Think Different 創意思維 (2010.07.07 @ CCL)

Think Different Starting from YOU Calvin Yu @ CCL / 2010.07.07

Think Different • (L)innovation • Innovation is an attitude towards life • (M)innovation • Start with something small • (S)innovation • Think different for rightful purposes instead of sinful ones

Creativity vs. Innovation

Creativity vs. Innovation • Creativity • Idea • Thinking up new things • Innovation • Idea + Action • Creativity implemented

Small idea doesn’t matter?

Ocean comes from small drops

I don’t have time!

That’s why you have to innovate!

I don’t have sufﬁcient talents!

What you need is a willing heart!

Innovation + Aesthetics

@ IDEO Innovation @ IDEO • observation • brainstorming • rapid prototyping • reﬁning • implementation Source: www.slideshare.net/whatidiscover/ideo

@ IDEO Brainstorming @ IDEO • defer judgement • build on others’ ideas • encourage wild ideas • go for quantity • be visual • stay focused • one conversation at a time Source: www.slideshare.net/whatidiscover/ideo

6 6 Ways to Kill a Brainstorm • The boss speaks ﬁrst • Everybody gets a turn • Experts only please • Do it off-site • No silly stuff • Write down everything Source: http://www.slideshare.net/jaygoldman/ideo-brainstormers-presentation

Source: http://www.ideo.com/work/item/shopping-cart-concept/ Photo: IDEO Case Study: Shopping Cart

Edward de Bono

Edward de Bono • Individual Level • Lateral Thinking • Group Level • Six Thinking Hats

Lateral Thinking

Lateral Thinking • Diversiﬁed Thinking • From Known Ideas to New Ideas • Multi-dimensional • Attitude • Method of Using Information

Lateral Thinking • Example: Softdrink in glass bottle without an opener • Vertical Thinking • Use other means to open • Lateral Thinking • Drink water to address thirsty needs

Lateral Thinking • Example: “The Eagle-Shooting Heroes” Chapter 34 • • • •

Six Thinking Hats

Six Thinking Hats • Combine Group Discussion with Individual Thinking • Focus Discussion and Improve • Encourage Creativity, Parallel Thinking and Lateral Thinking

Six Thinking Hats • Improve Communication • Shorten Decision-making Process • Avoid Debate and Dispute

White Thinking Hat • Unbiased and objective • Fact and data • “What information is available? What information do we need?”

Red Thinking Hat • Emotional feelings, instinct and presage • No need for justiﬁcation • “What do you feel about this?”

Black Thinking Hat • Attention, judgement and assessment towards negative factors; Identifying ﬂaws or barriers, seeking mismatch • “Is it true? Would it work? What are the drawbacks? What are the problems? Why not?”

Yellow Thinking Hat • Shining and positive • Represents optimism, hope and positive thinking; identifying beneﬁts, seeking harmony • “Why is this worth doing? Why can this be done? Why would it function?”

Green Thinking Hat • Colour of grass • Represents creativity and innovative thoughts • “Have different thoughts? What are the new thoughts, suggestions and assumptions? What are the possible solutions and operation processes? What are the choices?”

Blue Thinking Hat • Colour of the sky • Represents control and organization of the thinking process • Can control the use of other hats

Striking a balance

Strike a balance • Constrained maximization • Start from yourself • Begin with something simple and doable • Sustainable

http://pinterest.com	20
http://newmediatalk.cc	7
http://newmediatalk.org	3

Think Different 創意思維 (2010.07.07 @ CCL)

by Calvin C. Yu

Accessibility

Categories

Upload Details

Usage Rights

3 Embeds 30

Statistics

Think Different 創意思維 (2010.07.07 @ CCL) Presentation Transcript