meet because they will provide some great advice for you!” Although this personal brand may appear similar to the “helping hand,” as a super networker you’re more focused on connecting your new connections with your colleagues and opening the door to opportunity for them.
  • Digittize your experiences to create a footprint. If you don’t’ tell your story, someone else wil tell it for you and today the conversation is moving faster online than offline.
  • Media = the main means for mass communication.Stats via workfolioPolly
  • From Forbes.com
  • Acting in advance to deal with an expected difficulty.
  • Being a good influence, means being consistent with your messaging. Before you decide to go on a rant, Does this seem dramatic
  • Being a good influence, means being consistent with your messaging. Before you decide to go on a rant, Does this seem dramatic
  • Being a good influence, means being consistent with your messaging. Before you decide to go on a rant, Does this seem dramatic
  • Unless you are known for and you know you are the most unpleasant person in the world. Don’t make the internet your diary.
  • It’s important to advocate, but negativity is not good. PoliticsReligious beliefsWork angst Cell phones, cable companies, and airlines.

The 4 P's of Personal Branding - RELOADED edition The 4 P's of Personal Branding - RELOADED edition Presentation Transcript

  • The 4 P’s of Personal Branding PLUS  A  FEW  TIPS  AND  TRICKS  FOR  GROWING  A  PERSONAL  BRAND  THAT  RESONATES    
  • EDUCATION It’s what people connect with, and believe about you. What’s a PERSONAL Brand? It’s someone’s gut feeling about you. My promise, my vision, my values… conveyed.
  • EDUCATION 75% of purchasing decisions are based on emotion. Why Does It Matter? 86% of U.S. HR workers said that a good online reputation can have a positive impact on your chances. OVERALL consumers trust employees and CEOs to get company culture, product/service, and operations information.
  • EDUCATION http://bit.ly/ETB2013
  • ABOUT •  Director at a digital agency •  Full-time mom/wife •  President of the American Advertising Federation Chattanooga } my identifiers My life.
  • EDUCATION My Brand Audit static content Your personalbios monthly: brand and LinkedIn,   About.me, Tumblr/   needs a makeover… websites, SlideShare Largest followings: Twitter / 2667 followers & LinkedIn / 1762 connections   Publish regularly to: Twitter, Instagram, Tumblr, Facebook, SlideShare   Best returns: LinkedIn and Facebook
  • ASSESSMENT 2 signs Your personal brand needs a makeover… 1.  Your online/offline identifiers don’t match 2.  You yield low professional/ personal returns
  • ASSESSMENT What Type Of Personal Brand Are You?
  • ASSESSMENT The news and politics junkie.  The opinionated connoisseur.  The self-promoter.  The helping hand.  The super networker.  via Heather Huhman
  • STRATEGY 4 P’s of  Personal Branding “Your  beliefs  become  your  thoughts,     Your  thoughts  become  your  words,     Your  words  become  your  ac7ons,     Your  ac7ons  become  your  habits,     Your  habits  become  your  values,     Your  values  become  your  des7ny.”     -­‐  Gandhi
  • Plugged-In. As humans, we must be plugged in to stay connected to today’s world, and tell our story. It is expected that we tell our story. The Internet and mobile devices are the most effective way to do that, consistently.
  • YourName.com Build  a  personal  website  to  standout!   —  56% of  all  hiring  managers  are  more  impressed  by   a  candidate’s  personal  website  than  any  other   personal  branding  tool.   Your personal brand    —  80% of  job  seekers  want  a  personal  website.     needs a makeover… —  7% of  job  seekers  actually  have  a  personal  website.   LinkedIn     About.me   GoDaddy     Workfolio.com     Wordpress     Tumblr   TwiDer     Instagram     Pinterest    
  • YourName.com Build  a  personal  website  to  standout!   Content to include on your personal brand website: 1.  Purpose/focus 2.  Contact info 3.  Professional headline   4.  Brief bio   5.  Your resume 6.  Professional summary/objective 7.  Samples of work 8.  Results 9.  Links 10. Blog 11. Video and other relevant multimedia 12. Testimonials
  • Proactive. Tell your story, to guide the truth.
  • earned EDUCATION earned owned paid NOTE: screenshot taken during the crisis
  • paid earned owned NOTE: screenshot taken 10/14/13
  • owned earned owned NOTE: screenshot taken during the Paula Dean crisis
  • Professional. Set the example, rather than being someone else's.
  • STATS   ―  LinkedIn counts executives from all 2013 Fortune 500 companies as members. ―  LinkedIn members did over 5.7 billion professionally-oriented searches on the platform in 2012. ―  More than 3 million companies have LinkedIn Company Pages. ―  There are more than 1.5 million unique publishers actively using the LinkedIn Share button on their sites to send content into the LinkedIn platform. ―  LinkedIn members are sharing insights and knowledge in more than 2.1 million LinkedIn Groups. ―  In the second quarter of 2013, an average of 33 percent of unique visiting members came through mobile apps, versus just 21 percent a year ago.
  • Personable. Be your friendly self.
  • Generally Speaking… When (if ever) is it okay to associate these things with my personal brand? •  Politics Your personal brand   •  Terrorism concerns   needs a makeover… •  Religious beliefs •  Natural disasters •  Man-made disasters •  Work frustrations •  Relationship woes •  Drunken stuper •  Consumer services/products
  • SUMMARY 4 P’s of Personal Branding Your personal Plugged-In brand   Proactive   needs a makeover…   Professional   Personable
  • SUMMARY Personal Brand Roadmap. Identify Listen and find who you want to be. Devote Commit. Commit. Commit. Establish Adapt Create and establish messaging. Refine, reinvent, recreate.
  • Questions? 
  • contact. Casey Knox Director President of AAF Chattanooga š   ™   Phone: 423 505 9836 Email: caseymknox@gmail.com Web: about.me/caseyknox or caseyknox.com @CaseyMaeKnox