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1. Comparing journal articles
Carrine Kezia Aulia | 102183022

2. International Journal of Marketing
Studies

3. European Journal of Marketing

4. OUTLINE
1. In General
Hypothesis
Importance of the study
Design
Method
Main findings
1. Impact factor

5. 1st
Article

6. GENERAL

7. HYPOTHESIS & VARIABLE 
1. What is the hypothesis or the research question, if any, guiding the
research?

8. Brand Name
Product Quality
Price
Promotion
Service Quality
Store
Environment
Brand Loyalty
FRAMEWORK 
1. What is the hypothesis or the research question, if any, guiding the
research?

9. Brand Loyalty
FRAMEWORK 
1. What is the hypothesis or the research question, if any, guiding the
research?
Consumer Buying
Behavior

10. IMPORTANCE OF THE STUDY 
2. Why do the authors believe it is important to investigate this?

11. PURPOSE 

12. DESIGN 
3. What method did the authors use to collect evidence? What was their
design?

13. DESIGN 
3. What method did the authors use to collect evidence? What was their
design?

14. DESIGN 
3. What method did the authors use to collect evidence? What was their
design?

15. DESIGN 
3. What method did the authors use to collect evidence? What was their
design?

16. METHOD 
4. Were that methods appropriate to address this question?


17. METHOD 
4. Were that methods appropriate to address this question?

>0.8

18. METHOD 
4. Were that methods appropriate to address this question?


19. METHOD 
4. Were that methods appropriate to address this question?

☐
ANOVA

20. METHOD 
4. Were that methods appropriate to address this question?

☐

21. IMPACT FACTOR

22. 2nd
Article

23. GENERAL

24. HYPOTHESIS & VARIABLE 
1. What is the hypothesis or the research question, if any, guiding the
research?

25. HYPOTHESIS & VARIABLE 
1. What is the hypothesis or the research question, if any, guiding the
research?

26. HYPOTHESIS & VARIABLE 
1. What is the hypothesis or the research question, if any, guiding the
research?

27. HYPOTHESIS & VARIABLE 
1. What is the hypothesis or the research question, if any, guiding the
research?

28. IMPORTANCE OF THE STUDY 
2. Why do the authors believe it is important to investigate this?

29. DESIGN 
3. What method did the authors use to collect evidence? What was their
design?

30. DESIGN 
3. What method did the authors use to collect evidence? What was their
design?

31. DESIGN 
3. What method did the authors use to collect evidence? What was their
design?
NFI
0.921

32. NFI
0.921
NFI
0.924

33. METHOD 
4. Were that methods appropriate to address this question?
Descriptive 

34. METHOD 
4. Were that methods appropriate to address this question?
Descriptive 

35. METHOD 
4. Were that methods appropriate to address this question?
Reliability and Validity ☐

36. METHOD 
4. Were that methods appropriate to address this question?
Structural
Equation
Modeling


39. FINDINGS 
5. Are the findings statistically, scientifically, and practically significant?

40. IMPACT FACTOR

41. THANK YOU