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Digital Marketing Strategy By Michelle Budaj
With every pair you purchase, TOMS will give a new pair to a child in need.  One for One . TOMS Shoes
Challenges   vs.   Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Step by Step…There is Always Room for Improvement
Where Do You Take Your TOMS? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],TOMS
One for One… Buy One for Less $35 Dollars worth $70 at TOMS Shoes   (www.Tomsshoes.com) Blake Mycoskie, Founder of TOMS
Style Your Soles From Your Soul ,[object Object],[object Object],[object Object],[object Object]
Step into Search Engine Optimization Lightweight Shoes Canvas Shoes Simple Shoes
Measuring TOMS Success Monitor Facebook, Twitter, Blog Usage of Online Coupons Mobile Application  Purchases Google Analytics Increase in Sales  and Awareness
TOMS Budget and Timeline  SEO $$$ Social Media $ Smart Phone Application $$$ Online Coupons $$ Website Modification $$ Google Analytics $$

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TOMS Shoes

  • 1. Digital Marketing Strategy By Michelle Budaj
  • 2. With every pair you purchase, TOMS will give a new pair to a child in need. One for One . TOMS Shoes
  • 3.
  • 4. Step by Step…There is Always Room for Improvement
  • 5.
  • 6. One for One… Buy One for Less $35 Dollars worth $70 at TOMS Shoes (www.Tomsshoes.com) Blake Mycoskie, Founder of TOMS
  • 7.
  • 8. Step into Search Engine Optimization Lightweight Shoes Canvas Shoes Simple Shoes
  • 9. Measuring TOMS Success Monitor Facebook, Twitter, Blog Usage of Online Coupons Mobile Application Purchases Google Analytics Increase in Sales and Awareness
  • 10. TOMS Budget and Timeline SEO $$$ Social Media $ Smart Phone Application $$$ Online Coupons $$ Website Modification $$ Google Analytics $$