0
Think Different
        Starting from YOU


Calvin Yu @ CCL / 2010.07.07
Think Different

• (L)innovation

   •                     Innovation is
       an attitude towards life

• (M)innovation
...
Creativity vs. Innovation
Creativity vs. Innovation

•        Creativity


    •       Idea


    •
        Thinking up new things


•        Innova...
Myths
Small idea doesn’t matter?
Ocean comes from small drops
I don’t have time!
That’s why you have to innovate!
I don’t have sufficient talents!
What you need is a willing heart!
Innovation + Aesthetics
@ IDEO
Innovation @ IDEO

•   observation


•     brainstorming


•             rapid prototyping


•   refining


•   impl...
@ IDEO
Brainstorming @ IDEO

•     defer judgement


•     build on others’ ideas


•     encourage wild ideas


•     go ...
6
6 Ways to Kill a Brainstorm

•      The boss speaks first


•      Everybody gets a turn


•      Experts only please


•...
Source: http://www.ideo.com/work/item/shopping-cart-concept/                               Photo: IDEO




               ...
Edward de Bono
Edward de Bono

•       Individual Level


    •        Lateral Thinking


•       Group Level


    •          Six Thinki...
Lateral Thinking
Lateral Thinking

•
    Diversified Thinking


•
    From Known Ideas to New Ideas


•
    Multi-dimensional


•
    Attitu...
Lateral Thinking

•
    Example: Softdrink in glass bottle
    without an opener


     •             Vertical Thinking


...
Lateral Thinking

•

    Example: “The Eagle-Shooting
    Heroes” Chapter 34

     •


         •



     •


         •
Six Thinking Hats
Six Thinking Hats

•
    Combine Group Discussion with
    Individual Thinking


•
    Focus Discussion and Improve


•
  ...
Six Thinking Hats

•
    Improve Communication


•
    Shorten Decision-making Process


•
    Avoid Debate and Dispute
White Thinking Hat

•
    Unbiased and objective


•
    Fact and data


•


    “What information is available?
     What...
Red Thinking Hat

•
    Emotional feelings, instinct and
    presage


•
    No need for justification


•
    “What do you...
Black Thinking Hat

•


    Attention, judgement and
    assessment towards negative
    factors; Identifying flaws or barr...
Yellow Thinking Hat

•
    Shining and positive


•


    Represents optimism, hope and
    positive thinking; identifying...
Green Thinking Hat

•              Colour of grass


•
    Represents creativity and innovative
    thoughts


•




    “...
Blue Thinking Hat

•
    Colour of the sky


•
    Represents control and organization
    of the thinking process


•
   ...
Striking a balance
Strike a balance

•
    Constrained maximization


•
    Start from yourself


•
    Begin with something simple and
    d...
Further Reading
Further Reading

•        IDEO About IDEO


    •            Wikipedia
        zh.wikipedia.org/zh-tw/IDEO
        en.wiki...
Further Reading

•               About Edward de Bono


    •            Wikipedia
        zh.wikipedia.org/zh-hant/   ·
 ...
Further Reading

•              Lateral Thinking


    •
        www.cp1897.com.hk/
        product_info.php?
        Book...
Further Reading

•                  Six Thinking Hats


    •            Wikipedia
        zh.wikipedia.org/zh-tw/

      ...
Q&A
In search of excellence for HIM
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Think Different 創意思維 (2010.07.07 @ CCL)

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「創意思維」講座 "Think Different" Seminar
從你開始 Starting from YOU
Calvin Yu @ CCL / 2010.07.07

Published in: Business, Technology

Transcript of "Think Different 創意思維 (2010.07.07 @ CCL)"

