Think Different 創意思維 (2010.07.07 @ CCL)

3,755 views

Published on

「創意思維」講座 "Think Different" Seminar
從你開始 Starting from YOU
Calvin Yu @ CCL / 2010.07.07

Published in: Business, Technology

Think Different 創意思維 (2010.07.07 @ CCL)

  1. 1. Think Different Starting from YOU Calvin Yu @ CCL / 2010.07.07
  2. 2. Think Different • (L)innovation • Innovation is an attitude towards life • (M)innovation • Start with something small • (S)innovation • Think different for rightful purposes instead of sinful ones
  3. 3. Creativity vs. Innovation
  4. 4. Creativity vs. Innovation • Creativity • Idea • Thinking up new things • Innovation • Idea + Action • Creativity implemented
  5. 5. Myths
  6. 6. Small idea doesn’t matter?
  7. 7. Ocean comes from small drops
  8. 8. I don’t have time!
  9. 9. That’s why you have to innovate!
  10. 10. I don’t have sufficient talents!
  11. 11. What you need is a willing heart!
  12. 12. Innovation + Aesthetics
  13. 13. @ IDEO Innovation @ IDEO • observation • brainstorming • rapid prototyping • refining • implementation Source: www.slideshare.net/whatidiscover/ideo
  14. 14. @ IDEO Brainstorming @ IDEO • defer judgement • build on others’ ideas • encourage wild ideas • go for quantity • be visual • stay focused • one conversation at a time Source: www.slideshare.net/whatidiscover/ideo
  15. 15. 6 6 Ways to Kill a Brainstorm • The boss speaks first • Everybody gets a turn • Experts only please • Do it off-site • No silly stuff • Write down everything Source: http://www.slideshare.net/jaygoldman/ideo-brainstormers-presentation
  16. 16. Source: http://www.ideo.com/work/item/shopping-cart-concept/ Photo: IDEO Case Study: Shopping Cart
  17. 17. Edward de Bono
  18. 18. Edward de Bono • Individual Level • Lateral Thinking • Group Level • Six Thinking Hats
  19. 19. Lateral Thinking
  20. 20. Lateral Thinking • Diversified Thinking • From Known Ideas to New Ideas • Multi-dimensional • Attitude • Method of Using Information
  21. 21. Lateral Thinking • Example: Softdrink in glass bottle without an opener • Vertical Thinking • Use other means to open • Lateral Thinking • Drink water to address thirsty needs
  22. 22. Lateral Thinking • Example: “The Eagle-Shooting Heroes” Chapter 34 • • • •
  23. 23. Six Thinking Hats
  24. 24. Six Thinking Hats • Combine Group Discussion with Individual Thinking • Focus Discussion and Improve • Encourage Creativity, Parallel Thinking and Lateral Thinking
  25. 25. Six Thinking Hats • Improve Communication • Shorten Decision-making Process • Avoid Debate and Dispute
  26. 26. White Thinking Hat • Unbiased and objective • Fact and data • “What information is available? What information do we need?”
  27. 27. Red Thinking Hat • Emotional feelings, instinct and presage • No need for justification • “What do you feel about this?”
  28. 28. Black Thinking Hat • Attention, judgement and assessment towards negative factors; Identifying flaws or barriers, seeking mismatch • “Is it true? Would it work? What are the drawbacks? What are the problems? Why not?”
  29. 29. Yellow Thinking Hat • Shining and positive • Represents optimism, hope and positive thinking; identifying benefits, seeking harmony • “Why is this worth doing? Why can this be done? Why would it function?”
  30. 30. Green Thinking Hat • Colour of grass • Represents creativity and innovative thoughts • “Have different thoughts? What are the new thoughts, suggestions and assumptions? What are the possible solutions and operation processes? What are the choices?”
  31. 31. Blue Thinking Hat • Colour of the sky • Represents control and organization of the thinking process • Can control the use of other hats
  32. 32. Striking a balance
  33. 33. Strike a balance • Constrained maximization • Start from yourself • Begin with something simple and doable • Sustainable
  34. 34. Further Reading
  35. 35. Further Reading • IDEO About IDEO • Wikipedia zh.wikipedia.org/zh-tw/IDEO en.wikipedia.org/wiki/IDEO • Official Website www.ideo.com www.ideo.com/news/articles/ • IDEO www.wretch.cc/blog/kojenchieh/ 13295884 • www.slideshare.net/ whatidiscover/ideo
  36. 36. Further Reading • About Edward de Bono • Wikipedia zh.wikipedia.org/zh-hant/ · · en.wikipedia.org/wiki/ Edward_de_Bono • Official Website www.edwdebono.com/
  37. 37. Further Reading • Lateral Thinking • www.cp1897.com.hk/ product_info.php? BookId=9575512839 • Lateral Thinking www.cp1897.com.hk/ product_info.php? BookId=9780141033082
  38. 38. Further Reading • Six Thinking Hats • Wikipedia zh.wikipedia.org/zh-tw/ en.wikipedia.org/wiki/ Six_Thinking_Hats • www.cp1897.com.hk/ product_info.php? BookId=7501157928 • Six Thinking Hats www.cp1897.com.hk/ product_info.php? BookId=9780141033051
  39. 39. Q&A
  40. 40. In search of excellence for HIM

×