This document summarizes a radio advertisement script for Subway restaurants that promotes their new low-fat subs. The 30-second script includes music and a loud bang sound effect to grab listeners' attention before the voiceover explains that Subway's new low-fat subs allow people to eat healthily without compromising on taste. While concise, the client ultimately chose a more informative script for the radio spot that provided more details about the variety of low-fat sub options available.

1. Subway Advert
Radio Room: Eccles College
Voiceover: Callum Harrison
Time: 10:00am – 10:30am
Script
Voiceover: Have you ever wanted to eat healthily without compromising on taste?
‘Happy Feeling’ Music Starts (Plays for a few seconds followed by the voiceover)
Sound FX: Loud Bang
Voice Over: Well now you can, New Subs have arrived at Subway Restaurants. There are a
variety of items available which you can choose from to create a low fat sub that is just right
for you. The new low fat subs make Eating Healthy easier than ever.
Subway, Eat Fresh.
Music fades out within a few seconds.
This is one of the scripts I created for my client’s (Subway) however, The second script was chosen as
It was more informative and would give the audience more of an idea what to expect. The
difference between this script and the chosen script was that this scrip included sound effects. This
script was also shorter and gave out less information.