  1. 1. Think Different Starting from YOU Calvin Yu @ CCL / 2010.07.07
  2. 2. Think Different • (L)innovation • Innovation is an attitude towards life • (M)innovation • Start with something small • (S)innovation • Think different for rightful purposes instead of sinful ones
  3. 3. Creativity vs. Innovation
  4. 4. Creativity vs. Innovation • Creativity • Idea • Thinking up new things • Innovation • Idea + Action • Creativity implemented
  5. 5. Myths
  6. 6. Small idea doesn’t matter?
  7. 7. Ocean comes from small drops
  8. 8. I don’t have time!
  9. 9. That’s why you have to innovate!
  10. 10. I don’t have sufficient talents!
  11. 11. What you need is a willing heart!
  12. 12. Innovation + Aesthetics
  13. 13. @ IDEO Innovation @ IDEO • observation • brainstorming • rapid prototyping • refining • implementation Source: www.slideshare.net/whatidiscover/ideo
  14. 14. @ IDEO Brainstorming @ IDEO • defer judgement • build on others’ ideas • encourage wild ideas • go for quantity • be visual • stay focused • one conversation at a time Source: www.slideshare.net/whatidiscover/ideo
  15. 15. 6 6 Ways to Kill a Brainstorm • The boss speaks first • Everybody gets a turn • Experts only please • Do it off-site • No silly stuff • Write down everything Source: http://www.slideshare.net/jaygoldman/ideo-brainstormers-presentation
  16. 16. Source: http://www.ideo.com/work/item/shopping-cart-concept/ Photo: IDEO Case Study: Shopping Cart
  17. 17. Edward de Bono
  18. 18. Edward de Bono • Individual Level • Lateral Thinking • Group Level • Six Thinking Hats
  19. 19. Lateral Thinking
  20. 20. Lateral Thinking • Diversified Thinking • From Known Ideas to New Ideas • Multi-dimensional • Attitude • Method of Using Information
  21. 21. Lateral Thinking • Example: Softdrink in glass bottle without an opener • Vertical Thinking • Use other means to open • Lateral Thinking • Drink water to address thirsty needs
  22. 22. Lateral Thinking • Example: “The Eagle-Shooting Heroes” Chapter 34 • • • •
  23. 23. Six Thinking Hats
  24. 24. Six Thinking Hats • Combine Group Discussion with Individual Thinking • Focus Discussion and Improve • Encourage Creativity, Parallel Thinking and Lateral Thinking
  25. 25. Six Thinking Hats • Improve Communication • Shorten Decision-making Process • Avoid Debate and Dispute
  26. 26. White Thinking Hat • Unbiased and objective • Fact and data • “What information is available? What information do we need?”
  27. 27. Red Thinking Hat • Emotional feelings, instinct and presage • No need for justification • “What do you feel about this?”
  28. 28. Black Thinking Hat • Attention, judgement and assessment towards negative factors; Identifying flaws or barriers, seeking mismatch • “Is it true? Would it work? What are the drawbacks? What are the problems? Why not?”
  29. 29. Yellow Thinking Hat • Shining and positive • Represents optimism, hope and positive thinking; identifying benefits, seeking harmony • “Why is this worth doing? Why can this be done? Why would it function?”
  30. 30. Green Thinking Hat • Colour of grass • Represents creativity and innovative thoughts • “Have different thoughts? What are the new thoughts, suggestions and assumptions? What are the possible solutions and operation processes? What are the choices?”
  31. 31. Blue Thinking Hat • Colour of the sky • Represents control and organization of the thinking process • Can control the use of other hats
  32. 32. Striking a balance
  33. 33. Strike a balance • Constrained maximization • Start from yourself • Begin with something simple and doable • Sustainable
  34. 34. Further Reading
  35. 35. Further Reading • IDEO About IDEO • Wikipedia zh.wikipedia.org/zh-tw/IDEO en.wikipedia.org/wiki/IDEO • Official Website www.ideo.com www.ideo.com/news/articles/ • IDEO www.wretch.cc/blog/kojenchieh/ 13295884 • www.slideshare.net/ whatidiscover/ideo
  36. 36. Further Reading • About Edward de Bono • Wikipedia zh.wikipedia.org/zh-hant/ · · en.wikipedia.org/wiki/ Edward_de_Bono • Official Website www.edwdebono.com/
  37. 37. Further Reading • Lateral Thinking • www.cp1897.com.hk/ product_info.php? BookId=9575512839 • Lateral Thinking www.cp1897.com.hk/ product_info.php? BookId=9780141033082
  38. 38. Further Reading • Six Thinking Hats • Wikipedia zh.wikipedia.org/zh-tw/ en.wikipedia.org/wiki/ Six_Thinking_Hats • www.cp1897.com.hk/ product_info.php? BookId=7501157928 • Six Thinking Hats www.cp1897.com.hk/ product_info.php? BookId=9780141033051
  39. 39. Q&A
  40. 40. In search of excellence for HIM
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