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The COMBO co. new business pitch

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The COMBO co. new business pitch

  1. 1. “Where creativity and personal style combine.” Mikaela M. Maxwell, CEO & Creative Director
  2. 2. The Problem Where can tweens & kids get a hands-on fashion experience?  In a busy city parents are always looking for children-friendly options. (tourists/ locals)  Where can you GO to MAKE wearable & memorable one of a kind pieces ?
  3. 3. The Solution Strategy    The COMBO Co. will provide a fun, interactive and family friendly environment where guests can turn a basic garment into their own masterpiece (A COMBO). Customers are immersed in a fashion craftsshop COMBOs’ are Customizable through on trend:  Embellishments  Appliques  Iron-on designs
  4. 4. Our Brand Promise The core of The COMBO Co. is our commitment to fostering the spirit of creativity. We celebrate participation in the creative process and believe that everyone deserves the chance to choose and create.
  5. 5. SWOT  Strengths Brick & Mortar experience vs. Web customization  Immediate satisfaction, customers leave with product  New Tourist Attraction/Local venue/Birthday Party option  Opportunities  z  Expand product offering & add adult lines  3D custom printed embellishments/appliques  Fashion tech additions  Store expansions   Weaknesses    Many overhead costs Could be replicated by companies with larger budgets Threats    Existing and new clothing retailers D.I.Y. and Crafts stores T-shirt Customization websites
  6. 6. COMBO Process  CHOOSE IT!  Choose Shirt and/or Jacket  Choose Embellishment and/or Iron Design  COMBO IT! Items are weighed in for Pricing  Customize and Combine to create by your COMBO Coach *Assisted YOUR COMBO! 
  7. 7. Product Line         Basic Crew Neck Basic V-neck Jean Jacket Beanies Embellishments Appliques Iron-On Designs Adhesives (Bemis Sew-free technology) http://www.bemisworldwide.com/products/sewfree/
  8. 8. The COMBO Co. BRAND     We are the cool kids. We don’t like regular, that gets boring. We believe in fun and the magic of making. We are The Combo Co.
  9. 9. The COMBO Co. Customer Profile The Creative, Imaginative, Fashion-Inclined Child & Their Parents  8-15 years old  Family vacations regularly (segmented for marketing purposes 8-9, 10-13,14-  Resides in or 15) frequently visits the NYC area  Shopping is social experience  Owns mobile devices & internet savvy  Family Oriented  Active in purchase decisions & assertive (Children)  Pop Culture Driven  Interested in and uses the latest technologies  Fashionable/ trendy  Professionals/ educated(Parents)  Involved in extracurricular activities (Children)  Interested in and uses the latest technologies (Children & Parents)
  10. 10. Promotional Campaign Overview  Specialty stores that cater to a specific market have seen success, like those that have catered to hipsters or the skater crowd (Urban Outfitters, Zumiez, Billabong)  Our Tribe is the fashionistas. We mix the worlds of Made-to-order and Do-it-yourself. Community is created through an integrated approach: TV Spots = Promotes the Combo Club, but also emphasizing imagination and individual expression. Brick & Mortar = Engages through a hands-on retail experience that caters to the senses. Online/Mobile = Creates an interactive community with chat room, online design tools, and advocating instore themed parties & promotions.

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