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TOMS Shoes
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Transcript

  • 1. Digital Marketing Strategy By Michelle Budaj
  • 2. With every pair you purchase, TOMS will give a new pair to a child in need. One for One . TOMS Shoes
  • 3. Challenges vs. Goals
    • Knowledge of TOMS Shoes and Friends of Toms (Nonprofit)
    • Expanding clientele
    • Participation in nationwide events
    • Increase and tailor social media
    • Increase Sales
    • Create awareness of International situations
    • Expose one of a kind movement
  • 4. Step by Step…There is Always Room for Improvement
  • 5. Where Do You Take Your TOMS?
    • Create a profile and meet with other fans
    • Check into locations and share your TOMS adventures with friends
    • See company updates while on the go
    • Use a GPS navigation to find the closest location to purchase a pair
    • Connect to the TOMS website and make purchases from your phone
    • See the new styles and how to wear your shoes
    TOMS
  • 6. One for One… Buy One for Less $35 Dollars worth $70 at TOMS Shoes (www.Tomsshoes.com) Blake Mycoskie, Founder of TOMS
  • 7. Style Your Soles From Your Soul
    • Create a Style Your Soles site
    • Allow customers to personalize and purchase their own shoes with their favorite colors and patterns
    • Fans will vote on favorite shoes created each season
    • Winning shoes will be mass produced and sold on TOMS.com
  • 8. Step into Search Engine Optimization Lightweight Shoes Canvas Shoes Simple Shoes
  • 9. Measuring TOMS Success Monitor Facebook, Twitter, Blog Usage of Online Coupons Mobile Application Purchases Google Analytics Increase in Sales and Awareness
  • 10. TOMS Budget and Timeline SEO $$$ Social Media $ Smart Phone Application $$$ Online Coupons $$ Website Modification $$ Google Analytics $$