36. Recap
• Tight niche markets
• ID your buyers who share
• Find interests OTHER than your product
• Create content relevant to your buyer
but not about your product
• Incentive sharing
37. Community-building tactics
Blogs + Blogging
Comment Marketing
News/Media/PR
SEO
Social Networks
Word of MouthQ+A Sites
Forums
Online Video
Podcasting
Webinars
Research/White Papers
Infographics
Social Bookmarking
INBOUND MARKETING!
(AKA “free” traffic sources)
Direct/Referring Links
Type-In Traffic
Email