•Bill board advertising•EZ Laundry•Mycoskie Media•Drivers ED Direct•TOMS
•Second Season•Competed with His sister PaigeMycoskie•Came within 4 minutes ofwinning the $1 Million DollarPrize
Witnessed the poverty among villagers in Argentina Children cant attend school barefoot because shoes are a required part of their uniform. If they dont have shoes, they dont go to school. If they dont receive an education, they dont have the opportunity to realize their potential. A leading cause of disease in developing countries is soil-transmitted diseases, which can penetrate the skin through bare feet. Wearing shoes can help prevent these diseases, and the long-term physical and cognitive harm they cause.
PodoconiosisPodoconiosis isa fungus thatgets into thepores on thebottom of thefeet andeventuallydestroys thelymphaticsystem.
Inspired by Alpargata shoes, which have been worn by Argentina farmers for 100 years They are canvas or cotton fabric shoes are now manufactured in many styles including a Wrap Boot, Stitchouts, Cordones, and Botas. The sole is constructed of rubber. TOMS offers several vegan styles as well
He went from one retail store to another with a unique business proposal Los Angeles Times ran an article on his business idea. Ran out of stock! Weekend garnered $88,000 in orders!!! Two years after officially establishing TOMS Shoes, the business had $9.6 million in revenue
Success mantra- One for One! The cost of providing the shoes to children in need is built into the shoes’ sales price. The customer is thereby turned into the benefactor, enabling TOMS to become a sustainable organization based on giving back to the world on a continuous basis. In the process, TOMS is also able to turn a profit, support itself, make the world a better place, and educate consumers how they are helping children in need by providing them with a pair of shoes Day without shoe campaign
Friends of TOMS, the company’s non-profit subsidiary, is responsible for organizing volunteer activities and all shoe drops Philanthropic Capitalism- company makes a profit but incorporates philanthropy into its business strategy Combination of education and health provides children the opportunity for a better tomorrow
•Based on the alpargata shoe•founded in 2006•1st YEAR 10,000 sold, 1MN IN 4 YEARS
• People’s Design Award• 2009 ACE award by Secretary of StateHillary Clinton• featured in Numerous Magazines •The Los Angeles Times • The New York Times •PEOPLE Magazine • TIME Magazine •VOGUE •Elle •Oprah Magazine
Nonprofits that depend largely on donations struggle to remain in operation during economic downturns By incorporating the nonprofit component into the business model, TOMS mitigates this risk donating money to children would be a one- time deal As long as people keep purchasing shoes, the nonprofit will remain sustainable
Survey- Philanthropy is embedded within the business model are likely to attract the support of consumers who want to make a difference Collaboration with big brands Sold in retail stores in the United States, the United Kingdom, Australia, Canada, Germany, and France.
Be the change you want to see in the world- M.K. Gandhi Reader and traveller Started one for one eyewear Autobiography- Start something that matters, 2011