The synopsis describes a television advertisement for the mobile network GiffGaff. It begins in black and white as the main character receives a GiffGaff SIM card in the mail, which causes color to return when inserted into his phone. He then encounters others struggling with signal or data on their current networks and shares extra SIM cards that also bring color when activated. The advertisement suggests that switching to GiffGaff solves connectivity issues and brings life into color, implying their network provides a better experience.

1. SalfordCityCollege
Eccles Sixth Form Centre
BTec Level 3
Extended Diploma in Creative Media Production
Film, TV and Radio
HA4 – Objects of Desire
Advert Synopsis
Name Callum Harrison
Title A Life In Colour
Product SimCard (GiffGaff)
Synopsis Everything Is In Black And White, The whole setting is very Dull. The Main Character orders a New SimCard Online, The Next Day The SimCard Arrives. The Main
Character puts the SimCard in his Phone and it changes from Black and White to colour this then follows by he himself changing from Black and White to colour.
In the envelope there are more SimCards. The Main Character Walks out of the house and heads down the Street.Different people are shown using Mobile
Phones. One person trying to make a Call but they have no Signal (Close Up Shot Of Phone). Another Person trying to use their Mobile Network Internet but they
can’t because their Monthly Plan has Ran out (Close Up Shot Of Phone).
From the distance a light appears which attracts everyone’s attention. As the light comes closerthe people notice that it is actually a person. (Main Character) The
person is using Internet and making Calls with no trouble at all. As The person walks past the other people he pulls out GiffGaff SimCards (Close Up Shot) and
throws them to the other People. (Over The Shoulder Shots and perspective Shots) The Other People Put The GiffGaff SimCards Into Their Phones and they
change from Black And White To Colour.
The Main Person Then Walks Past the People and we get an Extreme Wide Shot of another Street. Which gives you the Idea that this person is just going to do
the whole thing again to other people, The Advert fades out to white and the GiffGaff SimCard appears and text appears/Voice over Explaining what’s different
about the SimCard and why you should change Networks.