SOCIAL MEDIA:
          THE ULTIMATE PR WEAPON
                      Gary Kayye
@gkayye          kayye@email.unc.edu   gar...
copyright rAVe Publications
SURPRISES?

•Facebook Tops    Google in in Internet traffic...
•TV   advertising, statistically, has positive ROI only 18% ...
ISN’T FACEBOOK A
  PEER-TO-PEER
    NETWORK?


               copyright rAVe Publications
AND, WHAT’S
 TWITTER?


              copyright rAVe Publications
copyright rAVe Publications
WHO DOES
   CORPORATE
COMMUNICATIONS?


                  copyright rAVe Publications
PR
     copyright rAVe Publications
STILL THINK
                      has gone from 0% of
TWITTER IS    •
              Marketing Budget for Social Media in
 ...
SOCIAL MEDIA IS...
                       ...THE FUTURE OF PR
 •True Communications: ...a community of users
  (not of web...
EMERGING MARKET
    News
    Publishing
    Advertising
    Broadcasting
    Communications
    Collaboration


          ...
NOW VS. FUTURE
•Facebook: Not    just personal...
•Twitter: Real-time  micro-blogging, trends, news, specials,
marketing w...
WHAT SHOULD
  YOU DO?

              copyright rAVe Publications
MANAGE YOUR ONLINE
      REPUTATION - NOW!!!
•Clean-up   Facebook: Opinions???
•Consider   Twitter as an opportunity to BR...
MY CLASSES:
>SPRING 2011: NEW MEDIA TECH &
IT’S IMPACT ON THE FUTURE OF
ADVERTISING, MARKETING AND PR
>FALL 2011: THE BRAN...
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PRSSA Meeting - Social Media in PR by Gary Kayye

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Gary Kayye talks to Carolina PRSSA about social media and it's impact on the future of Public Relations

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PRSSA Meeting - Social Media in PR by Gary Kayye

  1. 1. SOCIAL MEDIA: THE ULTIMATE PR WEAPON Gary Kayye @gkayye kayye@email.unc.edu gary@ravepubs.com copyright rAVe Publications
  2. 2. copyright rAVe Publications
  3. 3. SURPRISES? •Facebook Tops Google in in Internet traffic... •TV advertising, statistically, has positive ROI only 18% of the time •78% of people trust peer recommendation more than advertising copyright rAVe Publications
  4. 4. ISN’T FACEBOOK A PEER-TO-PEER NETWORK? copyright rAVe Publications
  5. 5. AND, WHAT’S TWITTER? copyright rAVe Publications
  6. 6. copyright rAVe Publications
  7. 7. WHO DOES CORPORATE COMMUNICATIONS? copyright rAVe Publications
  8. 8. PR copyright rAVe Publications
  9. 9. STILL THINK has gone from 0% of TWITTER IS • Marketing Budget for Social Media in STUPID? 2007 to 25% in 2010 •Naked says 85% of new customers come from Social Media copyright rAVe Publications
  10. 10. SOCIAL MEDIA IS... ...THE FUTURE OF PR •True Communications: ...a community of users (not of websites) •Your clients, vendors, employers and users will be using it... a marketing AND communications •It’s revolution you’re actually living through copyright rAVe Publications
  11. 11. EMERGING MARKET News Publishing Advertising Broadcasting Communications Collaboration copyright rAVe Publications
  12. 12. NOW VS. FUTURE •Facebook: Not just personal... •Twitter: Real-time micro-blogging, trends, news, specials, marketing warfare, location-based advertising •YouTube: Not just for entertainment - education, certification, documentation, marketing integration •LinkedIn: Not just for job seekers... copyright rAVe Publications
  13. 13. WHAT SHOULD YOU DO? copyright rAVe Publications
  14. 14. MANAGE YOUR ONLINE REPUTATION - NOW!!! •Clean-up Facebook: Opinions??? •Consider Twitter as an opportunity to BRAND YOURSELF: Tweet and Re-Tweet stuff you have a personal and professional passion for •YouTube: Be careful on Fall and Spring Break... copyright rAVe Publications
  15. 15. MY CLASSES: >SPRING 2011: NEW MEDIA TECH & IT’S IMPACT ON THE FUTURE OF ADVERTISING, MARKETING AND PR >FALL 2011: THE BRANDING OF ME Gary Kayye @nmtifamp @brandingofme copyright rAVe Publications

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