「創意思維」講座 "Think Different" Seminar 從你開始 Starting from YOU Calvin Yu @ CCL / 2010.07.07

1. Think Different
Starting from YOU
Calvin Yu @ CCL / 2010.07.07

2. Think Different
• (L)innovation
• Innovation is
an attitude towards life
• (M)innovation
•
Start with something small
• (S)innovation
•
Think different for rightful
purposes instead of sinful ones

3. Creativity vs. Innovation

4. Creativity vs. Innovation
• Creativity
• Idea
•
Thinking up new things
• Innovation
• Idea + Action
• Creativity implemented

5. Myths

6. Small idea doesn’t matter?

7. Ocean comes from small drops

8. I don’t have time!

9. That’s why you have to innovate!

10. I don’t have sufficient talents!

11. What you need is a willing heart!

12. Innovation + Aesthetics

13. @ IDEO
Innovation @ IDEO
• observation
• brainstorming
• rapid prototyping
• refining
• implementation
Source: www.slideshare.net/whatidiscover/ideo

14. @ IDEO
Brainstorming @ IDEO
• defer judgement
• build on others’ ideas
• encourage wild ideas
• go for quantity
• be visual
• stay focused
• one conversation at a time
Source: www.slideshare.net/whatidiscover/ideo

15. 6
6 Ways to Kill a Brainstorm
• The boss speaks first
• Everybody gets a turn
• Experts only please
• Do it off-site
• No silly stuff
• Write down everything
Source: http://www.slideshare.net/jaygoldman/ideo-brainstormers-presentation

16. Source: http://www.ideo.com/work/item/shopping-cart-concept/ Photo: IDEO
Case Study: Shopping Cart

17. Edward de Bono

18. Edward de Bono
• Individual Level
• Lateral Thinking
• Group Level
• Six Thinking Hats

19. Lateral Thinking

20. Lateral Thinking
•
Diversified Thinking
•
From Known Ideas to New Ideas
•
Multi-dimensional
•
Attitude
•
Method of Using Information

21. Lateral Thinking
•
Example: Softdrink in glass bottle
without an opener
• Vertical Thinking
•
Use other means to open
• Lateral Thinking
•
Drink water to address thirsty
needs

22. Lateral Thinking
•
Example: “The Eagle-Shooting
Heroes” Chapter 34
•
•
•
•

23. Six Thinking Hats

24. Six Thinking Hats
•
Combine Group Discussion with
Individual Thinking
•
Focus Discussion and Improve
•
Encourage Creativity, Parallel
Thinking and Lateral Thinking

25. Six Thinking Hats
•
Improve Communication
•
Shorten Decision-making Process
•
Avoid Debate and Dispute

26. White Thinking Hat
•
Unbiased and objective
•
Fact and data
•
“What information is available?
What information do we need?”

27. Red Thinking Hat
•
Emotional feelings, instinct and
presage
•
No need for justification
•
“What do you feel about this?”

28. Black Thinking Hat
•
Attention, judgement and
assessment towards negative
factors; Identifying flaws or barriers,
seeking mismatch
•
“Is it true? Would it work? What are
the drawbacks? What are the
problems? Why not?”

29. Yellow Thinking Hat
•
Shining and positive
•
Represents optimism, hope and
positive thinking; identifying
benefits, seeking harmony
•
“Why is this worth doing? Why can
this be done? Why would it
function?”

30. Green Thinking Hat
• Colour of grass
•
Represents creativity and innovative
thoughts
•
“Have different thoughts? What are
the new thoughts, suggestions and
assumptions? What are the
possible solutions and operation
processes? What are the choices?”

31. Blue Thinking Hat
•
Colour of the sky
•
Represents control and organization
of the thinking process
•
Can control the use of other hats

32. Striking a balance

33. Strike a balance
•
Constrained maximization
•
Start from yourself
•
Begin with something simple and
doable
•
Sustainable

34. Further Reading

35. Further Reading
• IDEO About IDEO
• Wikipedia
zh.wikipedia.org/zh-tw/IDEO
en.wikipedia.org/wiki/IDEO
• Official Website
www.ideo.com
www.ideo.com/news/articles/
• IDEO
www.wretch.cc/blog/kojenchieh/
13295884
• www.slideshare.net/
whatidiscover/ideo

36. Further Reading
• About Edward de Bono
• Wikipedia
zh.wikipedia.org/zh-hant/ ·
·
en.wikipedia.org/wiki/
Edward_de_Bono
• Official Website
www.edwdebono.com/

37. Further Reading
• Lateral Thinking
•
www.cp1897.com.hk/
product_info.php?
BookId=9575512839
• Lateral Thinking
www.cp1897.com.hk/
product_info.php?
BookId=9780141033082

38. Further Reading
• Six Thinking Hats
• Wikipedia
zh.wikipedia.org/zh-tw/
en.wikipedia.org/wiki/
Six_Thinking_Hats
•
www.cp1897.com.hk/
product_info.php?
BookId=7501157928
• Six Thinking Hats
www.cp1897.com.hk/
product_info.php?
BookId=9780141033051

39. Q&A

40. In search of excellence for HIM