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Digital Lab SXSW Recap -- Trends in Social, Creative Technology, Production, and Brand Activation

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SXSW has come and gone in a flash, and along with it, the annual outpouring of agency trend spotters choosing the five, seven, or ten key trends from this year’s festival. Most of these are put forth as they might apply to an entire agency – or all kinds of brands – which can sometimes result in a scope that is too wide to be impactful. So this year, the Digital Lab decided to approach our trends report a bit differently, and asked four BBDOers from across different disciplines to address key highlights from their respective areas of expertise.

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Digital Lab SXSW Recap -- Trends in Social, Creative Technology, Production, and Brand Activation

  1. 1. @
  2. 2. SOCIAL CREATIVE TECH PRODUCTION BRAND ACTIVATION
  3. 3. SOCIAL
  4. 4. SOCIAL CREATIVE TECHNOLOGY PRODUCTION BRAND ACTIVATION
  5. 5. SOCIAL CREATIVE TECHNOLOGY PRODUCTION BRAND ACTIVATION BuzzFeed is a data company
  6. 6. SOCIAL CREATIVE TECHNOLOGY PRODUCTION BRAND ACTIVATION
  7. 7. SOCIAL CREATIVE TECHNOLOGY PRODUCTION BRAND ACTIVATION BuzzFeed isn’t a website. It’s a process– people making content, publishing it all over the internet, getting data back about what works, and then doing it over again. – Dao Nguyen, BuzzFeed Growth Czar
  8. 8. SOCIAL CREATIVE TECHNOLOGY PRODUCTION BRAND ACTIVATION
  9. 9. SOCIAL CREATIVE TECHNOLOGY PRODUCTION BRAND ACTIVATION NETFLIX USERS WATCH LOTS OF... DAVID FINCHER KEVIN SPACEY HOUSE OF CARDS BRITISH SERIES ...SO WE SHOULD MAKE
  10. 10. SOCIAL CREATIVE TECHNOLOGY PRODUCTION BRAND ACTIVATION DATA INSIGHT
  11. 11. SOCIAL CREATIVE TECHNOLOGY PRODUCTION BRAND ACTIVATION
  12. 12. SOCIAL CREATIVE TECHNOLOGY PRODUCTION BRAND ACTIVATION IMPACT > SHARES *but shares also important
  13. 13. SOCIAL CREATIVE TECHNOLOGY PRODUCTION BRAND ACTIVATION
  14. 14. SOCIAL CREATIVE TECHNOLOGY PRODUCTION BRAND ACTIVATION
  15. 15. SOCIAL CREATIVE TECHNOLOGY PRODUCTION BRAND ACTIVATION
  16. 16. SOCIAL CREATIVE TECHNOLOGY PRODUCTION BRAND ACTIVATION WHO IS MY AUDIENCE → WHAT ARE THEY SHARING → WHERE ARE THEY DOING THAT → HOW CAN I GET MY IDEA IN THERE
  17. 17. CREATIVE TECHNOLOGY
  18. 18. SOCIAL CREATIVE TECHNOLOGY PRODUCTION BRAND ACTIVATION iBeacons
  19. 19. SOCIAL CREATIVE TECHNOLOGY PRODUCTION BRAND ACTIVATION Wearables What data is gathered? Who owns that data? Who gets access to that data? How private is this data? What policies will exist?
  20. 20. SOCIAL CREATIVE TECHNOLOGY PRODUCTION BRAND ACTIVATION Wearables
  21. 21. SOCIAL CREATIVE TECHNOLOGY PRODUCTION BRAND ACTIVATION Wearables Pauline Von Dongen
  22. 22. SOCIAL CREATIVE TECHNOLOGY PRODUCTION BRAND ACTIVATION Wearables Flare
  23. 23. SOCIAL CREATIVE TECHNOLOGY PRODUCTION BRAND ACTIVATION Wearables Breathe
  24. 24. SOCIAL CREATIVE TECHNOLOGY PRODUCTION BRAND ACTIVATION Wearables Parasol
  25. 25. SOCIAL CREATIVE TECHNOLOGY PRODUCTION BRAND ACTIVATION Robotics Robot Petting Zoo
  26. 26. SOCIAL CREATIVE TECHNOLOGY PRODUCTION BRAND ACTIVATION Robotics Handiii Myoelectric Hand
  27. 27. SOCIAL CREATIVE TECHNOLOGY PRODUCTION BRAND ACTIVATION Robotics BINA48 & Mind Clones
  28. 28. SOCIAL CREATIVE TECHNOLOGY PRODUCTION BRAND ACTIVATION Robotics Robot Protest
