You have the power and control over your personal online reputation. Learn what steps to take today to manage what hiring managers and recruiters find when they search for you online. The employment landscape has changed dramatically over the past several years. It isn’t enough to be a good individual contributor. People have to know what you can do. Whether you are employed, unemployed, looking for contracting assignments or just graduating, you will need to market yourself. It is up to you to manage your personal reputation and luckily there are tools today that make this easier than ever. Here's what I cover: • Understand why having the right online presence is important and how to get started • Create a strategy for using social networks to distribute your message • How to purposefully grow your network by using LinkedIn and Twitter

1. Easy Steps Build Your Online
Presence

2. Headlines feature stories about
workers fired for social media activity

3. You control what people discover
about you.
You have the power to influence how
people perceive you.

4. So answer these questions…

5. What are you passionate about?

6. What is your purpose?

7. What makes you the BEST?

8. • Ask friends, family, coworkers, colleagues
• Review performance reviews
• Find customer testimonials or letters of thanks
• Look at your LinkedIn recommendations
Find out what people think about you

9. Create Your Value Proposition
I help____________________________
(target audience)
by ______________________________
(personality trait)
to _________________________________
(problem you solve)

10. Who is your target?
• Company?
• Industry?
• Department?
• Customers?
Who will benefit from your service?

11. What are your personal characteristics?

12. What problem do you solve?
What do you do?

13. Another way to develop your
unique promise of value?
• Price
• Time
• Convenience
• Functionality
• Originality
What problem
to do you solve?
How do you make
a difference in the
world?
How do you
meet/exceed
needs?
• Access
• Security
• Emotion
• Ethics
• Reputation
• Style
• Benefit
• Effort
• Ease

14. • Clear –
be clear about who you are &
who you are not.
• Consistent –
share across all communication
channels.
• Constant –
always be visible to your target
audience.
Communicate Your Message

15. Actively engage online to drive people to
one site to learn more about you
Hub

16. Here’s How To Build Your Reputation
on Social Media

17. This is a bare-bones LinkedIn profile

18. THIS is a robust, active profile

19. Constantly grow your network
Engage in
discussions
Nurture your network
Samantha Miller

20. TwitterStrong
profile
Create Lists
Share helpful info

21. WordPress
Hint: Blogs act very much
like websites and could be
used as a portfolio

22. YouTube & SlideShare
Teach others about topics
you know about

23. About.me
Create a landing page
with bio & links

24. • Write a blog post on LinkedIn
• Write an Amazon book review
• Comment on popular blogs
• Become active on Twitter
How To Clean Up Search Results For
Your Name
And for more help try
this freemium service

25. Holy Cow!
How Much Time Does This Take?
30 minutes a day
• Take part in
LinkedIn
discussions
• Share interesting
industry news
• Add new people

26. Time Saving Tools
Monitoring Tools

27. Visit CareerSherpa.net to learn more &
schedule a strategy session!
Do you want to
improve your
online visibility?