Use technology to deliver a quantum rise in consumer awareness and create attitudinal change toward more sustainable choices

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2. Capgemini Super Techies Show Season 3- DuPont Challenge
Copyright © Capgemini 2014. All Rights Reserved 2
The Facts
 DuPont is a market-driven science company that is leveraging the power of
integrated science to solve some of the toughest challenges in the area of food,
energy and security
 DuPont is global brand that uses industrial biosciences to deliver cutting-edge
solutions to improve the environmental footprint and sustainability of products and
processes across a variety of market segments such as Household and Personal
Care, Textile Processing, Animal Nutrition and Renewable Materials
 DuPont’s enzyme technology and product offerings in the area of laundry
detergents and household cleaning are one of the green approaches adopted
toward improving sustainability
 Consumer awareness on sustainability and ‘green label’ is limited

3. Capgemini Super Techies Show Season 3- DuPont Challenge
Copyright © Capgemini 2014. All Rights Reserved 3
Background on Challenge
 Traditional laundry detergents contain phosphates that are not environmentally
friendly and can be harsh on clothes
 DuPont offers a number of enzymes in the laundry and detergent market segment
around the world
 These enzymes enable shorter wash cycles and involve less water usage and
lower temperatures, without compromising on performance
 The typical enzymes used in the laundry detergent market are:
 Proteases (remove grass or protein stains)
 Lipases (remove grease stains)
 Amylases (remove sticky starch stains)
More information on how enzymes work in laundry detergents can be found in the
public domain and on YouTube

4. Capgemini Super Techies Show Season 3- DuPont Challenge
Copyright © Capgemini 2014. All Rights Reserved 4
Background on Challenge
 Use of enzymes in laundry and washing solutions have a less harmful effect on
the environment compared to their phosphate counterparts, which is often not a
criterion in the consumers’ decision-making process while buying these products
 Some of the barriers to consumer preference for “green sustainable laundry
solutions” are apprehension of higher cost, low awareness, and the perception of
lower quality or lack of performance, or the feeling that it is just a marketing
gimmick
 Consumers who feel that the ‘green label’ can influence their decision are often
not sure of the magnitude of the benefit; typically, it is the not the only parameter
in their decision-making process

5. Capgemini Super Techies Show Season 3- DuPont Challenge
Copyright © Capgemini 2014. All Rights Reserved 5
The Problem
There is a need for a technology to raise awareness and influence
consumer behaviour toward more sustainable choices in the laundry
detergent arena
This technology should highlight the direct quantifiable benefits of using
‘green label’ choices in the laundry detergent segment at every touch point
of the washing process

6. Capgemini Super Techies Show Season 3- DuPont Challenge
Copyright © Capgemini 2014. All Rights Reserved 6
The Challenge Statement
Suggest a technology solution that helps consumers quantify the benefits
related to sustainable credentials and cost savings on using a particular
variety of laundry detergent
The solution should be effective enough to influence consumers’ choice in
the supermarket floor within a few minutes

7. Capgemini Super Techies Show Season 3- DuPont Challenge
Copyright © Capgemini 2014. All Rights Reserved 7
General Pointers
• Time allotted for solution presentation: Teams will be given 20 minutes for a
detailed presentation to judges (off-camera) and 3 minutes for a high-level pitch (on-camera)
• Mentor consultation:
- Call: Teams will have access to a 30-min audio call with a Capgemini expert; the
teams are expected to keep questions ready for the call in advance
- Email: Additionally, teams can send one email with questions to the expert anytime
before the final solution submission
Tip: Mentors will take at least 48 hours to revert; therefore, the earlier the questions
are sent, the better
• CXO interaction:
- Call: All teams will get to be part of a 30–45 min audio call with the CXO of DuPont;
during the call, teams can direct questions pertaining to the challenge to the CXO
- Date and time of the call: To be confirmed

8. www.capgemini.com
The information contained in this presentation is proprietary.
© 2014 Capgemini. All rights reserved. Rightshore® is a trademark belonging to Capgemini.
About Capgemini
With more than 130,000 people in over 40 countries, Capgemini
is one of the world's foremost providers of consulting, technology
and outsourcing services. The Group reported 2013 global
revenues of EUR 10.1 billion.
Together with its clients, Capgemini creates and delivers
business and technology solutions that fit their needs and drive
the results they want. A deeply multicultural organization,
Capgemini has developed its own way of working, the
Collaborative Business ExperienceTM, and draws on Rightshore ®,
its worldwide delivery model.