  29. 29. SOCIAL CREATIVE TECHNOLOGY PRODUCTION BRAND ACTIVATION VR/AR Beyond Sports
  30. 30. SOCIAL CREATIVE TECHNOLOGY PRODUCTION BRAND ACTIVATION VR/AR Mattel
  31. 31. SOCIAL CREATIVE TECHNOLOGY PRODUCTION BRAND ACTIVATION VR/AR NOD Ring
  32. 32. SOCIAL CREATIVE TECHNOLOGY PRODUCTION BRAND ACTIVATION VR/AR Ground Control VR
  33. 33. SOCIAL CREATIVE TECHNOLOGY PRODUCTION BRAND ACTIVATION VR/AR Tobii eyeX
  34. 34. SOCIAL CREATIVE TECHNOLOGY PRODUCTION BRAND ACTIVATION VR/AR DVerse GoPro VR Helmet
  35. 35. PRODUCTION
  36. 36. SOCIAL CREATIVE TECHNOLOGY PRODUCTION BRAND ACTIVATION STORYTELLING & VR WE’RE ON AN EQUAL PLAYING FIELD
  37. 37. SOCIAL CREATIVE TECHNOLOGY PRODUCTION BRAND ACTIVATION STORYTELLING & VR NEW CHALLENGES EDITING LIGHTING DIRECTING- MORE THEATER THAN FILM WHERE DO YOU FOCUS? HEAD MOVEMENT DIALOGUE HIDE FILM CREW- FILM VS. VFX SOUND DESIGN MUSIC CAN’T LOOK AWAY- OCULUS CAN LOOK AWAY- CARDBOARD ...CLIENTS?
  38. 38. SOCIAL CREATIVE TECHNOLOGY PRODUCTION BRAND ACTIVATION STORYTELLING & VR
  39. 39. SOCIAL CREATIVE TECHNOLOGY PRODUCTION BRAND ACTIVATION LIVE STREAMING: MEERKAT + TWITCH
  40. 40. SOCIAL CREATIVE TECHNOLOGY PRODUCTION BRAND ACTIVATION LIVE STREAMING: MEERKAT
  41. 41. SOCIAL CREATIVE TECHNOLOGY PRODUCTION BRAND ACTIVATION LIVE STREAMING: TWITCH TWITCH.TV
  42. 42. SOCIAL CREATIVE TECHNOLOGY BRAND ACTIVATION INFLUENCERS: THE NEW CELEBRITY PRODUCTION
  43. 43. https://www.youtube.com/user/graciehinabox SOCIAL CREATIVE TECHNOLOGY BRAND ACTIVATION INFLUENCERS: THE NEW CELEBRITY PRODUCTION https://www.youtube.com/user/graciehinabox
  44. 44. SOCIAL CREATIVE TECHNOLOGY BRAND ACTIVATION INFLUENCERS: THE NEW CELEBRITY PRODUCTION
  45. 45. BRAND ACTIVATION
  46. 46. BEST ACTIVATIONS: 1. Provide an immediate value for attendees
  47. 47. BRAND ACTIVATION CREATIVE TECHNOLOGY PRODUCTION MOPHIE DOGS SOCIAL
  48. 48. BEST ACTIVATIONS: 1. Provide an immediate value for attendees 2. Play on a local flavour that resonates with attendees
  49. 49. SOCIAL CREATIVE TECHNOLOGY PRODUCTION BRAND ACTIVATION GE SCIENCE OF BBQ
  50. 50. SOCIAL CREATIVE TECHNOLOGY PRODUCTION BRAND ACTIVATION GE SCIENCE OF BBQ
  51. 51. SOCIAL CREATIVE TECHNOLOGY PRODUCTION BRAND ACTIVATION GE SCIENCE OF BBQ
  52. 52. SOCIAL CREATIVE TECHNOLOGY PRODUCTION BRAND ACTIVATION GE SCIENCE OF BBQ
  53. 53. BEST ACTIVATIONS: 1. Provide an immediate value for attendees 2. Play on a local flavour that resonates with attendees 3. Is an immersive experience that naturally encourages social sharing.
  54. 54. SOCIAL CREATIVE TECHNOLOGY PRODUCTION BRAND ACTIVATION BRAND ACTIVATION 3M LifeLab
  55. 55. SOCIAL CREATIVE TECHNOLOGY PRODUCTION BRAND ACTIVATION BRAND ACTIVATION 3M LifeLab
  56. 56. SOCIAL CREATIVE TECHNOLOGY PRODUCTION BRAND ACTIVATION BRAND ACTIVATION 3M LifeLab
  57. 57. SOCIAL CREATIVE TECHNOLOGY PRODUCTION BRAND ACTIVATION BRAND ACTIVATION 3M LifeLab
  58. 58. SOCIAL CREATIVE TECHNOLOGY PRODUCTION BRAND ACTIVATION BRAND ACTIVATION 3M LifeLab
  59. 59. SOCIAL CREATIVE TECHNOLOGY PRODUCTION BRAND ACTIVATION BRAND ACTIVATION 3M LifeLab
  60. 60. SOCIAL CREATIVE TECHNOLOGY PRODUCTION BRAND ACTIVATION BRAND ACTIVATION 3M LifeLab
  61. 61. SOCIAL CREATIVE TECHNOLOGY PRODUCTION BRAND ACTIVATION BRAND ACTIVATION 3M LifeLab - DJ FROM THE HEART

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